{"id":73724,"date":"2023-10-17T17:46:11","date_gmt":"2023-10-17T21:46:11","guid":{"rendered":"https:\/\/ifintechworld.com\/uncategorized\/netflix-may-hike-prices-after-success-of-password-sharing-crackdown\/"},"modified":"2023-10-17T17:46:15","modified_gmt":"2023-10-17T21:46:15","slug":"netflix-may-hike-prices-after-success-of-password-sharing-crackdown","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=73724","title":{"rendered":"Netflix may hike prices after success of password-sharing crackdown"},"content":{"rendered":"
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\u00a9 Reuters. FILE PHOTO: Smartphone with Netflix logo is placed on a keyboard in this illustration taken April 19, 2022. REUTERS\/Dado Ruvic\/File Photo<\/span>
\n<\/i>\n<\/div>\n

By Samrhitha A<\/p>\n

(Reuters) -Netflix’s crackdown on password-sharing likely boosted subscribers by about 6 million in the third quarter and the streaming pioneer is expected to set the stage for price increases when it reports earnings on Wednesday.<\/p>\n

The only profitable major streamer, Netflix (NASDAQ:) has resisted joining rivals like Walt Disney <\/span><\/span> (NYSE:) in hiking ad-free prices this year and instead curbed password-sharing outside households to tap the more than 100 million viewers who use its service without subscribing.<\/p>\n

“Netflix now closely resembles a utility in many markets,” analysts at Bernstein said. “The challenge of being labeled a utility is how a maturing company continues finding growth.”<\/p>\n

It could hike prices after the end of the Hollywood actors strike, a media report said earlier in October. <\/p>\n

Five months after calling a strike that plunged Hollywood into turmoil, the Writers Guild of America (WGA) last week approved a new contract with major studios.<\/p>\n

Netflix, however, has weathered the strike well thanks to its larger international presence and strong content slate. <\/p>\n

After a slow start for the ad plan launched last year, analysts said they expect Netflix will raise prices of its ad-free options in the coming months to nudge more subscribers to the other tier, where commercials help bring in more revenue per user.<\/p>\n

So far, most viewers subscribing to Netflix after the password crackdown have opted for the ad-free plans, analysts said. Its standard plan with ads costs $6.99 a month, while the ad-free plans start at $15.49.<\/p>\n

“Using these tactics, Netflix will likely double its ad-supported viewership next year,” said Insider Intelligence analyst Ross Benes. He expects Netflix to show more ads to users over time, catching up with rivals. <\/p>\n

The ad tier is expected to bring in some $188.1 million in revenue in the third quarter ended September, with subscriber additions of 2.8 million, according to Visible Alpha estimates.<\/p>\n

Overall, Wall Street expects the streamer to post its strongest quarterly subscriber additions this year, according to LSEG data. <\/p>\n

Revenue in the third quarter likely rose 7.7% to $8.54 billion, the fastest growth in five quarters, thanks to strong programming that included the latest seasons of “Sex Education” and “Virgin River”.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a9 Reuters. FILE PHOTO: Smartphone with Netflix logo is placed on a keyboard in this illustration taken April 19, 2022. REUTERS\/Dado Ruvic\/File Photo By Samrhitha A (Reuters) -Netflix’s crackdown on password-sharing likely boosted subscribers by about 6 million in the third quarter and the streaming pioneer is expected to set the stage for price increases […]<\/p>\n","protected":false},"author":1,"featured_media":16100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1],"tags":[83],"class_list":["post-73724","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-uncategorized","tag-featured","post_format-post-format-video"],"yoast_head":"\nNetflix may hike prices after success of password-sharing crackdown | iFintechWorld<\/title>\n<meta name=\"description\" content=\"\u00a9 Reuters. 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