Apple unit sales likely fell 4% during two-week Singles Day event – report

Market research firm Counterpoint Research projected a decline in Apple’s (AAPL) unit sales during China’s Singles Day sales event, which took place between October 30 and November 12.

Counterpoint estimates a 4% YoY decrease in Apple (NASDAQ:) unit sales during this period In contrast, Huawei’s festival smartphone sell-through saw a 66% YoY increase, and Xiaomi (OTC:) experienced a 28% YoY growth.

“Apple is improving compared to last month but there still seems to be hiccups in terms of supply,” said analysts for manufacturing at Counterpoint.

Overall, smartphone sales in China during this shopping event rose by 5% YoY, the report added.

JD (NASDAQ:).com said that the value of the transaction volume of Apple products exceeded 10 billion yuan on its platform during the shopping event.