{"id":50506,"date":"2023-08-19T12:43:34","date_gmt":"2023-08-19T16:43:34","guid":{"rendered":"https:\/\/ifintechworld.com\/news\/shopify-soaring-profits-with-a-2-pronged-approach-nyseshop\/"},"modified":"2023-08-19T12:43:38","modified_gmt":"2023-08-19T16:43:38","slug":"shopify-soaring-profits-with-a-2-pronged-approach-nyseshop","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=50506","title":{"rendered":"Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP)"},"content":{"rendered":"<div data-test-id=\"content-container\">\n<p><figure class=\"getty-figure\" data-type=\"getty-image\"><picture>  <\/picture><figcaption> <\/figcaption><\/figure>\n<\/p>\n<h2><strong>The Shopify Investment Thesis Appears Bright, Thanks To The Two Pronged Approach<\/strong><\/h2>\n<p>We previously covered Shopify (<span class=\"ticker-hover-wrapper\">NYSE:SHOP<\/span>) in May 2023, discussing the management&#8217;s decision to shed its logistics segment.<\/p>\n<p>We believed that this was a<span class=\"paywall-full-content invisible\"> prudent strategy indeed, since it allowed the company to better focus on its higher-margin SaaS offerings, while accelerating its market share in the headless commerce solution market globally.<\/span><\/p>\n<p class=\"paywall-full-content invisible\">Combined with the guidance of Free Cash Flow [FCF] profitability for every quarter of 2023, thanks to the improved monetization rate, it was unsurprising that the SHOP stock had also took off then.<\/p>\n<p class=\"paywall-full-content invisible\">For now, SHOP has met expectations with another quarter of positive earnings in FQ2&#8217;23, with adj operating income of $146M (+570.9% QoQ\/ +447.6% YoY) and FCF generation of $97M (+12.7% QoQ\/ +211.4% YoY). This is despite the moderate revenue growth to $1.69B (+12.6% QoQ\/ +31% YoY).<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">We believe that this promising development is attributed to two key strategies.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">One, SHOP has raised its subscription prices by +34% from April 2023 onwards, triggering the gross margin expansion of the highly profitable Subscription Solution segment to 80.8% (+2.1 points QoQ\/ +4.1 YoY) in the latest quarter.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Two, the shedding of logistics segment has been the right call after all, since the management has already guided up to 3 points improvement in its overall gross margins from the next quarter onwards. This is compared to the 49.3% (+1.8 points QoQ\/ -1.4 YoY) reported in FQ2&#8217;23.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">The improved profitability is unsurprising indeed, since the Shopify Fulfillment Network and Deliverr have been previously dilutive to its Merchant Solutions gross margins.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">For example, SHOP reported Merchant Solutions gross margins of 38% (+0.8 points QoQ\/ -2.3 YoY) in the latest quarter, down from its FY2021 levels of 42.9% (+2.1 points YoY) prior to the acquisition of Deliverr.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">With FQ3&#8217;23 expected to fully benefit from both the hiked prices and the logistics divestiture, it is unsurprising that market analysts have priced in the acceleration of SHOP&#8217;s profitability by FY2023, compared to the previous projection of FY2025.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>SHOP&#8217;s Projected Profitability<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">\n<figure class=\"regular-img-figure paywall-full-content invisible\" contenteditable=\"false\"><picture> <span><img decoding=\"async\" src=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/08\/54998043-1692272566626626.png\" alt=\"SHOP's Projected Profitability\" contenteditable=\"false\" loading=\"lazy\"><\/span> <\/picture><figcaption>\n<p class=\"item-caption\"><span>TIKR Terminal<\/span><\/p>\n<\/figcaption><\/figure>\n<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">The projected improvement is drastic indeed, with market analysts expecting adj FY2023 EPS of $0.52 (+1,205.9% YoY) and FCF generation of $611.39M (+427.9% YoY). The expanded profitability will further boost its healthy balance sheet, with net cash of $3.87B (-2% QoQ\/ -35.9% YoY) in the latest quarter.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">In addition, despite the elevated interest rate environment, there are early signs of market sentiment recovery, with Amazon (AMZN), the global e-commerce giant reporting smashing FQ2&#8217;23 performance with revenues of $134.38B (+5.5% QoQ\/ +10.8% YoY).<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">The same has been reported by PayPal (PYPL), with the fintech recording nearly +6.5% MoM growth for branded checkout volume in June 2023 and another +8% MoM in July 2023, as &#8220;the highest monthly growth rate since the end of the pandemic.&#8221;<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">These developments corroborates with SHOP&#8217;s expanding Gross Merchandise Volume [GMV] of $55B (+10.8% QoQ\/ +17.5% YoY) and Gross Payment Volume of $31.7B (+15.2% QoQ\/ +27.3% YoY) in FQ2&#8217;23.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Its Monthly Recurring Revenue has also expanded to $139M (+19.8% QoQ\/ +29.6% YoY), with Plus merchants contributing $41M (+5.1% QoQ\/ +21.6% YoY).<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">With the July 2023 CPI appearing to be moderating at +3.2% YoY, compared to +8.5% a year ago, we believe consumer spending may return to its steady growth state as the inflation trend moves in the right direction.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>SHOP&#8217;s Market Share in the US eCommerce Usage Distribution<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">\n<figure class=\"regular-img-figure paywall-full-content invisible\" contenteditable=\"false\"><span><img decoding=\"async\" src=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/08\/54998043-1691917724020482.png\" alt=\"SHOP's Market Share in the US eCommerce Usage Distribution\" width=\"640\" height=\"261\" contenteditable=\"false\" data-width=\"640\" data-height=\"261\" loading=\"lazy\"><\/span><figcaption>\n<p class=\"item-caption\"><span>Built With<\/span><\/p>\n<\/figcaption><\/figure>\n<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">With the Fed expected to pivot in the near term, SHOP&#8217;s prospects appear to be very bright indeed. This is significantly aided by its growing market share in the US eCommerce Usage Distribution to 28.22% by August 07, 2023 (+7.24 points from February 2023).<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">In the long-term, SHOP&#8217;s entry into the advertising market is not overly speculative as well, with the recent introduction of Audiences, as &#8220;a tool that helps (sellers) to find new customers by generating an audience list for advertising platforms.&#8221;<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">With the platform only generating improved conversion rate and GMV for now, we believe its monetization of Audiences (amongst other advertising tools) is only a matter of time, as similarly witnessed with AMZN&#8217;s Amazon Ads offerings and Sponsored Display.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">It is important to note that AMZN has had great success in the segment, with accelerating advertising revenues to an annualized sum of $42.72B (+12.4% QoQ\/+22% YoY) by the latest quarter. This is on top of the growing global digital ad market share to 12.4% in 2023 (+0.7 points YoY), thanks to its multi-channel offerings.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Therefore, with the management already laser focused on growth and profitability, while tapping into multiple AI opportunities, we believe the SHOP still has a long runway ahead of it.<\/p>\n<h2 class=\"paywall-full-content invisible no-summary-bullets\"> <strong>So, Is SHOP Stock A Buy<\/strong><strong>, Sell, or Hold?<\/strong> <\/h2>\n<h2 class=\"paywall-full-content invisible no-summary-bullets\"> <\/h2>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>SHOP 1Y EV\/Revenue Valuations <\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">\n<figure class=\"regular-img-figure paywall-full-content invisible\" contenteditable=\"false\"><span><img decoding=\"async\" src=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/08\/54998043-1692194049216283.png\" alt=\"SHOP 1Y EV\/Revenue Valuations \" width=\"640\" height=\"252\" contenteditable=\"true\" data-width=\"640\" data-height=\"252\" loading=\"lazy\"><\/span><figcaption>\n<p class=\"item-caption\"><span>S&amp;P Capital IQ<\/span><\/p>\n<\/figcaption><\/figure>\n<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Then again, these promising developments have also over inflated SHOP&#8217;s valuations to NTM EV\/ Revenues of 8.95x, compared to its 1Y mean of 8.00x, its e-commerce peers&#8217; median of 0.91x, and IT service peers&#8217; median of 3.07x.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong> SHOP 3M EV\/ EBIT Valuations<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">\n<figure class=\"regular-img-figure paywall-full-content invisible\" contenteditable=\"false\"><span><img decoding=\"async\" src=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/08\/54998043-16921940724683912.png\" alt=\"SHOP 3M EV\/ EBIT Valuations\" width=\"640\" height=\"271\" contenteditable=\"true\" data-width=\"640\" data-height=\"271\" loading=\"lazy\"><\/span><figcaption>\n<p class=\"item-caption\"><span>S&amp;P Capital IQ<\/span><\/p>\n<\/figcaption><\/figure>\n<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">The same is also observed with SHOP&#8217;s NTM EV\/ EBIT of 83.00x, compared to its e-commerce peers&#8217; median of 8.87x and IT service peers&#8217; median of 18.90x.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\"><strong>SHOP 5Y Stock Price<\/strong><\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">\n<figure class=\"regular-img-figure paywall-full-content invisible\" contenteditable=\"false\"><span><img decoding=\"async\" src=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/08\/54998043-16921938910768707.png\" alt=\"SHOP 5Y Stock Price\" width=\"640\" height=\"375\" contenteditable=\"true\" data-width=\"640\" data-height=\"375\" loading=\"lazy\"><\/span><figcaption>\n<p class=\"item-caption\"><span>Trading View<\/span><\/p>\n<\/figcaption><\/figure>\n<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">Therefore, while SHOP&#8217;s recent pullback may seem attractive, thanks to its accelerated profitability and high growth cadence, we are not convinced by the lofty valuations yet.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">While the stock may be a great addition to most portfolios, investors may want to wait for a further retracement to our previous buy recommendation of low $40s in March 2023 for an improved margin of safety.<\/p>\n<p class=\"paywall-full-content invisible no-summary-bullets\">We prefer to rate the SHOP stock as a Hold here. There is no need to rush.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/seekingalpha.com\/article\/4629222-shopify-soaring-profits-with-a-two-pronged-approach?source=feed_all_articles\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Shopify Investment Thesis Appears Bright, Thanks To The Two Pronged Approach We previously covered Shopify (NYSE:SHOP) in May 2023, discussing the management&#8217;s decision to shed its logistics segment. We believed that this was a prudent strategy indeed, since it allowed the company to better focus on its higher-margin SaaS offerings, while accelerating its market [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[236],"tags":[83],"class_list":["post-50506","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-news","tag-featured","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP) | iFintechWorld<\/title>\n<meta name=\"description\" content=\"The Shopify Investment Thesis Appears Bright, Thanks To The Two Pronged Approach We previously covered Shopify (NYSE:SHOP) in May 2023, discussing the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=50506\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP) | iFintechWorld\" \/>\n<meta property=\"og:description\" content=\"The Shopify Investment Thesis Appears Bright, Thanks To The Two Pronged Approach We previously covered Shopify (NYSE:SHOP) in May 2023, discussing the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ifintechworld.com\/?p=50506\" \/>\n<meta property=\"og:site_name\" content=\"iFintechWorld\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-19T16:43:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-19T16:43:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/08\/1692463416_image_174508016.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1165\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ifintechworld.com\/?p=50506#article\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=50506\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\"},\"headline\":\"Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP)\",\"datePublished\":\"2023-08-19T16:43:34+00:00\",\"dateModified\":\"2023-08-19T16:43:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=50506\"},\"wordCount\":923,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"keywords\":[\"Featured\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ifintechworld.com\/?p=50506#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ifintechworld.com\/?p=50506\",\"url\":\"https:\/\/ifintechworld.com\/?p=50506\",\"name\":\"Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP) | iFintechWorld\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/#website\"},\"datePublished\":\"2023-08-19T16:43:34+00:00\",\"dateModified\":\"2023-08-19T16:43:38+00:00\",\"description\":\"The Shopify Investment Thesis Appears Bright, Thanks To The Two Pronged Approach We previously covered Shopify (NYSE:SHOP) in May 2023, discussing the\",\"breadcrumb\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=50506#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ifintechworld.com\/?p=50506\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ifintechworld.com\/?p=50506#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ifintechworld.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ifintechworld.com\/#website\",\"url\":\"https:\/\/ifintechworld.com\/\",\"name\":\"Repay Down\",\"description\":\"Latest Personal Finance News, Tips and Updates\",\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ifintechworld.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ifintechworld.com\/#organization\",\"name\":\"Repay Down\",\"url\":\"https:\/\/ifintechworld.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"width\":558,\"height\":90,\"caption\":\"Repay Down\"},\"image\":{\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/ifintechworld.com\"],\"url\":\"https:\/\/ifintechworld.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP) | iFintechWorld","description":"The Shopify Investment Thesis Appears Bright, Thanks To The Two Pronged Approach We previously covered Shopify (NYSE:SHOP) in May 2023, discussing the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ifintechworld.com\/?p=50506","og_locale":"en_US","og_type":"article","og_title":"Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP) | iFintechWorld","og_description":"The Shopify Investment Thesis Appears Bright, Thanks To The Two Pronged Approach We previously covered Shopify (NYSE:SHOP) in May 2023, discussing the","og_url":"https:\/\/ifintechworld.com\/?p=50506","og_site_name":"iFintechWorld","article_published_time":"2023-08-19T16:43:34+00:00","article_modified_time":"2023-08-19T16:43:38+00:00","og_image":[{"width":1536,"height":1165,"url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/08\/1692463416_image_174508016.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ifintechworld.com\/?p=50506#article","isPartOf":{"@id":"https:\/\/ifintechworld.com\/?p=50506"},"author":{"name":"News Room","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61"},"headline":"Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP)","datePublished":"2023-08-19T16:43:34+00:00","dateModified":"2023-08-19T16:43:38+00:00","mainEntityOfPage":{"@id":"https:\/\/ifintechworld.com\/?p=50506"},"wordCount":923,"commentCount":0,"publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"keywords":["Featured"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ifintechworld.com\/?p=50506#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ifintechworld.com\/?p=50506","url":"https:\/\/ifintechworld.com\/?p=50506","name":"Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP) | iFintechWorld","isPartOf":{"@id":"https:\/\/ifintechworld.com\/#website"},"datePublished":"2023-08-19T16:43:34+00:00","dateModified":"2023-08-19T16:43:38+00:00","description":"The Shopify Investment Thesis Appears Bright, Thanks To The Two Pronged Approach We previously covered Shopify (NYSE:SHOP) in May 2023, discussing the","breadcrumb":{"@id":"https:\/\/ifintechworld.com\/?p=50506#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ifintechworld.com\/?p=50506"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ifintechworld.com\/?p=50506#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ifintechworld.com\/"},{"@type":"ListItem","position":2,"name":"Shopify: Soaring Profits With A 2-Pronged Approach (NYSE:SHOP)"}]},{"@type":"WebSite","@id":"https:\/\/ifintechworld.com\/#website","url":"https:\/\/ifintechworld.com\/","name":"Repay Down","description":"Latest Personal Finance News, Tips and Updates","publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ifintechworld.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ifintechworld.com\/#organization","name":"Repay Down","url":"https:\/\/ifintechworld.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","width":558,"height":90,"caption":"Repay Down"},"image":{"@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","caption":"News Room"},"sameAs":["https:\/\/ifintechworld.com"],"url":"https:\/\/ifintechworld.com\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/50506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50506"}],"version-history":[{"count":1,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/50506\/revisions"}],"predecessor-version":[{"id":50508,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/50506\/revisions\/50508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/media\/50507"}],"wp:attachment":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}