{"id":46745,"date":"2023-08-10T09:11:42","date_gmt":"2023-08-10T13:11:42","guid":{"rendered":"https:\/\/ifintechworld.com\/markets\/espn-penn-entertainment-deal-is-disneys-first-move-into-sports-betting\/"},"modified":"2023-08-10T09:11:44","modified_gmt":"2023-08-10T13:11:44","slug":"espn-penn-entertainment-deal-is-disneys-first-move-into-sports-betting","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=46745","title":{"rendered":"ESPN Penn Entertainment Deal Is Disney\u2019s First Move Into Sports Betting"},"content":{"rendered":"<div>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">Key Takeaways<\/h2>\n<ul>\n<li>ESPN and Penn Entertainment have entered into a multi-year sports betting deal<\/li>\n<li>The move comes as Disney weighs up ESPN\u2019s shift to direct-to-consumer content<\/li>\n<li>Penn shares shot up as high as 20%, but Disney\u2019s mixed earnings beat swayed the stock on the downside<\/li>\n<\/ul>\n<p>Sports channel ESPN and betting company Penn Entertainment have announced a multi-year, multi-billion dollar deal to tap into the rapidly growing sector. It\u2019s a nut other media companies have struggled to crack, but with Disney\u2019s hulk behind it, the deal could represent a new revenue stream for the Magic Kingdom.<\/p>\n<p>With the ESPN and Penn Entertainment deal, Disney is officially entering the world of sports betting. The move has raised a few eyebrows at what Disney has planned long-term, especially after a mixed earnings beat, but it was great news for Penn stock. We\u2019ve got the details and what the stock market reaction was below.<\/p>\n<p><em>Disney shares are down, but many think the House of Mouse is set to make a comeback and the stock is cheap. You can unlock similar bargain stocks with Q.ai\u2019s <\/em><em data-ga-track=\"ExternalLink:https:\/\/learn.tryq.ai\/blog\/value-vault-kit?utm_campaign=Forbes&amp;utm_medium=article&amp;utm_source=Forbes\">Value Vault Kit<\/em><em>, which helps you maximize your portfolio\u2019s potential across a diversified basket of stocks.<\/em><\/p>\n<p><fbs-ad position=\"inread\" progressive=\"\" ad-id=\"article-0-inread\" aria-hidden=\"true\" role=\"presentation\"><\/fbs-ad><\/p>\n<p><em>This Kit serves up businesses with sound financial metrics and bargain valuations, making getting in on low-priced stocks easier. It\u2019s all handled by an AI that sifts through data, foresees opportunities, and optimizes the Kit&#8217;s holdings to maintain your investment edge.<\/em><\/p>\n<p><em data-ga-track=\"ExternalLink:https:\/\/refer.tryq.ai\/ibdzrkcR7Bb\">Download Q.ai today<\/em><em> for access to AI-powered investment strategies.<\/em><\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">What\u2019s the ESPN Penn deal?<\/h2>\n<p>ESPN has agreed for betting company Penn Entertainment to use its brand for its online betting business in a ten-year agreement worth $2 billion. Penn Entertainment confirmed it would be rebranding its Barstool Sportsbook app as ESPN Bet, with Penn paying $1.5 billion over the decade for the rights; ESPN will also get about $500 million in warrants to buy shares in Penn.<\/p>\n<p>Penn, which has struggled to find its way in the U.S. sports betting space, predicts the agreement will generate between $500 million to $1 billion of annual long-term earnings.<\/p>\n<p>The newly rebranded ESPN Bet app will be promoted on the broadcaster\u2019s streaming services and will have access to the full breadth of ESPN talent. While ESPN had some existing ties with sports betting companies Caesars and DraftKings, both agreements are anticipated to be phased out in favor of the Penn deal.<\/p>\n<p>The chairman of ESPN, Jimmy Pitaro, said of the deal, &#8220;Our primary focus is always to serve sports fans and we know they want both betting content and the ability to place bets with less friction from within our products\u201d.<\/p>\n<p>At the same time, Penn has also sold its subsidiary Barstool Sports back to its founder, David Portnoy, in exchange for half of the proceeds if he chooses to sell the brand again. Penn originally bought Barstool Sports for $550 million, and the company is believed to have been sold back for $600 million.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">Disney\u2019s mixed earnings beat<\/h2>\n<p>The ESPN and Penn deal accompanied Disney\u2019s lukewarm earnings report. Revenue for the fiscal third quarter was $22.3 billion, up 4% from a year ago but missed Wall Street\u2019s forecasts of $22.5 billion. On the upside, earnings per share were at $1.03, beating consensus estimates of 97 cents per share.<\/p>\n<p>With disappointing performances for big movies and shows, Disney\u2019s Media and Entertainment Distribution division made $14 billion for the quarter, declining 1% from a year ago and missing estimates of $14.3 billion.<\/p>\n<p>However, the Disneyworld business is booming. The Parks, Experiences and Products segment brought in $8.3 billion, which beat the forecasted figure of $8.1 billion and is a 13% increase from last year.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">ESPN\u2019s future at Disney<\/h2>\n<p>ESPN, owned by media titan Disney, has valuable brand capital that any betting company would kill to get their hands on &#8211; but at the same time, it\u2019s at odds with Disney\u2019s family-friendly face. If Disney can bring ESPN into the direct-to-consumer fold, it could significantly help the company\u2019s pivot to streaming.<\/p>\n<p>There was specific mention of ESPN on the earnings call, where Disney CEO Bob Iger said it was \u201cnot a matter of if but when\u201d the sports entertainment brand offered a direct-to-consumer streaming service. Iger also commented that total domestic sports advertising revenue has risen 10% since last year.<\/p>\n<p>Looking at Disney\u2019s existing direct-to-consumer business, such as Disney+, the segment posted $5.5 billion in revenue, a 9% increase from last year. It fell slightly short of the predicted $5.7 billion investors expected, but a near double-digit growth isn\u2019t to be sniffed at. It\u2019s also a stark contrast to the linear networks revenue, which declined 7% to $6.7 billion.<\/p>\n<p>As for new subscribers, Disney+ ended the quarter with 105.7 million subscribers, a 1% growth from last year\u2019s same quarter and a slight increase from the previous quarter\u2019s figure of 104.9 million.<\/p>\n<p>Disney has apparently \u201creceived notable interest from many entities\u201d in a bid to bring on a strategic partner for ESPN and also wants to increase the amount of content the brand offers to make the transition to a full streaming service. The Penn Entertainment deal clearly helps with that aspect, especially considering the gambling sector generated $7.5 billion last year.<\/p>\n<p>With this much investment going into the sports brand, it\u2019s unlikely that Disney would sell ESPN now &#8211; but never say never.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">How did Wall Street like the news?<\/h2>\n<p>The news was a boon for Penn Entertainment\u2019s share price, which soared nearly 20% at the announcement. It settled to close Wednesday\u2019s trading nearly 10% up.<\/p>\n<p>On the other hand, Disney suffered due to the mixed earnings beat and the stock finished the day 0.7% lower. The stock has seen a 1.3% uplift in premarket trading due to a crackdown on password sharing anticipated by the House of Mouse.<\/p>\n<p>Other rival sports betting companies weren\u2019t so lucky. DraftKings, which won\u2019t have a tie-in with ESPN moving forward, closed 10.8% down on Wednesday. Caesars Entertainment\u2019s share price declined nearly 2%, while MGM Resorts lost 0.5%. Despite a positive earnings beat, Flutter\u2019s share price fell 3%.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">The bottom line<\/h2>\n<p>The multi-billion dollar deal between ESPN and Penn Entertainment marks a significant shift in the sports betting landscape and Disney&#8217;s strategic direction. The deal and Disney&#8217;s plans to expand ESPN&#8217;s content reflect a broader push into new revenue streams and align with emerging market trends.<\/p>\n<p>Wall Street\u2019s reaction underscores the perceived potential for the deal to bring in a significant chunk of revenue for Disney. Or is it just making ESPN a more attractive prospect before selling? All\u2019s to play for.<\/p>\n<p><em>If you think Disney&#8217;s current slump is a chance for a cheap buy before a comeback, you might like Q.ai\u2019s <\/em><em data-ga-track=\"ExternalLink:https:\/\/learn.tryq.ai\/blog\/value-vault-kit?utm_campaign=Forbes&amp;utm_medium=article&amp;utm_source=Forbes\">Value Vault Kit<\/em><em>. It&#8217;s like a treasure chest of low-priced stocks, focusing on companies with relatively low valuations and sturdy balance sheets.<\/em><\/p>\n<p><em>The secret sauce is a sophisticated AI algorithm that handles the heavy lifting for you. The AI helper is on hand to sift through data, predict future winners, and tweak holdings to help ensure you stay ahead of the game.<\/em><\/p>\n<p><em data-ga-track=\"ExternalLink:https:\/\/refer.tryq.ai\/5mdDLWdR7Bb\">Download Q.ai today<\/em><em> for access to AI-powered investment strategies.<\/em><\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.forbes.com\/sites\/qai\/2023\/08\/10\/espn-penn-entertainment-deal-is-disneys-first-move-into-sports-betting\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways ESPN and Penn Entertainment have entered into a multi-year sports betting deal The move comes as Disney weighs up ESPN\u2019s shift to direct-to-consumer content Penn shares shot up as high as 20%, but Disney\u2019s mixed earnings beat swayed the stock on the downside Sports channel ESPN and betting company Penn Entertainment have announced [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241],"tags":[83],"class_list":["post-46745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markets","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ESPN Penn Entertainment Deal Is Disney\u2019s First Move Into Sports Betting | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Key Takeaways ESPN and Penn Entertainment have entered into a multi-year sports betting deal The move comes as Disney weighs up ESPN\u2019s shift to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=46745\" \/>\n<meta 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