{"id":34394,"date":"2023-07-11T21:18:18","date_gmt":"2023-07-12T01:18:18","guid":{"rendered":"https:\/\/ifintechworld.com\/markets\/roku-stock-soars-on-shopify-deal-for-click-to-buy-tv-advertising\/"},"modified":"2023-07-11T21:18:19","modified_gmt":"2023-07-12T01:18:19","slug":"roku-stock-soars-on-shopify-deal-for-click-to-buy-tv-advertising","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=34394","title":{"rendered":"Roku Stock Soars on Shopify Deal for Click-to-Buy TV Advertising"},"content":{"rendered":"<div id=\"js-article__body\" itemprop=\"articleBody\" data-sbid=\"WP-BAR-0000689665\">\n<div data-layout=\"wrap\n              \" data-layout-mobile=\"\" class=\"\n        media-object\n        type-InsetMediaIllustration\n          wrap\n  article__inset\n        article__inset--type-InsetMediaIllustration\n          article__inset--wrap\n    article__inset--lead\n  \"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        img-wrap\n        article__inset__image\n      \" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"><\/p>\n<\/figure><\/div>\n<p>\n        Roku<br \/>\n       stock surged Tuesday after the streaming TV platform company said it was teaming with the e-commerce software company<br \/>\n        Shopify<br \/>\n       to allow viewers to buy products directly through their TVs from Shopify merchants.<\/p>\n<div class=\"paywall\">\n<p>Merchants who participate in the program can offer viewers the option to simply press \u201cOK\u201d on their Roku (ticker: ROKU) remote to learn more about an advertised product\u2014and to make a purchase directly from their TV screen, checking out with the Roku Pay payments platform. The company said initial ad partners for the program include men\u2019s apparel brand True Classics, connected rower company Ergatta, and the wellness brand Olly.<\/p>\n<p>The program relies on a platform called \u201cRoku Action Ads,\u201d which gives consumers a way to directly connect with advertisers. Previous partners include Walmart (WMT) and DoorDash (DASH).\u00a0<\/p>\n<p>The idea of shopping from your couch, with remote in hand, isn\u2019t new, and so far hasn\u2019t generated a lot of activity. In 2006, Home Shopping Network began testing a service that allowed consumers to buy things they were seeing on their TVs with a remote. But the pairing between Roku and Shopify (SHOP) makes sense: many merchants with direct-to-consumer brands rely on Shopify\u2019s e-commerce platform\u2014and those same sellers often buy TV ads to reach consumers.\u00a0<\/p>\n<p>Roku shares have spiked 11.4% Tuesday to $75.62. Shopify is up 1.8% to $62.99.<\/p>\n<p>Write to Eric J. Savitz at eric.savitz@barrons.com<\/p>\n<\/p><\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketwatch.com\/articles\/roku-stock-price-shopify-deal-ads-83e47c97?mod=markets\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roku stock surged Tuesday after the streaming TV platform company said it was teaming with the e-commerce software company Shopify to allow viewers to buy products directly through their TVs from Shopify merchants. Merchants who participate in the program can offer viewers the option to simply press \u201cOK\u201d on their Roku (ticker: ROKU) remote to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[241],"tags":[83],"class_list":["post-34394","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-markets","tag-featured","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roku Stock Soars on Shopify Deal for Click-to-Buy TV Advertising | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Roku stock surged Tuesday after the streaming TV platform company said it was teaming with the e-commerce software company Shopify to allow viewers to buy\" \/>\n<meta name=\"robots\" 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