{"id":70865,"date":"2023-10-10T05:42:37","date_gmt":"2023-10-10T09:42:37","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/richard-mille-declares-endless-summer-with-playfully-colored-200000-watches\/"},"modified":"2023-10-10T05:42:41","modified_gmt":"2023-10-10T09:42:41","slug":"richard-mille-declares-endless-summer-with-playfully-colored-200000-watches","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=70865","title":{"rendered":"Richard Mille Declares Endless Summer With Playfully Colored, $200,000 Watches"},"content":{"rendered":"
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It may be autumn, but Richard Mille isn\u2019t quite ready to let summer go.\u00a0<\/p>\n

This season, the ultra-exclusive boutique brand launched the vivacious RM 07-01 Colored Ceramic collection: US$205,000 watches that take their bold aesthetic cues from the 1980s Memphis design movement.\u00a0<\/p>\n

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The Italian art and architecture movement founded by Ettore Sottssas fuses geometric Art Deco style with a fizzy Pop-Art sensibility. Memphis design is experiencing something of a renaissance after a group of designers under the umbrella name Memphis Milano revived the aesthetic for a collection of objects and furniture at last year\u2019s Triennale Milano.\u00a0<\/p>\n

\u201cI find Memphis design particularly fascinating in its diversity and freedom,\u201d said C\u00e9cile Guenat, creative and development director at Richard Mille in a news release.\u00a0\u201cThe creator\u2019s goal at the time was to escape the strictures of Modernist aesthetics, and they were pioneers in the use of all types of materials through their designs.\u201d<\/p>\n

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Guenat is a master at infusing the brand\u2019s highly technical watchmaking with a sense of fun and lightheartedness expressed through colorful materials and whimsical design, demonstrated before with the Bon Bon collection and Smiley Tourbillon. It\u2019s quite a feat in watches that run hundreds of thousands of dollars.\u00a0<\/p>\n

Guenat selected three summery colors\u2014blush pink, lavender, and powder blue\u2014for the brand\u2019s signature tonneau cases constructed from Tetragonal Zirconia Polycrystal (TZP) ceramic. The robust material, which is used for the bezel and case back, is not only ultralight and extremely durable with a hardness of 1,400 Vickers, it also retains its color over long periods of time without fading.\u00a0<\/p>\n

The colorful, scratch-resistant bezels and case backs are connected by micro-blasted white gold case bands accented with polished pillars. The three-part case design is water resistant to 50 meters. Complementary varnished calfskin straps complete the look.<\/p>\n

Each case protects the skeletonized, automatic-winding CRMA2 movement with bridges and base plates in micro-blasted grade-5 titanium with an electro-plasma treatment.<\/p>\n

Despite the pretty colors the CRMA2 is far from delicate. It\u2019s built for action and is equipped with the brand\u2019s variable geometry rotor in 5N 18-karat red gold that adapts the winding of the watch to the wearer\u2019s activity and generates a power reserve of about 50 hours.\u00a0<\/p>\n

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The contemporary guilloch\u00e9-engraved linear Memphis motifs are showcased on gray PVD-treated, open-worked red gold dials and embellished with additional Memphis accents in colored ceramic, laser-cut rubber appliques, and diamond-set elements.<\/p>\n

\u201cAt the heart of the design process for this collection was the idea of juxtaposing colors in materials,\u201d Guenat adds. \u201cThen we enriched this work by weaving inside the ancient craft of guillochage. This creates a symbiosis of the ultra-modern and the traditional in watchmaking.\u201d<\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It may be autumn, but Richard Mille isn\u2019t quite ready to let summer go.\u00a0 This season, the ultra-exclusive boutique brand launched the vivacious RM 07-01 Colored Ceramic collection: US$205,000 watches that take their bold aesthetic cues from the 1980s Memphis design movement.\u00a0 The Italian art and architecture movement founded by Ettore Sottssas fuses geometric Art […]<\/p>\n","protected":false},"author":1,"featured_media":70866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-70865","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"\nRichard Mille Declares Endless Summer With Playfully Colored, $200,000 Watches | iFintechWorld<\/title>\n<meta name=\"description\" content=\"It may be autumn, but Richard Mille isn\u2019t quite ready to let summer 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