{"id":59019,"date":"2023-09-09T17:57:00","date_gmt":"2023-09-09T21:57:00","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/13-cognitive-errors-you-may-be-making-when-thinking-about-money\/"},"modified":"2023-09-09T17:57:03","modified_gmt":"2023-09-09T21:57:03","slug":"13-cognitive-errors-you-may-be-making-when-thinking-about-money","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=59019","title":{"rendered":"13 Cognitive Errors You May Be Making When Thinking About Money"},"content":{"rendered":"<div>\n<p>People are not always rational agents. We all make mistakes \u2013 this is what makes us human. However, for the longest time, economic theory has made assumptions about behavior in financial markets based on human behavior being rational. Because of this gap between theory and reality, Behavioral Finance, which focuses on the influence of psychology in the decision-making process of investors, has become an integral part of financial planning. This discussion will touch on the 13 cognitive errors you may be making when it comes to your finances, how they can affect your investments, and how to avoid them.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">1. Illusion Of Control<\/h2>\n<p>With this bias, you believe you can control the outcome of an event you have no control over. World-diversified portfolios can offer diversification and potential return benefits to investors but maybe you believe you should only be investing in the United States because as a resident, you believe you have more control over how those companies do.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">2. Money Illusion<\/h2>\n<p>You would think that money holds the same value today as any time in the past or future. It fails to factor in inflation or returns. I see this a lot when people try to come up with a \u201cmagic number\u201d to live on in retirement, thinking that if their expenses are $100,000 today, getting an income of $100,000 per year in retirement in 20 years could support them.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">3. Hindsight Bias<\/h2>\n<p>You tend to remember times you were correct and discount your errors. This frequently happens with investors who try to time the market. You might say, \u201cI knew things were going bad in 2008 so luckily, I got out of the market,\u201d neglecting to mention the years you stayed in cash and missed out on significant gains.<\/p>\n<p><fbs-ad position=\"inread\" progressive=\"\" ad-id=\"article-0-inread\" aria-hidden=\"true\" role=\"presentation\"><\/fbs-ad><\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">4. Conservatism Bias<\/h2>\n<p>You form a rational view based off the information you have but fail to adjust that view or integrate it with new information as it becomes available. I see this a lot with real estate investors who continue to think that massive leverage will serve them well in a high interest rate environment after 10 years of lower rates.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">5. Confirmation Bias<\/h2>\n<p>You seek ways to validate your current beliefs, even if they are wrong. Example:<\/p>\n<ul>\n<li>Belief: Stocks are too risky and will always cause me to lose money.<\/li>\n<li>Confirmation of belief: You see a brief downturn amid many gains.<\/li>\n<\/ul>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">6. Representativeness<\/h2>\n<p>You draw on an experience like your current decision and assume they are about equivalent. I see this a lot when people are picturing their retirement situation and comparing what they will do to what their parents did, like, \u201cWell, Dad never retired so I think I\u2019ll continue to work until I croak.\u201d<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">7. Mental Accounting<\/h2>\n<p>You tend to reserve certain money for certain purposes. For example, you might feel like you can\u2019t pay rent because you don\u2019t want to dip into your vacation fund.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">8. Cognitive Dissonance<\/h2>\n<p>Your attitudes and your actions conflict so you change your attitude. I often see this in investors holding too much cash for their stated risk tolerance. When questioned about their investments being out of line with their risk profile, investors will tend to justify this with other rationales.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">9. Self-Attribution Bias<\/h2>\n<p>You would take credit for your successes and blame external sources for failures. This is particularly common in stock-picking. You may brag of one stock that skyrocketed, while ignoring another stock you picked that went down 90%.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">10. Anchoring And Adjustment<\/h2>\n<p>You would decide based off information that should have no impact on the outcome of your decision. It\u2019s predicted to be a particularly rainy year, so you purchase an investment property in Arizona.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">11. Outcome Bias<\/h2>\n<p>You make decisions based off the outcome of prior events without integrating in current information. You invest in the company of someone who sold their past company in 2019 and you think there\u2019s a good chance they can sell their new company in 2023.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">12. Framing Bias<\/h2>\n<p>How information is presented to you has a vast effect on how you process and respond to it. You may be more apt to act on information gently given to you by a friend at an intimate dinner party than the same information presented by an annoying but well-informed coworker at the office.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">13. Recency Bias<\/h2>\n<p>You assign highest importance to the most recent information you receive because you can remember it best. Last year, the market was negative, so you predict that there is a high chance of another downturn soon.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">How To Avoid These<\/h2>\n<p>It\u2019s clear that cognitive errors can lead to serious mistakes in personal financial planning. However, it can be difficult to overcome cognitive errors because most of them are mechanisms to make us feel better or to give some semblance of order to a confusing world. First, it\u2019s important to be aware of these biases and which ones you may be prone to. Second, consulting a financial professional or other rational sounding board about the decisions you would like to make about your financial life is a way to get an objective view and identify potential cognitive errors you may be making.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">Conclusion<\/h2>\n<p>Money is a topic that can be a source of a lot of fear and biases. Being aware of these influences on your financial decisions and taking steps to mitigate some of the potentially harmful effects can contribute to ultimate financial security.<\/p>\n<\/div>\n<div>\n<p>This informational and educational article does not offer or constitute, and should not be relied upon, as\u00a0financial\u00a0or investment advice. Your unique needs, goals and circumstances require the individualized attention of your own financial and other professionals whose advice and services will prevail over any information provided in this article.\u00a0Equitable Advisors, LLC and its associates and affiliates do not provide tax or legal advice or services. <\/p>\n<p>Cicely Jones (CA Insurance Lic. #:0K81625) offers securities through Equitable Advisors, LLC (NY, NY 212-314-4600), member FINRA, SIPC (Equitable Financial Advisors in MI &amp; TN) and offers annuity and insurance products through Equitable Network, LLC, which conducts business in California as Equitable Network Insurance Agency of California, LLC). Financial Professionals may transact business and\/or respond to inquiries only in state(s) in which they are properly qualified.\u00a0Any compensation that Ms. Jones may receive for the publication of this article is earned separate from, and entirely outside of her capacities with, Equitable Advisors, LLC and Equitable Network, LLC (Equitable Network Insurance Agency of California, LLC).\u00a0AGE-5917600.1(09\/23)(exp.09\/25)<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.forbes.com\/sites\/cicelyjones\/2023\/09\/09\/13-cognitive-errors-you-may-be-making-when-thinking-about-money\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People are not always rational agents. We all make mistakes \u2013 this is what makes us human. However, for the longest time, economic theory has made assumptions about behavior in financial markets based on human behavior being rational. Because of this gap between theory and reality, Behavioral Finance, which focuses on the influence of psychology [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-59019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 Cognitive Errors You May Be Making When Thinking About Money | iFintechWorld<\/title>\n<meta name=\"description\" content=\"People are not always rational agents. We all make mistakes \u2013 this is what makes us human. 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