Threads continues to unravel in usage

After a red-hot start that saw it accumulate 100 million users in five days this month, Meta Platforms Inc.’s
META,
+0.57%
alternative to Twitter, Threads, continued to slow down. Daily-active users to Threads on Android devices slumped to 23.6 million from 49 million, according to market researcher Similarweb’s report on Monday. Usage in the U.S., which peaked at about 21 minutes on July 7, was just over 6 minutes on July 14, the report said.