{"id":43679,"date":"2023-08-02T18:41:17","date_gmt":"2023-08-02T22:41:17","guid":{"rendered":"https:\/\/ifintechworld.com\/news\/how-will-overstocks-new-bed-bath-beyond-store-be-different-from-the-old-one-all-your-questions-answered\/"},"modified":"2023-08-02T18:41:19","modified_gmt":"2023-08-02T22:41:19","slug":"how-will-overstocks-new-bed-bath-beyond-store-be-different-from-the-old-one-all-your-questions-answered","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=43679","title":{"rendered":"How will Overstock\u2019s new Bed Bath &#038; Beyond store be different from the old one? All your questions answered."},"content":{"rendered":"<div id=\"js-article__body\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0002356951\" role=\"document\">\n<p>Bed Bath &amp; Beyond is making a comeback.\u00a0<\/p>\n<p>The familiar blue-and-white website was officially relaunched Tuesday.<\/p>\n<p>After the home-goods retailer filed for bankruptcy in April and closed down its physical stores nationwide, online retailer Overstock purchased its brand name, website and related intellectual property in a\u00a0$21.5 million deal.<\/p>\n<div class=\"paywall\">\n<p>The \u201cnew\u201d Bed Bath &amp; Beyond will have an online presence but no physical stores, according to a spokesperson for Overstock.com<br \/>\n        OSTK,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/200022359\/composite\" class=\"positive\">+2.16%<\/bg-quote><span>.<\/span><br \/>\n       Overstock Chief Executive Jonathan Johnson will aim to capitalize on Bed Bath &amp; Beyond\u2019s strong brand, but bring Overstock\u2019s own online-retail experience to the table.\u00a0<\/p>\n<p>\u201cThrough this rebranding, we\u2019re breathing new life into Bed Bath &amp; Beyond, positioning it as an asset-light, e-commerce retailer with an expanded home-furnishings and furniture assortment,\u201d Johnson said this week. \u201cThink of it as Bed Bath &amp; a much bigger, better Beyond.\u201d<\/p>\n<p>\u201cOverstock has a great business model with a name that does not reflect its focus on home,\u201d Johnson added. \u201cBed Bath &amp; Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing.\u201d<\/p>\n<p>Are you \u2014 or were you \u2014 a fan of Bed Bath &amp; Beyond? Here\u2019s what you need to know about the relaunch:<\/p>\n<h2><strong>Has Overstock rebranded itself as Bed Bath &amp; Beyond?<\/strong><\/h2>\n<p>Yes. The online retailer completed its rebranding this week and will soon retire the name \u201cOverstock.\u201d It launched the website \u201cBedBathandBeyond.com\u201d in the U.S. and \u201cBedBathandBeyond.ca\u201d in Canada, which replaces Overstock.com.\u00a0<\/p>\n<p>Before the rebranding, Overstock.com had been experiencing customer erosion, retail analysts said. \u201cIn some ways, this has always been an issue for Overstock,\u201d Neil Saunders, managing director of data analysis at consulting company GlobalData, said in a statement.\u00a0\u00a0<\/p>\n<p>Overstock, he said, \u201cisn\u2019t the most visible home retailer out there and is often overlooked by shoppers thinking about making homeware purchases.\u201d Consumers were not clear about what Overstock sells, partly due to the lack of specificity in its name, he added.\u00a0<\/p>\n<h2><strong>What will the new Bed Bath &amp; Beyond sell?\u00a0<\/strong><\/h2>\n<p>The all-new Bed Bath &amp; Beyond\u2019s goods will closely resemble the kind of items it sold in the past \u2014 kitchen, bed and bath-related items, but Overstock said it will also add more home area rugs, home-improvement products and lighting.<\/p>\n<p>Bath Bed &amp; Beyond\u2019s private-label brands were also part of Overstock\u2019s acquisition, and the retailer \u201cwill likely utilize those brands in the future, but exact plans haven\u2019t been determined,\u201d an Overstock.com spokesperson said.<\/p>\n<p>Bath Bed &amp; Beyond\u2019s private brands include bedding-and-linen brand Nestwell; a furniture and decor brand tailored to kids, Marmalade; and Studio 3B, a brand for contemporary furniture and modern-home accents.\u00a0<\/p>\n<h2><strong>If I am a former loyalty member of Bed Bath &amp; Beyond, will I be able to use my points and rewards at the new store?<\/strong><\/h2>\n<p>When Bed Bath &amp; Beyond filed for bankruptcy last year, it also announced the end of its beloved 20%-off coupons and loyalty programs. But Overstock said this week that it will give former Welcome Rewards members up to $50 in points in an updated program \u2014 Welcome Rewards by Club O, the new version of Overstock\u2019s former loyalty program.\u00a0<\/p>\n<p>Former Club O members from Overstock.com are automatically enrolled with their existing points and accounts, the company\u2019s representative said. But former Bed Bath &amp; Beyond Welcome Rewards members will need to activate their new accounts in order to claim the rewards.\u00a0<\/p>\n<p>\u201cWe recognize that when the old program ended, many loyalty customers lost rewards and points. Members who were active in the program over the past year should look out for an email inviting them to learn more over the next several weeks,\u201d an Overstock.com spokesman said.<\/p>\n<h2><strong>Will Overstock change its ticker symbol to the old BBBY?<\/strong><\/h2>\n<p>Overstock.com Inc will not change its ticker symbol at this time, the company said. It will continue to trade under OSTK. Shares of the now-bankrupt Bed Bath &amp; Beyond Inc.<br \/>\n        BBBYQ,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/209801102\/composite\" class=\"positive\">+2.22%<\/bg-quote><br \/>\n       now trade in the over-the-counter market \u2014 where securities are <em>not<\/em> traded on major exchanges \u2014 and continue to attract the attention of retail investors.\u00a0<\/p>\n<\/p><\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketwatch.com\/story\/how-will-overstocks-new-bed-bath-beyond-store-be-different-from-the-old-one-what-will-it-sell-will-coupons-still-be-valid-all-your-questions-answered-ee330a6?mod=personal-finance\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bed Bath &amp; Beyond is making a comeback.\u00a0 The familiar blue-and-white website was officially relaunched Tuesday. After the home-goods retailer filed for bankruptcy in April and closed down its physical stores nationwide, online retailer Overstock purchased its brand name, website and related intellectual property in a\u00a0$21.5 million deal. The \u201cnew\u201d Bed Bath &amp; Beyond will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[236],"tags":[83],"class_list":["post-43679","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-news","tag-featured","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How will Overstock\u2019s new Bed Bath &amp; Beyond store be different from the old one? 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