{"id":63801,"date":"2023-09-21T01:59:59","date_gmt":"2023-09-21T05:59:59","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/meta-makes-payments-move-in-india-how-it-hopes-to-drive-profit-from-whatsapp\/"},"modified":"2023-09-21T02:00:04","modified_gmt":"2023-09-21T06:00:04","slug":"meta-makes-payments-move-in-india-how-it-hopes-to-drive-profit-from-whatsapp","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=63801","title":{"rendered":"Meta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp."},"content":{"rendered":"
\n
<\/p>\n

<\/p>\n

<\/p>\n
<\/div>\n<\/figure><\/div>\n

\n Meta
\n Platforms is expanding the WhatsApp payment options available in India. It\u2019s a sign the social-media company is looking for ways to make more money from the messaging application which could be rolled out to its global userbase.<\/p>\n

\n Meta
\n (ticker: META) said Wednesday that it would enable credit card payments and other services from rival companies within WhatsApp in India, which is the largest single market for the chat app.\u00a0<\/p>\n

\n

Meta CEO Mark Zuckerberg said last year that business messaging would be \u201cthe next major pillar\u201d for the company overall. Meta doesn\u2019t break out financial results for WhatsApp \u2013which it acquired for $19 billion in 2014\u2013 but the company has been pushing its potential as a communication channel between businesses and their customers for years.\u00a0<\/p>\n

Expanding WhatsApp as a payments channel as well could boost the app\u2019s profits, as businesses will have greater incentive to pay Meta for access to its users. <\/p>\n

Currently the number of Indian users of WhatsApp Pay is capped at 100 million. Meta\u2019s partnerships with local fintech rivals will now allow a greater number of its more than 400 million users in the country to buy products and services without being redirected outside the app.\u00a0<\/p>\n

\u201cWe\u2019re excited to be working with partners Razorpay and PayU to make paying for something as simple as sending a message,\u201d Meta said in a blog post.\u00a0<\/p>\n

The move looks like a step closer to WhatsApp acting as a one-stop-shop mobile app in India, following the example of Asia\u2019s superapps like WeChat.<\/p>\n

Meta is hardly the only Western company chasing the superapp model. Elon Musk has talked of turning his X platform \u2013formerly Twitter\u2013 into a combination of a financial platform and social network. However, superapps have generally had more success in developing countries where users\u2019 introduction to internet services is via mobile devices. Meta also offers WhatsApp payment options in Brazil and Singapore.<\/p>\n

Meta shares were broadly flat in premarket trading on Wednesday. <\/p>\n

Write to Adam Clark at adam.clark@barrons.com<\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Meta Platforms is expanding the WhatsApp payment options available in India. It\u2019s a sign the social-media company is looking for ways to make more money from the messaging application which could be rolled out to its global userbase. Meta (ticker: META) said Wednesday that it would enable credit card payments and other services from rival […]<\/p>\n","protected":false},"author":1,"featured_media":63802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-63801","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"\nMeta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp. | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Meta Platforms is expanding the WhatsApp payment options available in India. It\u2019s a sign the social-media company is looking for ways to make more money\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=63801\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp. | iFintechWorld\" \/>\n<meta property=\"og:description\" content=\"Meta Platforms is expanding the WhatsApp payment options available in India. It\u2019s a sign the social-media company is looking for ways to make more money\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ifintechworld.com\/?p=63801\" \/>\n<meta property=\"og:site_name\" content=\"iFintechWorld\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T05:59:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-21T06:00:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/09\/1695276001_social.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ifintechworld.com\/?p=63801#article\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=63801\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\"},\"headline\":\"Meta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp.\",\"datePublished\":\"2023-09-21T05:59:59+00:00\",\"dateModified\":\"2023-09-21T06:00:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=63801\"},\"wordCount\":353,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"keywords\":[\"Featured\"],\"articleSection\":[\"Investing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ifintechworld.com\/?p=63801#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ifintechworld.com\/?p=63801\",\"url\":\"https:\/\/ifintechworld.com\/?p=63801\",\"name\":\"Meta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp. | iFintechWorld\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/#website\"},\"datePublished\":\"2023-09-21T05:59:59+00:00\",\"dateModified\":\"2023-09-21T06:00:04+00:00\",\"description\":\"Meta Platforms is expanding the WhatsApp payment options available in India. It\u2019s a sign the social-media company is looking for ways to make more money\",\"breadcrumb\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=63801#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ifintechworld.com\/?p=63801\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ifintechworld.com\/?p=63801#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ifintechworld.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ifintechworld.com\/#website\",\"url\":\"https:\/\/ifintechworld.com\/\",\"name\":\"Repay Down\",\"description\":\"Latest Personal Finance News, Tips and Updates\",\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ifintechworld.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ifintechworld.com\/#organization\",\"name\":\"Repay Down\",\"url\":\"https:\/\/ifintechworld.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"width\":558,\"height\":90,\"caption\":\"Repay Down\"},\"image\":{\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/ifintechworld.com\"],\"url\":\"https:\/\/ifintechworld.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp. | iFintechWorld","description":"Meta Platforms is expanding the WhatsApp payment options available in India. It\u2019s a sign the social-media company is looking for ways to make more money","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ifintechworld.com\/?p=63801","og_locale":"en_US","og_type":"article","og_title":"Meta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp. | iFintechWorld","og_description":"Meta Platforms is expanding the WhatsApp payment options available in India. It\u2019s a sign the social-media company is looking for ways to make more money","og_url":"https:\/\/ifintechworld.com\/?p=63801","og_site_name":"iFintechWorld","article_published_time":"2023-09-21T05:59:59+00:00","article_modified_time":"2023-09-21T06:00:04+00:00","og_image":[{"width":1280,"height":640,"url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/09\/1695276001_social.jpeg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ifintechworld.com\/?p=63801#article","isPartOf":{"@id":"https:\/\/ifintechworld.com\/?p=63801"},"author":{"name":"News Room","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61"},"headline":"Meta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp.","datePublished":"2023-09-21T05:59:59+00:00","dateModified":"2023-09-21T06:00:04+00:00","mainEntityOfPage":{"@id":"https:\/\/ifintechworld.com\/?p=63801"},"wordCount":353,"commentCount":0,"publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"keywords":["Featured"],"articleSection":["Investing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ifintechworld.com\/?p=63801#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ifintechworld.com\/?p=63801","url":"https:\/\/ifintechworld.com\/?p=63801","name":"Meta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp. | iFintechWorld","isPartOf":{"@id":"https:\/\/ifintechworld.com\/#website"},"datePublished":"2023-09-21T05:59:59+00:00","dateModified":"2023-09-21T06:00:04+00:00","description":"Meta Platforms is expanding the WhatsApp payment options available in India. It\u2019s a sign the social-media company is looking for ways to make more money","breadcrumb":{"@id":"https:\/\/ifintechworld.com\/?p=63801#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ifintechworld.com\/?p=63801"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ifintechworld.com\/?p=63801#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ifintechworld.com\/"},{"@type":"ListItem","position":2,"name":"Meta Makes Payments Move in India. How It Hopes to Drive Profit from WhatsApp."}]},{"@type":"WebSite","@id":"https:\/\/ifintechworld.com\/#website","url":"https:\/\/ifintechworld.com\/","name":"Repay Down","description":"Latest Personal Finance News, Tips and Updates","publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ifintechworld.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ifintechworld.com\/#organization","name":"Repay Down","url":"https:\/\/ifintechworld.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","width":558,"height":90,"caption":"Repay Down"},"image":{"@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","caption":"News Room"},"sameAs":["https:\/\/ifintechworld.com"],"url":"https:\/\/ifintechworld.com\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/63801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63801"}],"version-history":[{"count":1,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/63801\/revisions"}],"predecessor-version":[{"id":63803,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/63801\/revisions\/63803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/media\/63802"}],"wp:attachment":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}