{"id":80703,"date":"2023-11-04T16:02:43","date_gmt":"2023-11-04T20:02:43","guid":{"rendered":"https:\/\/ifintechworld.com\/news\/semrush-holdings-inc-semr-q3-2023-earnings-call-transcript\/"},"modified":"2023-11-04T16:02:46","modified_gmt":"2023-11-04T20:02:46","slug":"semrush-holdings-inc-semr-q3-2023-earnings-call-transcript","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=80703","title":{"rendered":"Semrush Holdings, Inc. (SEMR) Q3 2023 Earnings Call Transcript"},"content":{"rendered":"<div data-test-id=\"content-container\">\n<p>Semrush Holdings, Inc. (<span class=\"ticker-hover-wrapper\">NYSE:SEMR<\/span>) Q3 2023 Earnings Conference Call November 2, 2023 8:30 AM ET<\/p>\n<p><strong>Company Participants<\/strong><\/p>\n<p>Brinlea Johnson &#8211; Investor Relations<\/p>\n<p>Oleg Shchegolev &#8211; Chief Executive Officer<\/p>\n<p>Eugene Levin &#8211; President<\/p>\n<p>Brian Mulroy &#8211; Chief Financial Officer<\/p>\n<p><strong>Conference Call Participants<\/strong><\/p>\n<p>Adam Hotchkiss &#8211; Goldman Sachs<\/p>\n<p>Chris Cantera &#8211; Morgan Stanley<\/p>\n<p>Rob Morelli &#8211; Needham &amp; Company<\/p>\n<p>Michael Vidovic &#8211; KeyBanc Capital Markets<\/p>\n<p>Wayne Trinh &#8211; Piper Sandler<\/p>\n<p><strong>Operator<\/strong><\/p>\n<p>Thank you for standing by and welcome to the Semrush Third Quarter Earnings Conference Call. [Operator Instructions] I\u2019d like to hand over to Brinlea Johnson to begin the call. Please go ahead.<\/p>\n<p><strong>Brinlea Johnson<\/strong><\/p>\n<p>Good morning and welcome to Semrush Holdings third quarter 2023 conference call. We will be discussing the results announced in our press release issued after market closed on Wednesday, November 1. With me on the call is our CEO, Oleg Shchegolev; our President, Eugene Levin; and our CFO, Brian Mulroy.<\/p>\n<p>Today\u2019s call will contain forward-looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements concerning our expected future business and financial performance and financial condition, expected growth, adoption and demand for our existing and any new products and features, our AppCenter expansion, industry and market trends, our competitive position, market opportunities, sales and marketing activities, the sufficiency of our staffing levels, our guidance for the fourth quarter of 2023 and the full year 2023, and statements about future pricing and operating results, including margin improvement, revenue growth and profitability.<\/p>\n<p>Forward-looking statements are statements other than statements of facts and can be identified with words such as expect, can, anticipate, intend, plan, believe, seek or will. These statements reflect our views as of today only and should not be relied upon as representing our views at<span class=\"paywall-full-content invisible\"> any subsequent date. And we do not undertake any duty to update these statements. Forward-looking statements address matters that are subject to risks and uncertainties that could cause actual results to differ materially from these forward-looking statements. For a discussion of the risks and important factors<span class=\"paywall-full-content no-summary-bullets invisible\"> that could affect our actual results, please refer to our most recent quarterly reports on Form 10-Q and our annual report on Form 10-K filed with the Securities and Exchange Commission as well as our other filings with the SEC.<\/span><\/span><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Also, during the course of today\u2019s call, we refer to certain non-GAAP financial measures. There is a reconciliation schedule showing the GAAP versus non-GAAP results currently available in our press release issued yesterday after market close, which can be found at investors.semrush.com.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">And with that, let me turn the call over to Oleg.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Oleg Shchegolev<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Thank you and good morning to everyone on the call. Our team executed well this quarter delivering revenue of $78.7 million, up 20% year-over-year. Importantly, we also generated strong profitability, reporting non-GAAP net income of $8.4 million. Due to our solid performance this quarter, we\u2019re raising our full year non-GAAP net income guidance as we continue to drive towards sustained profitability. We have built a business focused on driving strong sustainable growth with improving profitability, and this quarter was no exception.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Before handing it over to Eugene and Brian to talk about the quarter in more detail, I would like to touch on a few highlights we discussed on our last earnings call and share why we\u2019re excited about the future of Semrush. On our last call, I talked about how we have heavily invested and continue to invest in a unique combination of data assets and products to create a software platform that helps customers improve their online visibility across all major channels. While there are point product competitors, we believe Semrush has become the platform of choice for businesses of all sizes, across all industries, all over the worlds, to improve their online visibility.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">We remain differentiated in our markets. Importantly, we are uniquely positioned to help our clients because of our strong data assets and because of certain industry dynamics. Our strong competitive positioning that comes from our unique data assets is based on a combination of our own intellectual property and historical data that we have collected from our customers, used together with new data that\u2019s being fed into our algorithms. Collectively, this allows us to generate strong predictive capabilities that can drive significant ROI for our customers.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">When looking at industry dynamics, big tech search engine companies primarily make their money from advertising. As a result, their tools are designed to get the clients to optimize paid advertising on their own platform. Because of this, we believe it is not in their best interest to give those clients unbiased advice on optimal use of their marketing efforts, particularly, if the best ROI would come from organic efforts or advertisements on a platform other than their own.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Semrush, on the other hand, provides unbiased advice to its customers and seeks the highest expected ROI marketing activities across a vast array of platforms. This is important because we continue to benefit the tectonic shift of dollars being allocated away from physical visibility towards online visibility. Historically, companies spend their efforts creating their physical world brands. They were able to be competitive without a significant online presence that leveraged search, organic, social media, and digital PR. But the world has changed, and in order to be successful, businesses now must not only embrace these new ways to create awareness for their brands, but they must excel at them. Now, more than ever, brands recognize that the competitive world we live in demands that they distinguish themselves online.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">To be successful, businesses need to be easily discovered online, they need to appear at the top of the rankings, and they need to be a part of the discussions that are happening on social media channels, as these are critical components to connecting with consumers in the places where they now spend their time. We are still in the early innings of this exponential shift, and we believe the compelling ROI provided by Semrush only continues to strengthen as online markets become more saturated.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Through our unique data set and 15 years of expertise and investments in R&amp;D, we have built a platform for companies to enhance and maintain a competitive online presence across all channels. This is the essence of what Semrush does. We are GPS of the Internet. We help companies establish, maintain, and enhance their online presence. Our customers can choose which marketing content is the most efficient for their business, and they can map out new routes and change routes at any time.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Let me provide a client example of an SMB furniture manufacturing client, whose organic rankings and online sales were stalled for 3 years. Then they began their journey with us, and everything changed. First, they started with site audit to fix website problems and generate a strong site health score. Then, they added the backlink audit tool to improve their online visibility.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Next, they built a keyword strategy using our Keyword Magic and Keyword Overview tools, and explored what their competitors were doing, and how they were faring with our Organic Research report and Position tracking tool. They began to show impressive step-ups in engagement. And over the next 2 years, they saw a 73% increase in organic traffic. This example underlines how businesses are increasingly shifting their time, effort, and money to create awareness of and visibility for their businesses online.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">We believe businesses that are best able to analyze, plan and execute on this shift will have the potential for exceptional results, and Semrush provides all of these tools in one place where they can do this. These industry tailwinds and our unique software offering positions us well to enjoy lasting, durable growth. We are excited about where we sit today and what the future holds for Semrush.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">I will now turn the call over to Eugene and Brian to discuss the results of the quarter in more detail.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Eugene Levin<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Thank you, Oleg. We delivered another solid quarter and continued to be focused on 3 main pillars of growth to set us up for long-term durable growth, and we\u2019re making progress on each front. To review, our 3 main growth pillars are one, increasing new user growth, two, maximizing the value we generate from our users, three, adding new products to our portfolio to address clients needs and market trends.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Let me provide an update from this quarter. First, we continued increasing new user growth. We now have over 106,800 paying customers within our core platform, and believe we have a long runway of adoption ahead of us. In Q3, we achieved solid net new customer additions and registrations with a more efficient sales and marketing engine than we\u2019ve seen in prior quarters. By using our platform for our own internal use and optimizing our sales and marketing spend on organic efforts, we boosted our own online presence.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Turning to the second growth pillar. We have a strategy to grow as our customers grow and maximize the value we generate from our users. During Q3, we saw continued success leveraging our brand to cross-sell and upsell into our user base. This quarter, we also initiated a rollout of some new pricing. We took the opportunity to optimize our pricing strategy to better align with the tremendous value our product delivers.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">During Q3 and into early part of Q4, we tested price increases with a cohort of customers, and we were encouraged by the response, as net adds and retention were in line with our expectations and recent trends. In our view, this indicates customers have a strong need for our offering and are willing to pay more given the unique benefits it provides. While we are still in early phases of pricing adjustments, this initial findings suggest that there may be more room to prudently raise prices to better capture the value we provide, which we think over time would also contribute further to our growth. Our plan is to be thoughtful and measured. We expect to continue testing and analyzing data so that any broader pricing changes are backed by customer insights, while maintaining our commitment on delivering exceptional value.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">The last pillar of our growth strategy is adding new products to our portfolio to set us up for long-term durable growth. And during Q3, we made good progress on this front. During this quarter, we saw excellent adoption of some of our AI products and features and launched new monetization initiatives for our social media tools. We also saw continued adoption of AppCenter, which is one of the ways in which we are efficiently adding tools and capabilities for our clients to further increase their ROI from our platform. We\u2019re pleased about the adoption of additional customer products, especially in our mid-market and enterprise segments. As we move upmarket, clients find more value in our products, continue to add more functions and features. And as a result, we\u2019re able to generate higher average revenue per user.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">In summary, I\u2019m very pleased with our success driving customer growth, maximizing the value of our user base and expanding our product portfolio. I will now turn the call over to Brian, who will provide a more detailed discussion of our financial performance and guidance. Go ahead, Brian.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Brian Mulroy<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Thank you, Eugene. Before I discuss our third quarter results in more detail, I\u2019d like to reflect on what I\u2019ve learned here over my first two quarters as CFO. I\u2019d also like to lay out my vision for how Semrush will operate as a finance organization, both internally and externally.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Over the past two quarters, I traveled to several Semrush offices and I\u2019ve met with our team leaders to discuss their businesses. I\u2019ve been incredibly impressed with our team and their command of their respective markets and products. I see a meaningful opportunity for Semrush to achieve durable growth over the next several years by further penetrating our served markets with our online visibility platform. Importantly, I see an opportunity for us to do this while also driving significant improvements to our profitability. To facilitate, I have a relentless focus on data and metrics for decision-making throughout the finance organization. Because Semrush has such a valuable customer data set, the finance team has the ability to segment our user base to understand their buying patterns, churn dynamics and interest in new products, among many other things.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Our plan is to rigorously analyze the data to allocate our investment in sales, marketing and products. We expect the outcome of this will be a disciplined approach that enables us to capitalize on our biggest opportunities, while simultaneously driving operational efficiencies. We expect this ROI framework will apply to our capital allocation decisions, whether that is for internal projects, external M&amp;A or the optimization of our capital structure. This will take some time to be fully realized in our results, but we are already deep into our 2024 planning and have begun using this framework. We\u2019ll give you more details on our 2024 outlook when we report next quarter, but I feel very encouraged by what we\u2019re seeing so far and I look forward to sharing them with you in approximately 90 days.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">With that, I\u2019d like to turn to our third quarter results in more detail. We had a very strong quarter across the board. Our Q3 revenue was $78.7 million, with growth accelerating to 20% year-over-year. Growth was driven by solid new customer additions and continued growth in our average revenue per customer as we continue to execute on our cross-sell and upsell strategy. Our dollar-based net revenue retention for the third quarter was 109%. We expect our dollar-based net revenue retention to trough within the next quarter or so and then begin to trend up as we increase adoption of our full portfolio of products, tools and add-ons within our installed base.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Annual recurring revenue surpassed $320 million, growing 21% to $322.8 million year-over-year. We reported significant improvement in our operating margin, which was up 1,900 basis points year-over-year and up 700 basis points sequentially. This significant improvement is a result of a number of factors. First, we reported significant improvement in gross margin, which was up 230 basis points year-over-year, up to 83.4%. Gross margin continued to benefit from higher revenue and our continued ability to gain scale and leverage from our platform. We continue to expect strong gross margin above 80% in the near-term.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Second, we continue to execute on our commitment to drive efficiencies, carefully manage expenses and drive towards sustained profitability. One example of this is in marketing, where we made the strategic decision to slow paid spend and prioritize organic and brand spend, which is delivering impressive results. We saw strong demand for our products across new subscribers, growing our total paid subscriber base by 14% while also lowering our customer acquisition cost. And across the company, we continue to carefully manage expenses and plan to maintain our current headcount for the near-term. We believe we are sufficiently staffed to execute on our growth strategy, deliver on our strategic priorities and manage the operations of the business. Within that context, our Q3 operating income also benefited from the timing of some expenses that we originally expected to occur during the third quarter that we now expect will happen in the fourth quarter.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Moving down the income statement, non-GAAP net income was positive $8.4 million, surpassing the high end of our guidance range. The outperformance of our non-GAAP net income relative to our guidance was a result of the flow-through of our operating income performance.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Turning to the balance sheet. We ended the quarter with cash and cash equivalents and short-term investments of $230.1 million, up from $223.8 million in the previous quarter. Our cash flow from operations in the third quarter was positive $6.4 million. Looking at the fourth quarter, I\u2019m confident in the underlying trends in the business and capabilities of our team to continue on the path to deliver strong growth and profitability. We are updating our top line guidance to a new range of $307 million to $308 million compared to our previous guidance range of $307 million to $309 million.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">We are also meaningfully raising our non-GAAP net income guidance to account for our improved efficiency. We now expect non-GAAP net income in the range of $9 million to $11 million, up from our previous range of $2 million to $4 million. This takes into account the strong operating profit we delivered in Q3, but also reflects a few offsetting factors, including the timing of our tax provision and the timing of some expenses we had originally planned in the third quarter but now expect will occur in the fourth quarter. For the fourth quarter, we expect revenue in the range of $82.7 million to $83.7 million. We expect fourth quarter non-GAAP net income of $4.1 million to $6.1 million.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Finally, our updated guidance assumes a euro exchange rate of 1.08. As a reminder, approximately 30% of our expenses are denominated in euros. In closing, we are confident in our ability to grow and scale our business and remain committed to a disciplined and balanced approach to spending, which will drive improved efficiency and profitability even while we invest in future growth opportunities that we expect will drive long-term value and growth to our shareholders.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">With that, we are happy to take any of your questions. Operator, please open the line for questions.<\/p>\n<p id=\"question-answer-session\" class=\"paywall-full-content invisible no-summary-bullets\"><strong>Question-and-Answer Session<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Operator<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Your first question comes from the line of Adam Hotchkiss with Goldman Sachs. Your line is open, sir. Please go ahead.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Adam Hotchkiss<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Great. Thanks for taking the questions. I guess to start, could you just give a little bit more color on the price increase strategy you mentioned? Any early reads on what magnitude customers may be willing to tolerate here without meaningfully impacting churn? And then how do you think about this internally in terms of balancing price increases with the current macro, any updates on macro impacts you\u2019re seeing the customers as well would be helpful?<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Eugene Levin<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Thank you. Great question. So, as I mentioned earlier really just testing it with a relatively small cohort of existing customers as well as new customers. In both cases, haven\u2019t seen any impact on underlying user metrics. So everything was pretty much in line with our expectations, which makes us very optimistic about similar moves in the future. Of course, like you said, we need to be very prudent and find the right timing to do this considering macro environment. But I think what we\u2019ve learned is that our product just delivers tremendous value and people who use it, who understand this value willing to pay more. And there is \u2013 and we\u2019ll keep you posted.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Adam Hotchkiss<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Great. That\u2019s really helpful. And then just on the macro side, anything you\u2019ve seen into whether that\u2019s the end of the quarter or just broadly in the quarter around macro impacts to customers? It seems like given the ARR acceleration, the impact isn\u2019t super meaningful, but any update there would be useful? And then lastly, just on Gen AI, as you\u2019re seeing Gen AI changes at search engines in the ecosystem broadly, I would just be curious if you\u2019ve been surprised in any way from AI applications or customer behavior responses and how you\u2019re sort of tackling that broader issue in the ecosystem?<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Oleg Shchegolev<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">This is Oleg. Take a first question. Let\u2019s start with macro. Look, from one side, I would say macro is still the same. We don\u2019t see any kind of pre receive macro, and we don\u2019t see resizable macro schedule. So the better \u2013 we expected, it will continue to the same environment probably next year or years, and we plan \u2013 all our strategy we plan, our products we plan all of our futures based on it. At the same time, we see high demand, we see a good portion of traffic. We see good interest to our projects and so on. And this year, with price adjustment with new product features with new I think what we delivered for our customers, we were able to accelerate our revenue growth, and we are very positive about our future even with current macro environment. So is still a very good potential for all our products. And related to AI things, Eugene?<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Eugene Levin<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Yes. So thank you for asking \u2013 we \u2013 I think with \u2013 when it comes to AI, we\u2019re still in early innings of the game. But I think at this point, it becomes more mature technology. So we now much better understand how to use it across our product portfolio. And I think there are several use cases works really great and where we see very high engagement from our users, things like generating book post or social media post, things like replying to reviews \u2013 and even things like core class ring, so those are areas where we see strong usage of AI, and we\u2019re implementing it everywhere we can. This quarter was no exception, seeing great traction, for example, without reply-to review feature in our local product. And in general, right now, we\u2019re seeing this as a tailwind from product adoption point of view as well as demand generation point of view as we start seeing a lot of new customers come in for us specifically for AI-powered features.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Adam Hotchkiss<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Great. Really, helpful. Thanks, Oleg. Thanks, Eugene.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Chris Cantera<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Hey. This is Chris Cantera on for Elizabeth Porter. Thanks for taking our questions. I wanted to ask and get your latest thoughts on your free-to-pay conversions and how those have been trending more recently. I know you all mentioned the monetization of some of the products that free users, power use, such as social media. So, it would be great to kind of get an update on where that stands now.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Brian Mulroy<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Yes, sure. Thanks for the question. So, yes, a couple of things just to get everybody up to speed on for users. First of all, we are really pleased to see that it continues to grow and it grows at a meaningful rate. But we have multiple strategies that we are executing on with our free user base. So, first and foremost, we have our platform in a number of universities, and we are training the next generation of marketers to leverage the Semrush platform as a defector standard tool in the workflow and enabling them to do their best work. And when they enter the workforce and begin to grow in their marketing careers, we will continue to benefit from that. The second thing is we have products that we offer on a free basis and don\u2019t currently have a means to \u2013 or don\u2019t currently have a monetized version of it, but we put it into market the tests and see adoption rates. And at times, we look to monetize that. And finally, in the third case, we have a free version of our core platform that customers can use as a trial or when they are beginning their journey as a Semrush customer just use the version for a means to be able to get educated and see the power and value that our platform provides for their business. It\u2019s that third category where we are focused on conversion from free-to-paid, and that\u2019s been very strong. We are really pleased to see the continued growth and evolution of our customer base, the quick value that they see and our ability to convert those to paying customers. But it\u2019s been consistent. It\u2019s something we are pleased to see.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Chris Cantera<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Got it. And then I also wanted to ask around your enterprise product, which I believe is an early access now, if I have that right. What are some of the early customer conversations there looking like? And how much of a lift could this product beta ARR per customer?<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Eugene Levin<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Thank you for the question. So indeed, early days, we actually just launched it yesterday, and we already have several customers. They are providing feedback, including some LinkedIn post that you can find yourself. But in general, very positive feedback, still early days. When it comes to average revenue per customer for our initial cohort of beta customers is quite high. But those are relationships that we had for a while. I think on average, there is definitely pleased 5x, 10x potential in era per customer improvement for our enterprise segment as we start switching more and more users from their basic subscription to this enterprise level product. So, still very early, but really happy with the traction we are seeing now. If anything, it\u2019s actually right now more about our ability to onboard customers, but demand is really strong.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Brian Mulroy<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Just one thing that I will add to that, just from a modeling perspective. And first and foremost, we see enterprise as an incredible opportunity, and it means to meaningfully expand our addressable market. And we are well positioned with a strong competitive moat and capabilities to capitalize on it. From a modeling perspective, though, as of today, our average ARR per customer just exceeded 3,000 and we are really pleased to see the growth and strength there. But enterprise provides a meaningful opportunity for us to inflect ARPU upwards. And on average, we expect our enterprise accounts to generate 10x to 15x our average in terms of average ARR per customer. So, it\u2019s a great opportunity for us. We are pleased the product is now generally available and looking forward to giving you more insights into how that benefits us in the future.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Chris Cantera<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Excellent. Very helpful color. Thank you.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Operator<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Your next question comes from the line of Scott Berg with Needham &amp; Company. Your line is open.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Rob Morelli<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Hey. This is Rob Morelli on for Scott Berg. Thanks for taking the question. You noticed a solid ARR jump. Can you detail what factors you may have led to this for the quarter? Any larger bookings that were of note? And then did the price increase have any impact there as well? Thanks.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Brian Mulroy<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Yes. We are really pleased to see that. So, we achieved $20 million of net new ARR this quarter. That\u2019s actually a record for us in the third quarter, which historically has been a seasonally lower quarter for us. And actually, relative to any quarter, it\u2019s in the top three. So, we are really pleased to see it. We are making good progress, and in spite of the current macro continuing to see, as Oleg said, really strong demand and interest in our portfolio. Pricing did have an impact, let\u2019s say, roughly 20% of that net new number is related to pricing, but we are also making progress on all of our growth pillars by getting customers to continue to grow and scale with us and gaining progress on our cross-sell and up-sell strategy. So, it\u2019s a combination of a number of things, and we are really pleased to see, at least for a third quarter a record that we have been able to put up this quarter.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Rob Morelli<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Got it. That\u2019s very helpful. And then from just an overall business standpoint, anything to note regarding how certain geos and regions fared, how about customer sizes, enterprise to SMB? Thanks.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Eugene Levin<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">It was pretty stable quarter across the board. One thing that I would highlight is, for example, revenue per user grew a little bit faster in enterprise segment and mid-market segment. But in general, very stable quarter, haven\u2019t seen any anomalies. So, pretty much in line with historical trends, when it comes to geo and other segments.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Rob Morelli<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Got it. Thank you for the color. Thanks for taking the question.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Operator<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Your next question comes from the line of Michael Turits of KeyBanc Capital Markets. Your line is open.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Michael Vidovic<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Hi. This is Michael Vidovic on for Michael Turits and thanks for taking my question. Just last quarter, you had talked about, I believe, a slight uptick in churn from macro causing tighter customer budgets optimization. Just curious if that\u2019s gotten worse or changed at all in the last three months here?<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Oleg Shchegolev<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">No changes. This is Oleg. I would say we don\u2019t see any kind of change here. It\u2019s pretty stable, what\u2019s showing us.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Michael Vidovic<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Okay. Great. And then just a follow-up. Are you guys seeing any, I will call it, uptick in conversion or free to paid from new generative AI offerings, or is it just still too early for you to see a real tailwind from that yet?<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Eugene Levin<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Very early to say because right now, we are actually in a phase where we are scaling demand generation for some of our AI offerings, combining organic growth strategies with like Brian was saying, technically drinking our own champagne and seeing a lot of organic growth with some of our premium generative AI offering. For example, we have launched Rephraser product. And you can go to Semrush and just check the amount of traffic we are getting from that product. So, that\u2019s where we are focusing most of our efforts now. As we scale to a certain level, we will start focusing more on conversion. But of course, higher level of traffic already drives more revenue. But we think there is still room for improvement, both in volume of traffic that we generate for those AI-based offerings as well as conversion.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Michael Vidovic<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Got it. Thank you.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Operator<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Your next question comes from the line of Wayne Trinh with Piper Sandler. Your line is open.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Wayne Trinh<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Hi. This is Wayne on for Clarke Jefferies. Wondering about margins as we head into 2024, you guys are kind of ahead of the target model on gross margin already. How should we think about leverage within OpEx? Would that be more R&amp;D and G&amp;A \u2013 sorry, S&amp;M and G&amp;A into next year?<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Brian Mulroy<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Hey Wayne. Thanks for the question. Yes, we are really pleased that we have been able to make really good progress on our path to profitability. We have been able to achieve that with really strong gross margin, which we expect will continue and gaining efficiencies across the board. I mentioned earlier today that we are relentlessly focused on data and metrics and analyzing it to really make decisions about how we are allocating spend and capital. And we will update everybody into next year when we report our fourth quarter earnings and give guidance. But we are committed to profitability. We have been able to gain strong efficiencies this year and do it earlier than expected, and we will continue on that journey going into FY \u201824.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Wayne Trinh<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Okay. Great. And how should we think about potential price realize to existing customers? Maybe what\u2019s the penetration so far and the potential uplift?<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Eugene Levin<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Thank you. So, we are definitely not guiding anything yet, but if the question is like if there is a room to improve pricing for existing customers, yes, there is definitely room for improvement. The timing is, of course, a question. We need to be cautious when it comes to things like this, especially about how market perception works. But from a price elasticity point of view, there is no doubt there is room for improvement.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Wayne Trinh<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Okay. Great. Thanks guys.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Operator<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Our final question comes from the line of Brent Thill with Jefferies. Your line is open.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Unidentified Analyst<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Hey. It\u2019s James on for Brent. Thanks for the question. I know it\u2019s early, but can you just talk about some of the growth areas that you are most focused on for 2024? And how should we think about the App Center, and how that plays into your growth strategy for next year?<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Brian Mulroy<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Sure. Yes. So, Eugene mentioned earlier today just about our \u2013 for sort of our growth vectors. So, first and foremost, we are continuing to focus on growing new customers, and we are in the very early innings of that. We are exceeding 100,000 paying customers, there are millions, but marketers and small business owners out there that will benefit from our platform, and we will continue on that journey into FY \u201824. We also continue to diversify our portfolio. So, for many years, we have invested in core search engine optimization, and we have now diversified our portfolio to get into social media, digital PR, intelligence and local. And we have been making some good strides in those new businesses. So, we will continue to execute on our core strategy of growing new users. We will continue to cross-sell and up-sell with our existing portfolio. And we have got \u2013 we will continue to invest in our really strong and talented R&amp;D team and partner with a lot of successful companies out there to continue to extend our reach to close adjacencies to what we were already able to provide out there in the market. So, it\u2019s a combination of all of those factors that will continue to drive growth and allow us to obtain durable growth into the future.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Unidentified Analyst<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Great. And then one \u2013 I am sorry. Go ahead.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Eugene Levin<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Sorry. Yes. You have asked about App Center, and I kind of always like when people ask about App Center. Really excited about, first of all, multiproduct usage, so a number of people who buy multiple products. We don\u2019t necessarily report this metric every quarter, but really happy with current trends. And especially with our launch of social media tool monetization, that metric grows even faster. So, overall, really happy with what we are seeing, and we will share more in the future.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Unidentified Analyst<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Great. And then just one quick clarification question. Do you have any exposure to just the Israel region or anywhere adjacent to that, that could be impacted by the conflict, or is there no real material impact?<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Oleg Shchegolev<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">No material impact. Zero impact on us.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"answer\">Brian Mulroy<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Yes. I mean of course, as employees and people, tremendous impact, and we are sad to see what\u2019s happening there. But from a business perspective, we don\u2019t have employees or operations there, and we haven\u2019t seen an impact on our customers.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong><span class=\"question\">Unidentified Analyst<\/span><\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Thank you.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Operator<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">As there are no further questions, I will turn the call back to management for closing remarks.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Oleg Shchegolev<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Thank you for questions and sorry for note [ph] to give us troubles. In closing, I wanted to remind everyone, we have delivered best third quarter. We accelerated revenue growth and added $20 million in ARR. We believe in \u2013 we believe our first quarter ARR acceleration and productivity improvements set a very good stage for strong 2024. Thank you for your support. Have a good day.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>Operator<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Ladies and gentlemen, we thank you for joining and for your patience today. You may now disconnect your lines.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/seekingalpha.com\/article\/4647650-semrush-holdings-inc-semr-q3-2023-earnings-call-transcript?source=feed_all_articles\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Semrush Holdings, Inc. (NYSE:SEMR) Q3 2023 Earnings Conference Call November 2, 2023 8:30 AM ET Company Participants Brinlea Johnson &#8211; Investor Relations Oleg Shchegolev &#8211; Chief Executive Officer Eugene Levin &#8211; President Brian Mulroy &#8211; Chief Financial Officer Conference Call Participants Adam Hotchkiss &#8211; Goldman Sachs Chris Cantera &#8211; Morgan Stanley Rob Morelli &#8211; Needham [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[236],"tags":[83],"class_list":["post-80703","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-news","tag-featured","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Semrush Holdings, Inc. 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