{"id":64514,"date":"2023-09-23T08:03:34","date_gmt":"2023-09-23T12:03:34","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/new-unity-fees-are-critical-to-the-foundation-of-the-company-exec-tells-videogame-developers\/"},"modified":"2023-09-23T08:03:38","modified_gmt":"2023-09-23T12:03:38","slug":"new-unity-fees-are-critical-to-the-foundation-of-the-company-exec-tells-videogame-developers","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=64514","title":{"rendered":"New Unity fees are \u2018critical to the foundation of the company,\u2019 exec tells videogame developers"},"content":{"rendered":"
\n

Unity Software Inc. updated its new fee structure and apologized to game developers Friday, with the game-engine and game-ad-monetization company announcing a revenue-sharing\/engagement option that will go into effect in 2024. Meanwhile, the executive responsible took to a game developer\u2019s YouTube stream to explain the changes and apologize further. <\/p>\n

\n

In a fireside chat not affiliated with Unity, Marc Whitten, when asked whose decision it was to announce the changes the way the company did, took full responsibility for the tone-deaf initial rollout of the fee structure. A contrite Whitten, who heads Unity\u2019s
\n U,
\n -0.38%<\/bg-quote>
\n Create division, which includes Unity\u2019s game-engine and editor teams, admitted that he and his team did not listen well enough to feedback from users in the run-up to the Sept. 12 announcement.<\/p>\n

After the close of markets Friday, Whitten said on YouTuber Jason Weimann\u2018s livestream that the new fee plan is not a short-term change, stressing that the change is \u201ccritical to the foundation of the company.\u201d<\/p>\n

During the webcast, Whitten said that no game with less than $1 million in trailing 12-month revenue or 1 million engagements will be subject to the fee. <\/p>\n

Earlier Friday, Whitten posted the new fee structure, as well an apology to game developers, in an\u00a0open letter posted on the company\u2019s blog. <\/p>\n

\u201cFor games that are subject to the Runtime fee, we are giving you a choice of either a\u00a02.5% revenue share\u00a0or the calculated amount based on the number of new people engaging with your game each month,\u201d Whitten said in his letter. \u201cBoth of these numbers are\u00a0self-reported\u00a0from data you already have available. You will always be billed the lesser amount.\u201d<\/p>\n

Whitten also tried to clear up concerns over what the company defined as a legitimate download, owing to widespread concerns about what Unity would base its per-download fee upon. New to the update is a fee-estimating tool on Unity\u2019s website to calculate what fees apply to a user.<\/p>\n

Whitten also stressed that the revenue and user data is self-reported, meaning that a user will pay fees to Unity based on the data the user provides the company. The exec said Unity trusts users will self-report the correct data based on their terms of service, and that if a user is not paying the correct fees, the company will contact the user. <\/p>\n

\u201cThe first time your game with our Runtime engages with a very legitimate user on a distribution channel, we use that as a count,\u201d Whitten said, adding that multiple devices did not count against the download count. <\/p>\n

For games created on Unity Pro and Unity Enterprise, Whitten said the Runtime fee policy will only apply beginning with the next Long Term Support version of Unity that will ship starting in 2024. <\/p>\n

Under the new plan, games made on Unity Personal \u201cwill remain free and there will be no Runtime Fee for games built on Unity Personal,\u201d the company said. The company also listed a summary of the program. <\/p>\n

Earlier in the week,\u00a0Unity shares fell as the company said it was \u201clistening\u201d to the backlash from game developers, after several\u00a0switched off Unity\u2019s ad monetization. That was in response to the announcement on Sept. 12 that Unity would be charging certain game developers a fee every time their game was downloaded. <\/p>\n

Unity shares finished Friday down 0.4% at $31.61, having climbed as much as 2.8% earlier in the session. For the week, shares are down 13%, while the S&P 500 index
\n SPX
\n is down 2.9%. Year to date, Unity shares are up 10.6%, while the S&P 500 is up 12.5%.<\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Unity Software Inc. updated its new fee structure and apologized to game developers Friday, with the game-engine and game-ad-monetization company announcing a revenue-sharing\/engagement option that will go into effect in 2024. Meanwhile, the executive responsible took to a game developer\u2019s YouTube stream to explain the changes and apologize further. In a fireside chat not affiliated […]<\/p>\n","protected":false},"author":1,"featured_media":64515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-64514","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"\nNew Unity fees are \u2018critical to the foundation of the company,\u2019 exec tells videogame developers | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Unity Software Inc. updated its new fee structure and apologized to game developers Friday, with the game-engine and game-ad-monetization company\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=64514\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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