{"id":39019,"date":"2023-07-22T06:14:09","date_gmt":"2023-07-22T10:14:09","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/how-jennifer-lopez-describes-her-new-booze-brand-this-bronx-girl-on-a-yacht\/"},"modified":"2023-07-22T06:14:13","modified_gmt":"2023-07-22T10:14:13","slug":"how-jennifer-lopez-describes-her-new-booze-brand-this-bronx-girl-on-a-yacht","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=39019","title":{"rendered":"How Jennifer Lopez describes her new booze brand: \u2018This Bronx girl on a yacht\u2019"},"content":{"rendered":"<div id=\"js-article__body\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0002308870\" role=\"document\">\n<h2>The bottles<\/h2>\n<p>Delola bottled cocktails (Bella Berry Spritz, Paloma Rosa Spritz, L\u2019Orange Spritz), $22.99 (750ml) and $11.99 (375ml).<\/p>\n<h2>The back story<\/h2>\n<p>Jennifer Lopez has already conquered the worlds of film, music, perfume and even footwear. So, what\u2019s next?<\/p>\n<p>JLo now has her own booze brand, naturally.<\/p>\n<div class=\"paywall\">\n<p>Specifically, Lopez has launched Delola, a line of bottled cocktails in the Italian \u201cspritz\u201d style \u2014 meaning bubbly and aimed at refreshment. One might say she\u2019s a little late to the game: There\u2019s nary a celebrity who doesn\u2019t have a bottle to their name, with some having enjoyed runaway success (like George Clooney, who partnered on Casamigos tequila, a brand that was eventually sold to Diageo for a cool $1 billion). \u00a0\u00a0<\/p>\n<p>The 53-year-old Lopez told MarketWatch this week that she had been approached many a time to go into the booze biz. But the timing didn\u2019t feel right until recently \u2014 in part because she\u2019s finally found herself with an opportunity to slow down and appreciate a good sip.<\/p>\n<p>\u201cMy first half of my life was so much about working. \u2026 I was such a workaholic. I realize I\u2019m not the same person I was 10 years ago,\u201d she said.<\/p>\n<p>Delola is very much a Lopez-driven project \u2014 the name itself refers to a pet name (\u201cLola\u201d) that the artist has used to speak to her more playful side. Lopez said she was involved in almost every aspect of production, from the flavor profiles to the distinctive bottles (JLo doesn\u2019t do cans, she noted). Lopez also said she has a financial investment in the brand, though she declined to specify the amount.<\/p>\n<p>Lopez said her main goal with Delola was to offer a bottled cocktail that is healthier, as in lower in calories (Delola clocks in at about 110 calories per serving), and made with natural botanicals. But it\u2019s also about celebrating that JLo-gone-Mediterranean vibe. \u201cKind of like that idea of a fantasy life, this Bronx girl on this yacht. \u2026 That was really my elevated fantasy idea of this brand,\u201d she said.<\/p>\n<p>Not that Lopez went at it alone. Among those involved in the project are drinks-industry veterans Ken Austin and Jenna Fagnan (they helped launch Teremana tequila with Dwayne \u201cThe Rock\u201d Johnson) and mixologist Lynnette Marrero. And Beam Suntory, the global booze conglomerate, is aboard as a minority investor.<\/p>\n<p>Still, the project could face challenges. The bottled cocktail \u2014 or RTD (as in ready to drink) market \u2014 has exploded in recent years (and is expected to increase 11.43% in 2023), meaning Delola has plenty of competition. And Lopez has already gotten some backlash for the fact she previously touted the fact she didn\u2019t drink alcohol.<\/p>\n<p>Lopez\u2019s response to the criticism? \u201cI find that kind of funny because I feel like, \u2018Does nobody ever change over the whole course of their life?\u2019 \u201d she said. \u201cYes, there was a time when I was not a drinker. And then there was the time I was a light drinker. And I\u2019m still kind of a moderate, celebratory, vacation-type drinker. But I do drink, and I have for years.\u201d<\/p>\n<div data-layout=\"inline\n                \" data-layout-mobile=\"\" class=\"\n          media-object\n          type-InsetMediaIllustration\n            inline\n  article__inset\n          article__inset--type-InsetMediaIllustration\n            article__inset--inline\n  \"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        img-inline\n        article__inset__image\n      \" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"><\/p>\n<div style=\"padding-bottom:56.14285714285714%;\" data-subtype=\"photo\" class=\"image-container  responsive-media article__inset__image__image\"><\/div>\n<\/figure><\/div>\n<h2>What we think about them<\/h2>\n<p>I always have my share of skepticism about celebrity-backed booze brands because they often are more about the celebrity than the quality of the sip. But count me as a Delola fan. What Lopez and her team have done is crafted a very adult RTD \u2014 meaning one that doesn\u2019t have that overly sweet or artificial quality that\u2019s common to the type. The flavors are well-balanced in all three of the offerings, though I\u2019m partial to L\u2019Orange because it\u2019s very close to the Italian cocktails I like (such as the Aperol spritz).<\/p>\n<h2>How to enjoy them<\/h2>\n<p>Judging from the photos we\u2019ve seen of Lopez enjoying her Delola, it seems she\u2019s a fan of pouring the drink into a wine glass with a few cubes of ice \u2014 certainly, a classy way to approach things. But you\u2019ll have to provide your own yacht if you want to take it to the next level.<\/p>\n<\/p><\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketwatch.com\/story\/how-jennifer-lopez-describes-her-new-booze-brand-this-bronx-girl-on-a-yacht-622ff0c6?mod=investing\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bottles Delola bottled cocktails (Bella Berry Spritz, Paloma Rosa Spritz, L\u2019Orange Spritz), $22.99 (750ml) and $11.99 (375ml). The back story Jennifer Lopez has already conquered the worlds of film, music, perfume and even footwear. So, what\u2019s next? JLo now has her own booze brand, naturally. Specifically, Lopez has launched Delola, a line of bottled [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-39019","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Jennifer Lopez describes her new booze brand: \u2018This Bronx girl on a yacht\u2019 | iFintechWorld<\/title>\n<meta name=\"description\" content=\"The bottles Delola bottled cocktails (Bella Berry Spritz, Paloma Rosa Spritz, L\u2019Orange Spritz), $22.99 (750ml) and $11.99 (375ml).The back story Jennifer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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