{"id":54109,"date":"2023-08-28T18:53:23","date_gmt":"2023-08-28T22:53:23","guid":{"rendered":"https:\/\/ifintechworld.com\/uncategorized\/brazils-natura-mulls-sale-of-the-body-shop\/"},"modified":"2023-08-28T18:53:26","modified_gmt":"2023-08-28T22:53:26","slug":"brazils-natura-mulls-sale-of-the-body-shop","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=54109","title":{"rendered":"Brazil’s Natura mulls sale of The Body Shop"},"content":{"rendered":"
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\u00a9 Reuters. FILE PHOTO: The logo of British cosmetics and skin care company The Body Shop is seen outside a store in Vienna, Austria, June 4, 2016. REUTERS\/Leonhard Foeger<\/span>
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SAO PAULO (Reuters) -Brazilian cosmetics maker Natura &Co on Monday said its board of directors had authorized the company to search for “strategic alternatives” for its subsidiary The Body Shop, including a potential sale of the business.<\/p>\n

The move comes after the Brazilian company in April agreed to sell its luxury brand Aesop to French cosmetics group L’Oreal at an enterprise value of $2.53 billion.<\/p>\n

A sale of The Body Shop – valued at some 2.5 billion reais ($511 million) – is the most likely outcome, analysts at J.P. Morgan wrote, due to the Aesop divestment and the company’s high focus on Latin America.<\/p>\n

Shares in the company shot up more than 5% at one point in mid-morning trading as the market welcomed the news, which the J.P. Morgan analysts added was likely to happen “as it could trigger extraordinary dividends.”<\/p>\n

Natura opted to sell Aesop as part of a broader organizational shakeup that saw former chief executive and executive chairman Roberto Marques step down in June last year, handing over the reins to Fabio Barbosa.<\/p>\n

Natura rapidly grew through high-profile acquisitions in previous years, including the purchase of The Body Shop from L’Oreal in 2017. However, it has struggled with profitability since, posting six consecutive quarters of losses.<\/p>\n

Now, the company has been looking for “discipline” and deleveraging in a bid to bring back profitability.<\/p>\n

In a call with analysts earlier this month, executives said The Body Shop had weighed on the company’s bottom line as consumer behavior changed coming out of the COVID-19 pandemic.<\/p>\n

“We do think a potential sale of The Body Shop would be positive for Natura &Co,” analysts at Itau BBA wrote, because it could improve Natura’s bottom line in the years ahead.<\/p>\n

($1 = 4.8916 reais)<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a9 Reuters. FILE PHOTO: The logo of British cosmetics and skin care company The Body Shop is seen outside a store in Vienna, Austria, June 4, 2016. REUTERS\/Leonhard Foeger SAO PAULO (Reuters) -Brazilian cosmetics maker Natura &Co on Monday said its board of directors had authorized the company to search for “strategic alternatives” for its […]<\/p>\n","protected":false},"author":1,"featured_media":3353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1],"tags":[83],"class_list":["post-54109","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-uncategorized","tag-featured","post_format-post-format-video"],"yoast_head":"\nBrazil's Natura mulls sale of The Body Shop | iFintechWorld<\/title>\n<meta name=\"description\" content=\"\u00a9 Reuters. 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