Artificial intelligence start-up OpenAI unveiled a business version of its popular ChatGPT chatbot technology and said it is already working with companies such as Estée Lauder, Canva, and PwC.
The move puts it in competition with its largest investor,
Microsoft
(ticker: MSFT).
ChatGPT Enterprise is built on OpenAI’s most advanced language model, GPT-4. The firm said to protect proprietary information of the companies using it, it won’t use their data to train the product or improve its own offerings.
Microsoft
has already rolled out its Bing Chat Enterprise, which is also built with OpenAI’s technology. It is offered as a feature for some customers of its workplace software, Microsoft 365. Microsoft has a 49% stake in OpenAI.
Since the start-up introduced ChatGPT nine months ago, teams at over 80% of Fortune 500 companies have adopted it, based on those with registered ChatGPT accounts, the start-up said. Companies are using the tool to speed coding tasks, answer complex questions, and help with creative work, it said.
OpenAI sells access to GPT-4 and other tools to companies and individuals. It also has arrangements with other companies, including
Salesforce
(CRM), a software maker that rolled out Einstein GPT, which can be used to generate marketing emails.
Write to Liz Moyer at [email protected]
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