{"id":53578,"date":"2023-08-27T10:11:23","date_gmt":"2023-08-27T14:11:23","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/song-of-the-summer-ella-baila-sola-isnt-in-english-and-many-other-billboard-hot-100-singles-arent-either\/"},"modified":"2023-08-27T10:11:26","modified_gmt":"2023-08-27T14:11:26","slug":"song-of-the-summer-ella-baila-sola-isnt-in-english-and-many-other-billboard-hot-100-singles-arent-either","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=53578","title":{"rendered":"Song of the summer \u2018Ella Baila Sola\u2019 isn\u2019t in English \u2014 and many other Billboard Hot 100 singles aren\u2019t either"},"content":{"rendered":"

It\u2019s a catchy pop tune powered by a killer brass solo. So catchy, in fact, that it\u2019s been dubbed\u00a0the song of this summer after being streamed some 367 million times on Spotify.<\/p>\n

But listeners who only understand English may not follow the song\u2019s storyline, which is about two young men admiring a beautiful woman dancing alone at a party. After all, \u201cElla Baila Sola,\u201d or \u201cshe dances alone,\u201d the hit collaboration from Mexican artist Peso Pluma and the Mexican-American group Eslabon Armado, is entirely in Spanish.\u00a0<\/p>\n

\n

These days, it has become increasingly common for non-English songs \u2014 mainly from Spanish-speaking artists, but also from Korean-speaking K-pop stars \u2014 to crack the pop charts. A recent analysis by Billboard, the music-industry trade publication, found that 2023 has already seen six non-English songs make the top 10 of the Billboard Hot 100 U.S.-based chart, setting an annual record. And we still have a few months left in the year.<\/p>\n

\u201cIt\u2019s really unprecedented,\u201d said Xander Zellner, Billboard\u2019s senior charts and data analyst.<\/p>\n

Those six top-10 hits include not only \u201cElla Baila Sola\u201d (which reached the No. 4 spot), but also Spanish songs from Bizzarap & Shakira (\u201cBzrp Music Sessions, Vol. 53\u201d), Karol G & Shakira (\u201cTQG\u201d), Grupo Frontera X Bad Bunny (\u201cUn x100to\u201d) and Bad Bunny as a solo artist (\u201cWhere She Goes\u201d).<\/p>\n

For Bad Bunny, cracking the top 10 is old news, of course. He\u2019s done it nine times with Spanish songs that have caught the ears of plenty of non-Spanish-speaking Americans.\u00a0<\/p>\n

\u201cThey all love Bad Bunny and they don\u2019t understand a word,\u201d said Bruno Del Granado, who heads the Latin music touring division for Creative Artists Agency (CAA), a leading entertainment company.<\/p>\n

Then there\u2019s the one Korean top-10 tune on the 2023 list \u2014 Jimin\u2019s \u201cLike Crazy\u201d \u2014 which also happens to be the rare non-English song to make it to No. 1. Jimin isn\u2019t a stranger to the hit circle in his other musical life, as a member of the dominant K-pop group BTS, which has had five top-10 hits.<\/p>\n

The trend of non-English chart toppers in the U.S. has been some years in the making. Music-industry experts point to a few major moments that have led to the current wave, including the arrival of Korean rapper Psy, whose breakthrough 2012 hit \u201cGangnam Style\u201d climbed to No. 2, and the runaway success \u2014 16 weeks at No. 1 \u2014 of the 2017 Spanish hit \u201cDespacito\u201d from Luis Fonsi and Daddy Yankee, with Justin Bieber.\u00a0<\/p>\n

<\/p>\n

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<\/p>\n
<\/div>\n<\/figure><\/div>\n

Not that there haven\u2019t been examples of non-English songs breaking through in the past \u2014 think of the Italian hit \u201cVolare\u201d in 1958, or the Japanese chart topper \u201cSukiyaki\u201d in 1963. And let\u2019s not forget the sensation that was \u201cMacarena,\u201d which spent 14 weeks at No. 1 in 1996.<\/p>\n

But industry experts say those older songs were often of an oddball nature, as in novelty songs that became all the more novel because<\/em> they weren\u2019t in English. By contrast, the non-English hits of the current era are songs that translate, if you will, as ones of genuine global appeal.\u00a0<\/p>\n

<\/p>\n

<\/p>\n

\n

\n \u201c<\/span>\u2018They all love Bad Bunny and they don\u2019t understand a word.\u2019\u201d<\/span>\n <\/p>\n


\n \u2014 Bruno Del Granado, head of the Latin music touring division for Creative Artists Agency (CAA)<\/span>
\n <\/small><\/p><\/div>\n<\/p><\/div>\n

So what\u2019s behind this shift? Lots of factors, experts say \u2014 but one that inevitably tops the list is the fact we\u2019ve fully entered the era of streaming, TikTok and YouTube
\n GOOG,
\n +0.21%<\/bg-quote>,<\/span>
\n which means the old-school channels of distributing music, such as radio and record stores, hold little to no sway. Those traditional channels served as gatekeepers of sorts, meaning they decided what music made its way to the broader public.\u00a0<\/p>\n

By contrast, listeners these days find music on their own via Spotify
\n SPOT,
\n +1.08%<\/bg-quote>,<\/span>
\n TikTok or other sources.\u00a0<\/p>\n

\u201cThese [non-English] records are being heard in nontraditional ways in massive numbers,\u201d said Holly Gleason, a Nashville-based veteran music journalist and editor of the forthcoming \u201cPrine on Prine,\u201d a book about the singer-songwriter John Prine.\u00a0<\/p>\n

Of course, the audience for these non-English songs encompasses plenty of U.S. listeners who speak the language of the lyrics, Gleason and others note. <\/p>\n

That\u2019s especially true of Spanish songs, given the growing Latino population in this country: In 2000, Latinos accounted for 13% of the U.S. population; by 2021, that share had increased to 19%, or 62.5 million people. By 2060, it\u2019s expected to increase to 28%, or 111.2 million people.<\/p>\n

But even listeners who don\u2019t speak a word of Spanish \u2014 or Korean, for that matter \u2014 can still relate to the music. Experts say that\u2019s the nature of music itself: A good tune can go a long way in getting one\u2019s attention. And Del Granado makes the point that the production quality of recordings from outside the U.S. has vastly improved over the past few decades. In a previous era, the songs often came off as cheesy, but now they sound cutting-edge, he says.<\/p>\n

That\u2019s especially the case when it comes to K-pop and the all-male groups, including BTS, that helped the genre become a global sensation, Del Granado adds.<\/p>\n

\u201cThey took the American model of the boy band to the nth degree,\u201d he said.\u00a0<\/p>\n

If there\u2019s a twist to this wave of non-English songs catching on in the U.S., it\u2019s that they may be inspiring some people to learn another language in order to understand the lyrics and gain broader insight into the culture and people behind the songs they like. At least that\u2019s what executives at Duolingo, the language-learning app, have discovered.<\/p>\n

The company tracks why users come to its platform, be it for school, business or something else. And it has found that the \u201cother\u201d category is a growing one, especially for those learning Korean. Duolingo dug deeper and discovered that many of those learners were K-pop fans \u2014 and\u00a0specifically BTS fans.\u00a0<\/p>\n

Cindy Blanco, Duolingo\u2019s manager of learning content, says it all makes sense: At some point, it helps to know the meaning of the songs without having to look up whatever translations you can find. Otherwise, \u201cit feels frustrating,\u201d she said.<\/p>\n<\/p><\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s a catchy pop tune powered by a killer brass solo. So catchy, in fact, that it\u2019s been dubbed\u00a0the song of this summer after being streamed some 367 million times on Spotify. But listeners who only understand English may not follow the song\u2019s storyline, which is about two young men admiring a beautiful woman dancing […]<\/p>\n","protected":false},"author":1,"featured_media":53579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-53578","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"\nSong of the summer \u2018Ella Baila Sola\u2019 isn\u2019t in English \u2014 and many other Billboard Hot 100 singles aren\u2019t either | iFintechWorld<\/title>\n<meta name=\"description\" content=\"It\u2019s a catchy pop tune powered by a killer brass solo. 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