{"id":37951,"date":"2023-07-19T23:26:56","date_gmt":"2023-07-20T03:26:56","guid":{"rendered":"https:\/\/ifintechworld.com\/investing\/apple-has-an-ai-chatbot-up-its-sleeve-report\/"},"modified":"2023-07-19T23:26:57","modified_gmt":"2023-07-20T03:26:57","slug":"apple-has-an-ai-chatbot-up-its-sleeve-report","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=37951","title":{"rendered":"Apple has an AI chatbot up its sleeve: report"},"content":{"rendered":"<div id=\"js-article__body\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0002297526\" role=\"document\">\n<p>As Microsoft Corp. and Alphabet Inc. duke it out in the world of artificial-intelligence chatbots, Apple Inc. may harbor dreams of getting into the game as well. <\/p>\n<p>Bloomberg News reported Wednesday that the consumer-electronics giant has created a chatbot service that\u2019s being called \u201cApple GPT\u201d by some engineers. That moniker is a play on ChatGPT, the chatbot launched by OpenAI, which counts Microsoft<br \/>\n        MSFT,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/207732364\/composite\" class=\"negative\">-1.23%<\/bg-quote><br \/>\n       as an investor. <\/p>\n<div class=\"paywall\">\n<p><strong>Don\u2019t miss<\/strong>: Apple dubbed the most \u2018boring\u2019 buy-rated stock \u2014 and that\u2019s actually a good thing<\/p>\n<p>Apple<br \/>\n        AAPL,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202934861\/composite\" class=\"positive\">+0.71%<\/bg-quote><br \/>\n       has built out a framework to create large-language models, according to the Bloomberg story, and used that foundation to create its chatbot. The report said Apple\u2019s AI push has become a \u201cmajor effort\u201d internally, with multiple teams working in collaboration.<\/p>\n<p>The company didn\u2019t immediately respond to a MarketWatch request for comment on the chatbot. <\/p>\n<p><strong>See also<\/strong>: Apple has a juicy $40 billion opportunity ahead of it<\/p>\n<p>Apple, of course, is not new to the world of AI, even though the maker of iPhones and Macs hasn\u2019t been as vocal as other technology players about its efforts in that arena. The company already uses AI behind the scenes across its business and to help underpin popular features like the Siri voice assistant, which relies on natural-language processing, and facial recognition.  <\/p>\n<p>The company has been more muted in its AI efforts than Microsoft, which has invested in OpenAI and integrated the company\u2019s technology into its business, or Google parent Alphabet<br \/>\n        GOOG,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/205453964\/composite\" class=\"negative\">-1.05%<\/bg-quote><\/p>\n<p>        GOOGL,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202490156\/lastsale\" class=\"negative\">-1.40%<\/bg-quote><span>,<\/span><br \/>\n       which has showed off its own Bard AI chatbot and teased a new search experience built around AI. <\/p>\n<p><strong>Read<\/strong>: AI will \u2018fundamentally change\u2019 Google search, Meta advertising<\/p>\n<p>The term \u201cAI\u201d came up just four times on Apple\u2019s last earnings call, and half of those mentions were from the analyst who got the AI discussion started on that call. In contrast, the terms \u201cAI\u201d or \u201cartificial intelligence\u201d garnered 65 mentions on Alphabet\u2019s last earnings call and 53 mentions on Microsoft\u2019s.<\/p>\n<\/p><\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketwatch.com\/story\/apple-has-an-ai-chatbot-up-its-sleeve-report-60cc9367?mod=investing\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Microsoft Corp. and Alphabet Inc. duke it out in the world of artificial-intelligence chatbots, Apple Inc. may harbor dreams of getting into the game as well. Bloomberg News reported Wednesday that the consumer-electronics giant has created a chatbot service that\u2019s being called \u201cApple GPT\u201d by some engineers. That moniker is a play on ChatGPT, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[239],"tags":[83],"class_list":["post-37951","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-investing","tag-featured","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple has an AI chatbot up its sleeve: report | iFintechWorld<\/title>\n<meta name=\"description\" content=\"As Microsoft Corp. and Alphabet Inc. duke it out in the world of artificial-intelligence chatbots, Apple Inc. may harbor dreams of getting into the game\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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