{"id":8535,"date":"2023-05-14T10:21:16","date_gmt":"2023-05-14T14:21:16","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/meta-climbs-into-ai-sandbox-with-tools-for-advertisers\/"},"modified":"2023-05-14T10:21:17","modified_gmt":"2023-05-14T14:21:17","slug":"meta-climbs-into-ai-sandbox-with-tools-for-advertisers","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=8535","title":{"rendered":"Meta climbs into \u2018AI Sandbox\u2019 with tools for advertisers"},"content":{"rendered":"
\n

Meta Platforms Inc. jumped into the \u201cAI Sandbox\u201d on Thursday, its set of new artificial intelligence-powered tools and services it calls a \u201ctesting playground\u201d for advertisers.<\/p>\n

Facebook\u2019s parent company
\n META,
\n -0.84%<\/bg-quote>
\n said it\u2019s working with a small batch of advertisers on three tools: text variation that generates several versions of an advertiser\u2019s copy; background generation, which helps create images that advertisers can use as the background of their material; and image outcropping, which lets advertisers automatically adapt images to be the correct size across Meta\u2019s platforms.<\/p>\n

\n

\u201cThe aim here, again, is really to quickly test and learn and figure out which parts of these new capabilities are turning out to be most helpful for businesses to achieve their goals,\u201d John Hegeman, Meta\u2019s vice president of monetization, said in a press briefing Thursday morning in New York.<\/p>\n

Access to AI Sandbox will be gradually rolled out to advertisers beginning in July.<\/p>\n

Meta\u2019s AI play comes as it continues to pursue the metaverse, which prompted its name change, slashes costs via layoffs and frantically plays catchup in the generative AI race to keep pace with Microsoft Corp.
\n MSFT,
\n -0.37%<\/bg-quote>,<\/span>
\n Alphabet Inc.\u2019s
\n GOOGL,
\n +0.81%<\/bg-quote>
\n GOOG,
\n +0.87%<\/bg-quote>
\n Google, Salesforce Inc.
\n CRM,
\n -0.82%<\/bg-quote>,<\/span>
\n IBM Corp.
\n IBM,
\n +1.60%<\/bg-quote>
\n and others.<\/p>\n

\u201cAnd the metaverse \u2014 just like our feed ranking \u2014 will be powered by advanced AI technology. As [Meta Chief Executive] Mark [Zuckerberg] has said, we\u2019re focused on two waves of technology: AI and Metaverse. They build on each other,\u201d Nicola Mendelsohn, head of global business group at\u00a0Meta, said Thursday. \u201cThere\u2019s been a thing out there that we aren\u2019t interested in the metaverse anymore. We are really interested in the metaverse. But we\u2019re also really clear that this whole thing is going to be five, 10 years, before it really realizes the vision of what we\u2019re talking about.\u201d<\/p>\n

On Wednesday, Meta announced a\u00a0new open-source AI model\u00a0that links streams of data, including text, audio, visual data, temperature and movement readings. <\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Meta Platforms Inc. jumped into the \u201cAI Sandbox\u201d on Thursday, its set of new artificial intelligence-powered tools and services it calls a \u201ctesting playground\u201d for advertisers. Facebook\u2019s parent company META, -0.84% said it\u2019s working with a small batch of advertisers on three tools: text variation that generates several versions of an advertiser\u2019s copy; background generation, […]<\/p>\n","protected":false},"author":1,"featured_media":8536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-8535","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"\nMeta climbs into \u2018AI Sandbox\u2019 with tools for advertisers | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Meta Platforms Inc. jumped into the \u201cAI Sandbox\u201d on Thursday, its set of new artificial intelligence-powered tools and services it calls a \u201ctesting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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