Women\u2019s soccer is firmly in the spotlight after the Women\u2019s World Cup kicked off in host nations Australia and New Zealand on Thursday. <\/p>\n
New Zealand pulled off a shock victory over Norway in their opening game in Auckland, registering their first win in a Women\u2019s or Men\u2019s World Cup. Australia then kicked off their campaign with a 1-0 win over Ireland in Sydney. <\/p>\n
\n
The U.S. team enters the tournament as favorites, and are chasing a record third consecutive World Cup victory. This year\u2019s competition has been expanded to 32 teams and 64 matches, up from 24 teams and 52 matches in the 2019 tournament in France.<\/p>\n
Recent years have seen major changes in women\u2019s soccer, both on and off the field. Last year the U.S. women\u2019s national team\u00a0won their long fight for equal pay\u00a0with the men\u2019s national team, a major milestone for the sport.<\/p>\n
Related:<\/strong> Women\u2019s World Cup kicks off as New Zealand stuns Norway<\/p>\nSpeaking on MarketWatch\u2019s Best New Ideas in Money podcast, U.S. Soccer Federation President Cindy Parlow Cone explained that other national teams are following America\u2019s lead.<\/p>\n
\u201cI think we\u2019re starting to see it more and the impact on a number of other federations,\u201d she said. \u201cThey\u2019re taking steps to obtain equal pay or move towards it.\u201d<\/p>\n
The Canadian women\u2019s national team, winners of the gold medal at the Tokyo Olympics, has been embroiled in a fight for pay equity with Canada Soccer. And just days before the Women\u2019s World Cup kicked off in New Zealand and Australia, the Australian women\u2019s team called out soccer\u2019s global governing body FIFA over prize money inequity compared with the Men\u2019s World Cup.\u00a0<\/p>\n
In March, FIFA President Gianni Infantino\u00a0announced\u00a0that $110 million of basic prize money will be awarded at the Women\u2019s World Cup, up from $30 million for the 2019 tournament. For this year\u2019s tournament, FIFA is also providing $31 million for teams\u2019 preparations and approximately $11 million in remuneration to clubs whose players are participating in the World Cup, taking the $110 million figure to $152 million. However, that is still dwarfed by the\u00a0$440 million in prize money\u00a0available at last year\u2019s Men\u2019s World Cup in Qatar.<\/p>\n
Related:<\/strong> Women\u2019s World Cup: Australian team targets FIFA over prize money inequity<\/p>\nInfantino said that FIFA aims to have equality in payments for the Men\u2019s and Women\u2019s World Cups in 2026 and 2027, respectively.<\/p>\n
Last month, FIFA also\u00a0announced\u00a0a new financial distribution model ahead of the Women\u2019s World Cup, detailing player payments at the tournament. Players whose teams exit the tournament at the group stage will receive $30,000, according to FIFA, with payments rising depending on how far teams progress in the tournament. \u00a0<\/p>\n
\u201cYou\u2019ve seen the steps that FIFA are taking in this World Cup,\u201d Parlow Cone, who is the U.S. Soccer Federation\u2019s first female president, told MarketWatch. \u201cI think it\u2019s great to see, and it\u2019s definitely in the right direction, and FIFA has made sure that a portion of the prize money is guaranteed to go to the players, which every federation wasn\u2019t doing that.\u201d<\/p>\n
\u201cBut obviously there\u2019s still a lot more work to be done and we\u2019ll continue to work with FIFA,\u201d she added.<\/p>\n
Related:<\/strong> Women\u2019s World Cup: Australian team targets FIFA over prize money inequity<\/p>\n\u201cThe important thing is that we continue making progress toward equal pay, toward equal investment, whether that\u2019s starting youth girls\u2019 teams or starting your women\u2019s national team, or increasing and improving the programming for those teams or closing the gap in pay between the men\u2019s and women\u2019s programming,\u201d Parlow Cone said.<\/p>\n
The U.S. Soccer president, herself a World Cup winner in 1999 and two-time Olympic gold medalist, explained that, across the board, women\u2019s soccer is attracting much more attention. \u201cWe\u2019re also seeing sponsors committing more to women\u2019s sports, media and broadcasters investing more in their coverage,\u201d she said. \u201cAnd obviously more fans are coming to the games and showing up and watching it on television.\u201d<\/p>\n
Earlier this week Visa Inc.
\n V,
\n -0.75%<\/bg-quote>
\n renewed its partnership with the U.S. Soccer Federation. Reflecting the ongoing push for parity, the deal now ensures that at least 50% of Visa\u2019s soccer programming investment will be directed to the women\u2019s national team and women\u2019s soccer initiatives.<\/p>\nA\u00a0record 1.1 billion viewers\u00a0around the world watched coverage of the 2019 Women\u2019s World Cup across all platforms, according to FIFA. The world football governing body expects that\u00a0over 2 billion people\u00a0will tune in to this year\u2019s Women\u2019s World Cup.<\/p>\n
Related:<\/strong> Women\u2019s World Cup could be worth $300 million in media rights<\/p>\nIn 2019, more than 13 million girls and women were playing organized football across the globe, according to FIFA, an estimated 9.5 million of whom were in the U.S. The numbers reflect the growth of women\u2019s soccer. In 2006, for example, there were 4.1 million registered female players around the world.<\/p>\n
\u201cAll of this progress is fantastic and we\u2019ll continue to push, but this really, I think, is just the beginning for women\u2019s soccer,\u201d Parlow Cone told MarketWatch. \u201cI think the men\u2019s game is going to continue to grow, but the women\u2019s game is really poised for exponential growth.\u201d<\/p>\n<\/p><\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Women\u2019s soccer is firmly in the spotlight after the Women\u2019s World Cup kicked off in host nations Australia and New Zealand on Thursday. New Zealand pulled off a shock victory over Norway in their opening game in Auckland, registering their first win in a Women\u2019s or Men\u2019s World Cup. Australia then kicked off their campaign […]<\/p>\n","protected":false},"author":1,"featured_media":38490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-38489","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"\n
As World Cup kicks off, women\u2019s soccer \u2018poised for exponential growth\u2019 says U.S. Soccer chief | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Women\u2019s soccer is firmly in the spotlight after the Women\u2019s World Cup kicked off in host nations Australia and New Zealand on Thursday. New Zealand pulled\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=38489\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As World Cup kicks off, women\u2019s soccer \u2018poised for exponential growth\u2019 says U.S. Soccer chief | iFintechWorld\" \/>\n<meta property=\"og:description\" content=\"Women\u2019s soccer is firmly in the spotlight after the Women\u2019s World Cup kicked off in host nations Australia and New Zealand on Thursday. New Zealand pulled\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ifintechworld.com\/?p=38489\" \/>\n<meta property=\"og:site_name\" content=\"iFintechWorld\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-21T05:22:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-21T05:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/07\/1689916934_social.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ifintechworld.com\/?p=38489#article\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=38489\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\"},\"headline\":\"As World Cup kicks off, women\u2019s soccer \u2018poised for exponential growth\u2019 says U.S. Soccer chief\",\"datePublished\":\"2023-07-21T05:22:13+00:00\",\"dateModified\":\"2023-07-21T05:22:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=38489\"},\"wordCount\":910,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"keywords\":[\"Featured\"],\"articleSection\":[\"Investing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ifintechworld.com\/?p=38489#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ifintechworld.com\/?p=38489\",\"url\":\"https:\/\/ifintechworld.com\/?p=38489\",\"name\":\"As World Cup kicks off, women\u2019s soccer \u2018poised for exponential growth\u2019 says U.S. Soccer chief | iFintechWorld\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/#website\"},\"datePublished\":\"2023-07-21T05:22:13+00:00\",\"dateModified\":\"2023-07-21T05:22:15+00:00\",\"description\":\"Women\u2019s soccer is firmly in the spotlight after the Women\u2019s World Cup kicked off in host nations Australia and New Zealand on Thursday. New Zealand pulled\",\"breadcrumb\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=38489#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ifintechworld.com\/?p=38489\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ifintechworld.com\/?p=38489#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ifintechworld.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As World Cup kicks off, women\u2019s soccer \u2018poised for exponential growth\u2019 says U.S. Soccer chief\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ifintechworld.com\/#website\",\"url\":\"https:\/\/ifintechworld.com\/\",\"name\":\"Repay Down\",\"description\":\"Latest Personal Finance News, Tips and Updates\",\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ifintechworld.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ifintechworld.com\/#organization\",\"name\":\"Repay Down\",\"url\":\"https:\/\/ifintechworld.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"width\":558,\"height\":90,\"caption\":\"Repay Down\"},\"image\":{\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/ifintechworld.com\"],\"url\":\"https:\/\/ifintechworld.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"As World Cup kicks off, women\u2019s soccer \u2018poised for exponential growth\u2019 says U.S. Soccer chief | iFintechWorld","description":"Women\u2019s soccer is firmly in the spotlight after the Women\u2019s World Cup kicked off in host nations Australia and New Zealand on Thursday. New Zealand pulled","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ifintechworld.com\/?p=38489","og_locale":"en_US","og_type":"article","og_title":"As World Cup kicks off, women\u2019s soccer \u2018poised for exponential growth\u2019 says U.S. Soccer chief | iFintechWorld","og_description":"Women\u2019s soccer is firmly in the spotlight after the Women\u2019s World Cup kicked off in host nations Australia and New Zealand on Thursday. New Zealand pulled","og_url":"https:\/\/ifintechworld.com\/?p=38489","og_site_name":"iFintechWorld","article_published_time":"2023-07-21T05:22:13+00:00","article_modified_time":"2023-07-21T05:22:15+00:00","og_image":[{"width":1280,"height":640,"url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/07\/1689916934_social.jpeg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ifintechworld.com\/?p=38489#article","isPartOf":{"@id":"https:\/\/ifintechworld.com\/?p=38489"},"author":{"name":"News Room","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61"},"headline":"As World Cup kicks off, women\u2019s soccer \u2018poised for exponential growth\u2019 says U.S. Soccer chief","datePublished":"2023-07-21T05:22:13+00:00","dateModified":"2023-07-21T05:22:15+00:00","mainEntityOfPage":{"@id":"https:\/\/ifintechworld.com\/?p=38489"},"wordCount":910,"commentCount":0,"publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"keywords":["Featured"],"articleSection":["Investing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ifintechworld.com\/?p=38489#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ifintechworld.com\/?p=38489","url":"https:\/\/ifintechworld.com\/?p=38489","name":"As World Cup kicks off, women\u2019s soccer \u2018poised for exponential growth\u2019 says U.S. Soccer chief | iFintechWorld","isPartOf":{"@id":"https:\/\/ifintechworld.com\/#website"},"datePublished":"2023-07-21T05:22:13+00:00","dateModified":"2023-07-21T05:22:15+00:00","description":"Women\u2019s soccer is firmly in the spotlight after the Women\u2019s World Cup kicked off in host nations Australia and New Zealand on Thursday. New Zealand pulled","breadcrumb":{"@id":"https:\/\/ifintechworld.com\/?p=38489#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ifintechworld.com\/?p=38489"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ifintechworld.com\/?p=38489#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ifintechworld.com\/"},{"@type":"ListItem","position":2,"name":"As World Cup kicks off, women\u2019s soccer \u2018poised for exponential growth\u2019 says U.S. Soccer chief"}]},{"@type":"WebSite","@id":"https:\/\/ifintechworld.com\/#website","url":"https:\/\/ifintechworld.com\/","name":"Repay Down","description":"Latest Personal Finance News, Tips and Updates","publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ifintechworld.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ifintechworld.com\/#organization","name":"Repay Down","url":"https:\/\/ifintechworld.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","width":558,"height":90,"caption":"Repay Down"},"image":{"@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","caption":"News Room"},"sameAs":["https:\/\/ifintechworld.com"],"url":"https:\/\/ifintechworld.com\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/38489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38489"}],"version-history":[{"count":1,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/38489\/revisions"}],"predecessor-version":[{"id":38491,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/38489\/revisions\/38491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/media\/38490"}],"wp:attachment":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}