{"id":55581,"date":"2023-09-01T03:42:55","date_gmt":"2023-09-01T07:42:55","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/shopify-is-offering-amazons-buy-with-prime-3-benefits-from-the-deal\/"},"modified":"2023-09-01T03:42:58","modified_gmt":"2023-09-01T07:42:58","slug":"shopify-is-offering-amazons-buy-with-prime-3-benefits-from-the-deal","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=55581","title":{"rendered":"Shopify Is Offering Amazon’s ‘Buy With Prime.’ 3 Benefits From the Deal."},"content":{"rendered":"
\n
<\/p>\n

<\/p>\n

<\/p>\n
<\/div>\n<\/figure><\/div>\n

\n Shopify
\n unveiled a deal that permits merchants on its platform to offer shoppers the choice to buy items using
\n Amazon
\n Prime perks. Analysts anticipate a boost in merchant usage, among other benefits for the tech firms involved.<\/p>\n

Shopify and Amazon.com both offer services and tools for online selling, in turn competing for market share. Under the new agreement announced Wednesday,
\n Amazon
\n (ticker: AMZN) will release an app in
\n Shopify\u2019s<\/span>
\n (SHOP) ecosystem allowing merchants to integrate \u2018Buy With Prime\u2019 option into a product\u2019s page. That will give customers the ability to use their Amazon wallets\u2014as well as access benefits such as fast delivery and returns offered through Amazon\u2019s fulfillment network. Shopify\u2019s payment system will ultimately process the transaction at checkout.<\/p>\n

\n

Previously, merchants could only add Buy with Prime on their page independently, but that partly violated Shopify\u2019s terms of service as it prevented the platform from collecting fees or seeing transaction data.<\/p>\n

The new deal offers Amazon an easier path to capture Shopify\u2019s gross merchandise volume, or GMV, which is expected to reach $230 billion in 2023, wrote Wedbush analyst Scott Devitt in a note Thursday. It also increases the value of Amazon\u2019s Prime membership by extending its benefits to more sites, he wrote.<\/p>\n

The analyst has an Outperform rating on both Amazon and Shopify stock, with price targets of $180 and $62, respectively. <\/p>\n

Shopify stock rose 6% to 63.60 in Thursday\u2019s premarket trading. Amazon stock was trading flat at $135.17.<\/p>\n

Oppenheimer\u2019s Ken Wong sees the potential for more merchants to use the option now that there is formal support, and that could convert more customers from browsing to actual product purchases. Wong has an Outperform rating on Shopify with a $80 price target. <\/p>\n

Shopify investors also no longer have to worry about Amazon\u2019s Buy With Prime taking a big chunk out of Shopify\u2019s payment revenue. With transactions processed via Amazon Wallet through Shopify Payments, \u201cwe expect full data access and at least some take rate [commission] participation,\u201d said Wong. <\/p>\n

To be sure, merchants might still have to deal with potentially substantial fees and providing Amazon with insight into their inventory trends.<\/p>\n

Write to Karishma Vanjani at\u00a0karishma.vanjani@dowjones.com<\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Shopify unveiled a deal that permits merchants on its platform to offer shoppers the choice to buy items using Amazon Prime perks. Analysts anticipate a boost in merchant usage, among other benefits for the tech firms involved. Shopify and Amazon.com both offer services and tools for online selling, in turn competing for market share. Under […]<\/p>\n","protected":false},"author":1,"featured_media":55582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-55581","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"\nShopify Is Offering Amazon's 'Buy With Prime.' 3 Benefits From the Deal. | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Shopify unveiled a deal that permits merchants on its platform to offer shoppers the choice to buy items using Amazon Prime perks. Analysts anticipate a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=55581\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify Is Offering Amazon's 'Buy With Prime.' 3 Benefits From the Deal. | iFintechWorld\" \/>\n<meta property=\"og:description\" content=\"Shopify unveiled a deal that permits merchants on its platform to offer shoppers the choice to buy items using Amazon Prime perks. Analysts anticipate a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ifintechworld.com\/?p=55581\" \/>\n<meta property=\"og:site_name\" content=\"iFintechWorld\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-01T07:42:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-01T07:42:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/09\/1693554176_social.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ifintechworld.com\/?p=55581#article\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=55581\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\"},\"headline\":\"Shopify Is Offering Amazon’s ‘Buy With Prime.’ 3 Benefits From the Deal.\",\"datePublished\":\"2023-09-01T07:42:55+00:00\",\"dateModified\":\"2023-09-01T07:42:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=55581\"},\"wordCount\":382,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"keywords\":[\"Featured\"],\"articleSection\":[\"Investing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ifintechworld.com\/?p=55581#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ifintechworld.com\/?p=55581\",\"url\":\"https:\/\/ifintechworld.com\/?p=55581\",\"name\":\"Shopify Is Offering Amazon's 'Buy With Prime.' 3 Benefits From the Deal. | iFintechWorld\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/#website\"},\"datePublished\":\"2023-09-01T07:42:55+00:00\",\"dateModified\":\"2023-09-01T07:42:58+00:00\",\"description\":\"Shopify unveiled a deal that permits merchants on its platform to offer shoppers the choice to buy items using Amazon Prime perks. Analysts anticipate a\",\"breadcrumb\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=55581#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ifintechworld.com\/?p=55581\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ifintechworld.com\/?p=55581#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ifintechworld.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopify Is Offering Amazon’s ‘Buy With Prime.’ 3 Benefits From the Deal.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ifintechworld.com\/#website\",\"url\":\"https:\/\/ifintechworld.com\/\",\"name\":\"Repay Down\",\"description\":\"Latest Personal Finance News, Tips and Updates\",\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ifintechworld.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ifintechworld.com\/#organization\",\"name\":\"Repay Down\",\"url\":\"https:\/\/ifintechworld.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"width\":558,\"height\":90,\"caption\":\"Repay Down\"},\"image\":{\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/ifintechworld.com\"],\"url\":\"https:\/\/ifintechworld.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopify Is Offering Amazon's 'Buy With Prime.' 3 Benefits From the Deal. | iFintechWorld","description":"Shopify unveiled a deal that permits merchants on its platform to offer shoppers the choice to buy items using Amazon Prime perks. Analysts anticipate a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ifintechworld.com\/?p=55581","og_locale":"en_US","og_type":"article","og_title":"Shopify Is Offering Amazon's 'Buy With Prime.' 3 Benefits From the Deal. | iFintechWorld","og_description":"Shopify unveiled a deal that permits merchants on its platform to offer shoppers the choice to buy items using Amazon Prime perks. Analysts anticipate a","og_url":"https:\/\/ifintechworld.com\/?p=55581","og_site_name":"iFintechWorld","article_published_time":"2023-09-01T07:42:55+00:00","article_modified_time":"2023-09-01T07:42:58+00:00","og_image":[{"width":1280,"height":640,"url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/09\/1693554176_social.jpeg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ifintechworld.com\/?p=55581#article","isPartOf":{"@id":"https:\/\/ifintechworld.com\/?p=55581"},"author":{"name":"News Room","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61"},"headline":"Shopify Is Offering Amazon’s ‘Buy With Prime.’ 3 Benefits From the Deal.","datePublished":"2023-09-01T07:42:55+00:00","dateModified":"2023-09-01T07:42:58+00:00","mainEntityOfPage":{"@id":"https:\/\/ifintechworld.com\/?p=55581"},"wordCount":382,"commentCount":0,"publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"keywords":["Featured"],"articleSection":["Investing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ifintechworld.com\/?p=55581#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ifintechworld.com\/?p=55581","url":"https:\/\/ifintechworld.com\/?p=55581","name":"Shopify Is Offering Amazon's 'Buy With Prime.' 3 Benefits From the Deal. | iFintechWorld","isPartOf":{"@id":"https:\/\/ifintechworld.com\/#website"},"datePublished":"2023-09-01T07:42:55+00:00","dateModified":"2023-09-01T07:42:58+00:00","description":"Shopify unveiled a deal that permits merchants on its platform to offer shoppers the choice to buy items using Amazon Prime perks. Analysts anticipate a","breadcrumb":{"@id":"https:\/\/ifintechworld.com\/?p=55581#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ifintechworld.com\/?p=55581"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ifintechworld.com\/?p=55581#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ifintechworld.com\/"},{"@type":"ListItem","position":2,"name":"Shopify Is Offering Amazon’s ‘Buy With Prime.’ 3 Benefits From the Deal."}]},{"@type":"WebSite","@id":"https:\/\/ifintechworld.com\/#website","url":"https:\/\/ifintechworld.com\/","name":"Repay Down","description":"Latest Personal Finance News, Tips and Updates","publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ifintechworld.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ifintechworld.com\/#organization","name":"Repay Down","url":"https:\/\/ifintechworld.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","width":558,"height":90,"caption":"Repay Down"},"image":{"@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","caption":"News Room"},"sameAs":["https:\/\/ifintechworld.com"],"url":"https:\/\/ifintechworld.com\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/55581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55581"}],"version-history":[{"count":1,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/55581\/revisions"}],"predecessor-version":[{"id":55583,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/55581\/revisions\/55583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/media\/55582"}],"wp:attachment":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}