{"id":85559,"date":"2023-11-17T02:02:25","date_gmt":"2023-11-17T07:02:25","guid":{"rendered":"https:\/\/ifintechworld.com\/markets\/crypto\/aave-rebrands-to-avara-announces-latest-acquisition-in-web3\/"},"modified":"2023-11-17T02:02:28","modified_gmt":"2023-11-17T07:02:28","slug":"aave-rebrands-to-avara-announces-latest-acquisition-in-web3","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=85559","title":{"rendered":"Aave Rebrands to Avara, Announces Latest Acquisition in Web3"},"content":{"rendered":"<div>\n<figure id=\"attachment_132649\" aria-describedby=\"caption-attachment-132649\" style=\"width: 2160px\" class=\"wp-caption aligncenter\"><noscript><\/noscript><figcaption id=\"caption-attachment-132649\" class=\"wp-caption-text\">Source: Avara<\/figcaption><\/figure>\n<p>Aave has announced its rebranding to Avara and the acquisition of Los Feliz Engineering, a Los Angeles-based web3 startup.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Avara is the home to some of the most innovative web3 brands: <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/aave?ref_src=twsrc%5Etfw\">@aave<\/a>, <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/LensProtocol?ref_src=twsrc%5Etfw\">@lensprotocol<\/a>, <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/GHOAave?ref_src=twsrc%5Etfw\">@ghoaave<\/a>, <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/Sonar?ref_src=twsrc%5Etfw\">@sonar<\/a>, and now <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/family?ref_src=twsrc%5Etfw\">@family<\/a> all building towards a people powered internet that benefits all.<\/p>\n<p>\u2014 Avara^ (@avara) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/avara\/status\/1725200824463229271?ref_src=twsrc%5Etfw\">November 16, 2023<\/a><\/p>\n<\/blockquote>\n<p>Los Feliz Engineering, the acquired startup, is recognized for its development of the self-custody Ethereum wallet Family and the developer library ConnectKit. This acquisition brings Family and ConnectKit under Avara, now the parent entity of Aave Labs, Sonar, and Family.<\/p>\n<p>Benji Taylor, the founder of Family, will also join Avara as the Senior Vice President of Product and Design, along with the entire engineering team from Los Feliz Engineering.<\/p>\n<p>\u201cI\u2019m incredibly excited to collaborate with Avara and look forward to contributing our expertise to their already talented team,\u201d said Taylor.<\/p>\n<h2>Expansion of Avara\u2019s Ecosystem<\/h2>\n<p><span class=\"replacer\"><\/span><br \/>With the rebranding to Avara and the acquisition of Los Feliz Engineering, the company is broadening its scope in the web3 sector. This step signifies Avara\u2019s commitment to expanding its offerings and integrating new technologies into its web3 portfolio.<\/p>\n<p>Avara founder Stani Kulechov said, \u201cWe believe this transformation will foster new businesses and offer a fair playing field, creating a vibrant web3 ecosystem that benefits all participants \u2013 users, creatives, applications, networks, algorithms, protocols, and DAOs alike.\u201d<\/p>\n<p>\u201cThese are significant strides toward our ultimate mission: an open, decentralized internet that\u2019s equitable, inspires participation and fosters innovation,\u201d said Kulechov.<\/p>\n<p>\u201cWhether you\u2019re a startup looking to build from the ground up in web3 or an existing business keen to add decentralized features,\u201d said Kulechov, \u201cAvara aims to serve as the go-to brand for state-of-the-art web3 features and services that can seamlessly integrate into any application.\u201d<\/p>\n<p>This move follows Avara\u2019s previous acquisition of Sonar in December 2022. Sonar, a web3 social gaming app that supports NFT-based avatars, was the first \u201csocial metaverse\u201d powered by Avara\u2019s Lens Protocol. Sonar co-founders Ben South Lee and Randolph Lee also joined Avara upon acquisition.<\/p>\n<div class=\"newsletter home-newsletter single\">\n<div class=\"left-side\">\n<p>\n        <em><br \/>\n            Enter your email for our Free Daily Newsletter        <\/em>\n    <\/p>\n<p> A quick 3min read about today&#8217;s crypto news!<\/p>\n<p>    <span class=\"response-msg\" id=\"newsletter-response\"><\/span>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>Read the full article <a href=\"https:\/\/cryptonews.com\/news\/aave-rebrands-to-avara-announces-latest-acquisition-in-web3.htm\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Avara Aave has announced its rebranding to Avara and the acquisition of Los Feliz Engineering, a Los Angeles-based web3 startup. Avara is the home to some of the most innovative web3 brands: @aave, @lensprotocol, @ghoaave, @sonar, and now @family all building towards a people powered internet that benefits all. \u2014 Avara^ (@avara) November 16, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[83],"class_list":["post-85559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aave Rebrands to Avara, Announces Latest Acquisition in Web3 | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Source: Avara Aave has announced its rebranding to Avara and the acquisition of Los Feliz Engineering, a Los Angeles-based web3 startup. 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