© Reuters. The corporate flags for the Gannett Co and its flagship newspaper, USA Today, fly outside their corporate headquarters in McLean, Virginia, July 23, 2013. REUTERS/Larry Downing/File photo
(Reuters) – USA Today-publisher Gannett Co boosted its annual earnings expectations on Thursday, as advertising demand recovers from post-pandemic lows.
Advertising budgets were hit earlier this year by an uncertain economy as rapid interest rate hikes by the U.S. Federal Reserve to clamp inflation fueled fears of a recession. But cooling inflation has put ad spend on track for a rebound later this year.
The largest U.S. newspaper chain, shares in which have risen over a third this year, sued Google (NASDAQ:) in June for trying to corner the market for online advertising by monopolizing ad technology.
Gannett’s revenue from advertising and marketing services fell 8% to $353.3 million in the second quarter ended June 30 from a year earlier.
Its digital subscription revenue rose 17% to $37.9 million, helping the company record a narrower net loss of $12.7 million, down from $53.7 million, a year earlier.
Gannett, which has more than 200 daily newspapers, forecast between a loss of $10 million and a profit of $20 million for the year, compared with its previous forecast between a loss of $15 million and a profit of $15 million.
Analysts on average expect 2023 profit of $8.2 million, according to Refinitiv data.
The company reiterated annual revenue between $2.75 billion and $2.80 billion, above estimates of $2.74 billion.
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