WPP shares climb after content engine deal with Nvidia

Shares of ad agency WPP
WPP,
+1.47%
rose 3% in early London trade after saying it’s making a content engine in partnership with AI chipmaker Nvidia
NVDA,
+2.54%.
The companies said the engine will allow WPP to make large volumes of brand advertising content such as images or videos and experiences like 3D product configurators more tailored and immersive.