{"id":8747,"date":"2023-05-15T02:51:11","date_gmt":"2023-05-15T06:51:11","guid":{"rendered":"https:\/\/ifintechworld.com\/uncategorized\/chinas-oppo-to-shut-down-chip-design-unit-as-smartphone-sales-slump\/"},"modified":"2023-05-15T02:51:11","modified_gmt":"2023-05-15T06:51:11","slug":"chinas-oppo-to-shut-down-chip-design-unit-as-smartphone-sales-slump","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=8747","title":{"rendered":"China’s Oppo to shut down chip design unit as smartphone sales slump"},"content":{"rendered":"
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\u00a9 Reuters. FILE PHOTO: A commuter using his mobile phone passes an advertisement of Chinese smartphone maker Oppo at a train station in Singapore May 8, 2014. REUTERS\/Edgar Su <\/span>
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SHANGHAI (Reuters) – Chinese smartphone maker Oppo said it will shut down its chip design unit, citing uncertainties in the global economy and the smartphone industry. <\/p>\n

The company, one of China’s best-selling domestic smartphone brands, said it will cease operations of its Zeku unit, which it set up in 2019. Its products include the MariSilicon X chip, which is a neural processing unit (NPU) that improves images for video and photography taken on smartphones.<\/p>\n

“Due to the uncertainties in the global economy and the smartphone industry, we have to make difficult adjustments for long-term development,” a company representative said. <\/p>\n

China’s smartphone market, the world’s biggest, is struggling to recover from one of its worst ever slumps as cost-conscious consumers continue to shy away from big-ticket purchases even after the country’s lifting of zero-COVID curbs. <\/p>\n

In 2022, smartphone shipments fell 14%, and total unit shipments fell below 300 million for the first time in a decade. In the first quarter, total smartphone shipments dropped 11% year-on-year to 67.2 million units, the lowest quarterly total since 2013, research firm Canalys said last month. <\/p>\n

Oppo and its Chinese rivals such as Xiaomi (OTC:) set up in-house chip design units in pursuit of self-reliance after the U.S. crippled Huawei Technologies’ smartphone division with sanctions that prevented it from sourcing key components. <\/p>\n

Oppo is owned by BBK Electronics, which also owns Vivo, another top-selling Chinese smartphone brand. <\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a9 Reuters. FILE PHOTO: A commuter using his mobile phone passes an advertisement of Chinese smartphone maker Oppo at a train station in Singapore May 8, 2014. REUTERS\/Edgar Su SHANGHAI (Reuters) – Chinese smartphone maker Oppo said it will shut down its chip design unit, citing uncertainties in the global economy and the smartphone industry. […]<\/p>\n","protected":false},"author":1,"featured_media":791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1],"tags":[83],"class_list":["post-8747","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-uncategorized","tag-featured","post_format-post-format-video"],"yoast_head":"\nChina's Oppo to shut down chip design unit as smartphone sales slump | iFintechWorld<\/title>\n<meta name=\"description\" content=\"\u00a9 Reuters. 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