{"id":45784,"date":"2023-08-08T05:27:57","date_gmt":"2023-08-08T09:27:57","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/max-aims-to-launch-new-tier-to-stream-live-sports-by-october-report\/"},"modified":"2023-08-08T05:27:59","modified_gmt":"2023-08-08T09:27:59","slug":"max-aims-to-launch-new-tier-to-stream-live-sports-by-october-report","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=45784","title":{"rendered":"Max aims to launch new tier to stream live sports by October: report"},"content":{"rendered":"
\n

Max hopes to launch a live-sports tier on its streaming service by early October, in time for the baseball playoffs, according to a new report.<\/p>\n

CNBC reported Monday that Warner Bros. Discovery Inc.\u2019s
\n WBD,
\n +3.58%<\/bg-quote>
\n streaming service plans to significantly bolster its live sports offerings by simulcasting games from Major League Baseball, the National Basketball Association, the National Hockey League and the NCAA \u2014 including March Madness basketball.<\/p>\n

\n

The new Max tier, which will cost extra, will be branded under the Bleacher Report banner, CNBC said. Max is currently offered at $9.99 a month with ads, and $15.99 with no ads. The report did not say how much more the new sports tier may cost.<\/p>\n

According to the report, Max will not exclusively stream any games until 2024 at the earliest. Instead, the plan is to stream games that are also broadcast on WBD\u2019s cable channels, which include TBS and TNT.<\/p>\n

The former HBO Max had shunned live sports for years despite being under the same corporate umbrella as Turner Sports, but started livestreaming the U.S. men\u2019s and women\u2019s national soccer teams earlier this year.<\/p>\n

Adding live sports would put Max on a more equal footing with streaming rivals that carry live sports, such as Comcast\u2019s
\n CMCSA,
\n +1.36%<\/bg-quote>
\n Peacock, Paramount+
\n PARA,
\n +2.94%<\/bg-quote>,<\/span>
\n Amazon\u2019s
\n AMZN,
\n +1.90%<\/bg-quote>
\n Prime Video and Apple TV+
\n AAPL,
\n -1.73%<\/bg-quote>.<\/span>
\n Meanwhile, Disney
\n DIS,
\n +0.61%<\/bg-quote>
\n is working on spinning off ESPN as a separate, direct-to-consumer service, and Netflix
\n NFLX,
\n +2.12%<\/bg-quote>
\n is taking baby steps into live sports, though co-CEO Ted Sarandos said in July he\u2019s satisfied with the company\u2019s \u201csports-adjacent programming,\u201d which include a number of popular sports docuseries.<\/p>\n

Live sports are increasingly being seen as a key to growing \u2014 and retaining \u2014 streaming subscribers. Such a shift would be a seismic move to the TV landscape, where live sports are a roughly $19 billion-a-year industry, and largely prop up a number of broadcast and cable TV networks.<\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Max hopes to launch a live-sports tier on its streaming service by early October, in time for the baseball playoffs, according to a new report. CNBC reported Monday that Warner Bros. Discovery Inc.\u2019s WBD, +3.58% streaming service plans to significantly bolster its live sports offerings by simulcasting games from Major League Baseball, the National Basketball […]<\/p>\n","protected":false},"author":1,"featured_media":45785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-45784","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"\nMax aims to launch new tier to stream live sports by October: report | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Max hopes to launch a live-sports tier on its streaming service by early October, in time for the baseball playoffs, according to a new report. 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