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Jumia: The Low Hanging Fruit Has Already Been Picked (NYSE:JMIA)

Jumia’s (NYSE:JMIA) stock is up modestly off recent lows, although the company’s valuation remains modest due to concerns about the viability of the business model and the strength of the company’s balance sheet. While Jumia has reduced losses significantly

Jumia Revenue

Figure 1: Jumia Revenue (source: Created by author using data from Jumia)

Jumia GMV

Figure 2: Jumia GMV (source: Created by author using data from Jumia)

Jumia Profit Margins

Figure 3: Jumia Profit Margins (source: Created by author using data from Jumia)

Jumia Revenue

Figure 4: Jumia Revenue (source: Created by author using data from Jumia)

Adjusted Gross Profit Margin

Figure 5: Adjusted Gross Profit Margin (source: Created by author using data from Jumia)

Value-Added Services + Fulfillment Revenue as a Percentage of Fulfillment Expenses

Figure 6: Value-Added Services + Fulfillment Revenue as a Percentage of Fulfillment Expenses (source: Created by author using data from Jumia)

Jumia Overhead Expenses

Figure 7: Jumia Overhead Expenses (source: Created by author using data from Jumia)

Sales and Marketing Expense as a Percentage of Revenue

Figure 8: Sales and Marketing Expense as a Percentage of Revenue (source: Created by author using data from Jumia)

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