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Pernod Ricard makes U-turn on Russia after backlash over Jameson and Beefeater exports

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Drinks giant Pernod Ricard has made a U-turn on resuming exports of iconic brands Jameson whiskey and Beefeater gin to Russia after facing an international backlash and calls for a boycott of the products.

In a statement released Thursday, Pernod Ricard FR:RI PRNDY described exiting Russia as “both complex and extremely challenging.”

“We also…

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