{"id":68477,"date":"2023-10-04T00:37:36","date_gmt":"2023-10-04T04:37:36","guid":{"rendered":"https:\/\/ifintechworld.com\/uncategorized\/brazils-brf-bullish-on-outlook-for-christmas-food-sales\/"},"modified":"2023-10-04T00:37:39","modified_gmt":"2023-10-04T04:37:39","slug":"brazils-brf-bullish-on-outlook-for-christmas-food-sales","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=68477","title":{"rendered":"Brazil’s BRF bullish on outlook for Christmas food sales"},"content":{"rendered":"
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\u00a9 Reuters. FILE PHOTO: A logo of Brazilian meatpacker BRF SA is seen in the headquarters in Curitiba, Brazil October 1, 2019. REUTERS\/Rodolfo Buhrer\/File Photo<\/span>
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By Ana Mano<\/p>\n

SAO PAULO (Reuters) – BRF SA (NYSE:), one of Brazil’s biggest food companies, is bullish on its sales prospects ahead of the holiday season, a company executive said at a press conference on Monday. <\/p>\n

Marcel Sacco, vice president of marketing, said the company projects 5% to 6% growth in Christmas sales revenue from a year ago, citing improvements in the local economy and a broad range of product offerings.<\/p>\n

“We work with a range of products for all budgets, balancing supply, price and practicality,” Sacco said. He also said BRF’s Christmas products portfolio gives the company better margins compared to the traditional lines.<\/p>\n

Sacco cited inflation trending lower and expected improvements in per capita consumption as factors driving Brazilian households to spend more this year, including on food.<\/p>\n

BRF, which competes with rivals including JBS SA <\/span><\/span> (OTC:) and privately owned Aurora, processes pork and poultry and owns well-known Brazilian brands like Sadia and Perdigao. <\/p>\n

Brazil accounts for most of BRF’s sales revenue. <\/p>\n

Under the leadership of Miguel Gularte, a former Marfrig executive who took the helm in August 2022, the company is trying to improve internal processes to be more efficient and competitive. Still, BRF has yet to turn a quarterly profit this year, as it and other food companies grapple with a global chicken glut and high feed prices. <\/p>\n

This year, BRF’s shares are up about 25%. <\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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