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Tesla Beware. Mercedes-Benz’s New EV Beats the Market Leader in One Key Area.

Tesla
is facing a challenge from
Mercedes-Benz,
which introduced a new electric-sedan concept vehicle at a German motor show, with superior range.   

Mercedes-Benz
(ticker: MBG.Germany) said the electric-sedan concept –branded as CLA Class– has a range of more than 466 miles, based on global industry standards. That’s superior to even the long-range version of
Tesla’s
(TSLA) Model 3 sedan which has a range of 391 miles on the same basis. 

“This new model family is inspired by a generation of car buyers who want that unmistakable
Mercedes-Benz
feel… They also seek a sustainable choice that is a cut above the rest. This hypermiler [a term denoting extreme fuel efficiency] is the one-liter car of the electric age,” said Mercedes-Benz Chairman Ola Kallenius in a company statement on Sunday accompanying the vehicle’s unveiling at the IAA car show in Germany. 

The CLA Class is only a concept vehicle at the moment. Production is expected next year, with the car being the first of a new all-electric segment of entry-level vehicles at Mercedes-Benz, including two new SUVs.  

Mercedes-Benz more than doubled sales of battery electric vehicles last year to 117,800, representing almost 6% of its total vehicle sales to retail customers. That leaves it as a small player next to Tesla’s more than 1.3 million deliveries in 2022 but Mercedes-Benz aims to be selling 50% electric vehicles by 2025 and be fully electric by 2030.

Mercedes-Benz stock was up 1.2% in overseas trading Monday. Tesla shares weren’t trading due to the Labor Day holiday.

Write to Adam Clark at [email protected]

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