It\u2019s an iCatch 22.<\/p>\n
Is Apple\u2019s iPhone 15 so desirable to consumers that you\u2019re better spending your money on the device instead of the company\u2019s stock? Or is it such a minor upgrade on the previous version that you should hold onto your iPhone 13 or 14, and use your hard-earned cash to bet on the share price, which has proved those rare skeptics wrong time and again.<\/p>\n
The iPhone 15 has much in common with its predecessor, according to Tuesday\u2019s \u201cWonderlust\u201d event in Cupertino, Calif. It has a starting price of $799 just like the iPhone 14, but raised the price of the iPhone 15 Pro Max to $1,199, up $100 on the previous version. The iPhone 15 remains at 6.1 inches, while the iPhone 15 Plus will be 6.7 inches. The iPhone 15 Pro and Pro Max will also get three-dimensional \u201cspatial\u201d videos that can be viewed on Vision Pro headsets.<\/p>\n
\u201cGiven how they have historically performed and how iPhones are depreciating devices \u2014 two or three years from now you\u2019re probably better off with the stock,\u201d said Angelo Zino, technology and equity analyst at CFRA Research. \u201cWe have a buy recommendation on the stock; we think you\u2019re better off buying the stock than the actual device any day of the week.\u201d<\/p>\n
Investors welcomed the improved zoom function on the Pro \u2014 5X zoom vs. 3X zoom on the iPhone 14 \u2014 which should help it rival the specifications of Samsung Don\u2019t be surprised by the Pro Max price increase. \u201cHardware devices \u2014 whether we\u2019re talking about iPhones, PCs or iPads \u2014 typically go down in value over time,\u201d Zino told MarketWatch. \u201cTechnology in itself is intended to be deflationary in nature. The whole point of technology is to drive costs down and make things cheaper, but Apple is the one company in the world that is able to increase prices over time.\u201d\u00a0<\/p>\n That\u2019s good for investors, bad for customers. \u201cSmoothing out all the cycles, you\u2019re looking at an average selling price increase of 3.5% to 4% of iPhones,\u201d Zino said. \u201cYou can make the case that you\u2019re better off buying a device today, if you\u2019re willing to hold onto it for the next five to six years, but by then the iPhone may be 15% to 20% more expensive.\u201d<\/p>\n Apple\u2019s shares were down 2% Tuesday afternoon after the company concluded its annual marketing event. Apple\u2019s <\/p>\n \n \u201c<\/span>\u2018I\u2019m going to ride my current one until the wheels fall off. It\u2019s an iPhone 13. It\u2019s doing OK. It\u2019s seen better days.\u2019\u201d<\/span>\n <\/p>\n
\n 005930,
\n
\n smartphone cameras. Consumers are also happy with Apple\u2019s confirmation that the iPhone 15 will have a USB-C port instead of the Lightning port, due to a new rule established by the European Parliament, making it more compatible with cables that users already have in their homes.<\/p>\niPhone price and Apple stock\u00a0<\/strong><\/h2>\n
\n AAPL,
\n
\n is up 25% over the last year, while the Nasdaq Composite
\n COMP
\n increased more than 20% over the same period. But there are signs that demand may be slowing for the iPhone. More people appear to be holding onto their phones for three years or more \u2014 31% vs. 26% in 2019 \u2014 according to Consumer Intelligence Research Partners. <\/p>\n
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