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Meta launches Threads, its app to rival Twitter, a day early

Meta Platforms Inc. launched Threads, its rival to Twitter, a day early Wednesday.

“Let’s do this. Welcome to Threads,” Meta Chief Executive Mark Zuckerberg posted on the new app.

The text-based app, a spinoff of Meta’s META Instagram, had been set to launch Thursday morning, but instead went live for users in the U.S. and more than 100 other…

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