{"id":70217,"date":"2023-10-08T12:22:38","date_gmt":"2023-10-08T16:22:38","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/taylor-swifts-nfl-interest-has-created-122-million-of-brand-value-expert-says\/"},"modified":"2023-10-08T12:22:41","modified_gmt":"2023-10-08T16:22:41","slug":"taylor-swifts-nfl-interest-has-created-122-million-of-brand-value-expert-says","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=70217","title":{"rendered":"Taylor Swift\u2019s NFL interest has created $122 million of brand value, expert says"},"content":{"rendered":"
\n

Taylor Swift continues to pay dividends for the NFL.<\/p>\n

The Swift-NFL saga, which includes her rumored romantic relationship with Kansas City Chiefs tight end Travis Kelce and her appearances at two NFL games has created a total equivalent brand value of $122 million, according to data provided to MarketWatch from Apex Marketing, a company that specializes in advertising and branding services.<\/p>\n

\n

The equivalent brand value metric measures value across all social media, TV, radio, digital news and print news. The $122 million figure was from Sept. 24, the day before Swift\u2019s first Chiefs game, to Oct. 6. Swift was shown on camera yelling in excitement when Kelce scored a touchdown as the Chiefs dominated the Bears 41-10 that night, and the two were seen leaving the game together in a\u00a0now-viral clip.\u00a0<\/p>\n

See also: AMC stock surges as Taylor Swift concert crosses $100 million in advance ticket sales<\/strong><\/p>\n

Swift\u2019s impact on the NFL these last few weeks cannot be overstated, but it can partially be measured. The singer songwriter attended the Chiefs-Jets game last Sunday night, which set season-high viewership numbers, including a huge boost from female fans.<\/p>\n

Swift\u2019s new public friendship and rumored relationship with Kelce was also likely related to the 400% increase in Kelce-related NFL jersey sales last month. And his Instagram followers count jumped from 2.7 million to 3.9 million as of Friday, although still much lower than Swift\u2019s impressive 273 million followers on the Meta-owned
\n META,
\n +3.49%<\/bg-quote>
\n platform.<\/p>\n

The \u201cNew Heights with Jason and Travis Kelce\u201d podcast, featuring Kelce and his brother, is No. 1 on Apple\u2019s podcast charts too.<\/p>\n

The NFL\u2019s bio on X, the platform formerly known as Twitter, recently read \u201cNFL (Taylor\u2019s Version)\u201d alongside a photo of Swift and Travis Kelce\u2019s mom, Donna Kelce, watching a Chiefs game.\u00a0Kelce said he thinks the NFL may be \u201coverdoing it\u201d with all of the Swift coverage, but the league disagrees.<\/p>\n

\u201cWe frequently change our bios and profile imagery based on what\u2019s happening in and around our games, as well as culturally,\u201d the NFL wrote in a statement Wednesday. \u201cThe Taylor Swift and Travis Kelce news has been a pop cultural moment we\u2019ve leaned into in real time, as it\u2019s an intersection of sport and entertainment, and we\u2019ve seen an incredible amount of positivity around the sport.\u201d<\/p>\n

See also:<\/strong>\u00a0Want to watch every NFL game this season? Here\u2019s how much it will cost you.<\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Taylor Swift continues to pay dividends for the NFL. The Swift-NFL saga, which includes her rumored romantic relationship with Kansas City Chiefs tight end Travis Kelce and her appearances at two NFL games has created a total equivalent brand value of $122 million, according to data provided to MarketWatch from Apex Marketing, a company that […]<\/p>\n","protected":false},"author":1,"featured_media":70218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-70217","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"\nTaylor Swift\u2019s NFL interest has created $122 million of brand value, expert says | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Taylor Swift continues to pay dividends for the NFL. 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