{"id":56319,"date":"2023-09-03T02:07:17","date_gmt":"2023-09-03T06:07:17","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/want-to-buy-the-iphone-15-pro-be-prepared-to-pay-up-even-more-than-before\/"},"modified":"2023-09-03T02:07:20","modified_gmt":"2023-09-03T06:07:20","slug":"want-to-buy-the-iphone-15-pro-be-prepared-to-pay-up-even-more-than-before","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=56319","title":{"rendered":"Want to buy the iPhone 15 Pro? Be prepared to pay up \u2014 even more than before."},"content":{"rendered":"
\n

Apple Inc.\u2019s iPhone feature updates have been more incremental lately, and that\u2019s not expected to shift with this year\u2019s new models. <\/p>\n

But when Apple
\n AAPL,
\n +0.85%<\/bg-quote>
\n holds its iPhone launch event Sept. 12, one of the biggest changes could concern the price of its new models. After holding prices steady in recent years, Apple could boost the price of its new Pro-level iPhones by $100 to $200, according to Citi Research analyst Atif Malik. <\/p>\n

\n

Within Apple\u2019s current lineup, the iPhone 14 Pro starts at $999 and the iPhone 14 Pro Max begins at $1,099, though its most expensive configuration will set you back $1,599. <\/p>\n

The company didn\u2019t immediately respond to a MarketWatch request for comment about its plans for iPhone pricing.<\/p>\n

Read<\/strong>: The iPhone 15 could help Apple clinch a title it\u2019s never held before<\/p>\n

While consumers face budget pressures, Apple may be dealing with changing costs of its own. It\u2019s expected to replace the stainless-steel edges on its Pro-level iPhone 15 models with titanium, for example. <\/p>\n

\u201cThe edges themselves will be smoother, less fingerprint prone and not as shiny,\u201d Evercore ISI analyst Amit Daryanani wrote in a recent report. <\/p>\n

By itself, this change will not drive people to upgrade their phones. Other expected improvements to the iPhone 15 line include a faster chip for Pro models and the ability to charge more quickly using a USB-C connector, instead of Apple\u2019s proprietary Lightning cable. <\/p>\n

One thing working in Apple\u2019s favor, Citi\u2019s Malik wrote Tuesday, is that there is \u201cexpected to be a strong replacement cycle in [the] iPhone 12 installed base,\u201d which essentially refers to people who got the then-latest iPhone three years ago and intend to upgrade on that cadence. Malik also sees the prospect of \u201cadditional excitement around ~30% faster charging on upgraded USB-C.\u201d <\/p>\n

He said he continues to have a positive \u201ccatalyst watch\u201d on Apple shares headed into the event. Malik gave Apple\u2019s stock a buy rating with a $240 price target.<\/p>\n

Don\u2019t miss<\/strong>: Apple has a juicy $40 billion opportunity ahead of it<\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Inc.\u2019s iPhone feature updates have been more incremental lately, and that\u2019s not expected to shift with this year\u2019s new models. But when Apple AAPL, +0.85% holds its iPhone launch event Sept. 12, one of the biggest changes could concern the price of its new models. After holding prices steady in recent years, Apple could […]<\/p>\n","protected":false},"author":1,"featured_media":56320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-56319","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"\nWant to buy the iPhone 15 Pro? 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