{"id":29428,"date":"2023-06-30T00:00:12","date_gmt":"2023-06-30T04:00:12","guid":{"rendered":"https:\/\/ifintechworld.com\/markets\/nike-beats-on-sales-but-misses-earnings-the-stock-falls\/"},"modified":"2023-06-30T00:00:13","modified_gmt":"2023-06-30T04:00:13","slug":"nike-beats-on-sales-but-misses-earnings-the-stock-falls","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=29428","title":{"rendered":"Nike Beats on Sales but Misses Earnings. The Stock Falls."},"content":{"rendered":"<div id=\"js-article__body\" itemprop=\"articleBody\" data-sbid=\"WP-BAR-0000681376\">\n<div data-layout=\"wrap\n              \" data-layout-mobile=\"\" class=\"\n        media-object\n        type-InsetMediaIllustration\n          wrap\n  article__inset\n        article__inset--type-InsetMediaIllustration\n          article__inset--wrap\n    article__inset--lead\n  \"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        img-wrap\n        article__inset__image\n      \" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"><\/p>\n<\/figure><\/div>\n<p>\n        Nike<br \/>\n       beat revenue expectations but the stock fell in after-hours trading amid concerns that North American consumers are poised to slow spending in the coming months.<\/p>\n<p>The athletic shoe company posted earnings per share and issued first-quarter guidance that fell short of expectations, spooking investors. <\/p>\n<div class=\"paywall\">\n<p>Nike\u2019s (ticker: NKE) revenue of $12.8 billion for its fiscal fourth quarter was ahead of estimates for $12.58 billion. But it earned 66 cents a share, missing predictions for 68 cents a share. Nike\u2019s gross margins also took a hit this quarter, down 1.4 percentage points to 43.6%, thanks to higher input costs and ongoing discounting activity designed to get rid of excess inventory.<\/p>\n<p>The company also returned about $1.9 billion to shareholders in the fourth quarter in dividends and share repurchases.<\/p>\n<p>First-quarter revenue will either be flat or grow by low-single digit percentage points, the company said. That\u2019s less than the Street\u2019s estimates for 6% growth.<\/p>\n<p>For fiscal 2024, Nike is projecting revenue will grow by mid-single digit percentages. That\u2019s in line with current analyst estimates projecting revenue would grow by about 6%. Gross margins will expand between1.4 to 1.6 percentage points over the course of the year, as the company sees fewer markdowns. <\/p>\n<p>\u201cWe enter the new year with clear advantages: Strong consumer momentum, a robust product innovation pipeline, healthy inventory, and a normalized flow of supply,\u201d said Matthew Friend, Nike chief financial officer, on a call with investors. \u201cThat said, we are closely monitoring the macro environment, consumer behavior and retail trends.\u201d<\/p>\n<p>Nike stock fell 4.6% to $108.20 in after-hours trading. The stock has trailed the broader market this year, off 3.1% while the S&amp;P 500 has gained 14%.<\/p>\n<p>Wall Street had muted expectations heading into<br \/>\n        Nike\u2019s<br \/>\n       earnings report. Research firms have been lowering their price target estimates over the past couple of weeks. The average target price for Nike stock is $132.60, according to FactSet, down from $136.43 at the end of May.<strong>\u00a0<\/strong><\/p>\n<p>Analysts were fretting over how slowing sales in North America impacted the company\u2019s fiscal fourth-quarter results\u2014but sales in the region came in at $5.35 billion, slightly ahead of estimates for $5.33 billion. <\/p>\n<p>The question now becomes whether North American consumers will remain resilient in North America in the following fiscal year, or if consumers are headed to a slowdown ahead. Several<strong>\u00a0<\/strong>of Nike\u2019s wholesale partners, including<br \/>\n        Foot Locker<br \/>\n       (FL), cut fiscal-year guidance during their most recent earnings calls, warning that demand for sportswear was waning. <\/p>\n<p>Recently, Nike has rekindled partnerships with retailers it had previously stopped selling to, including<br \/>\n        Macy\u2019s<br \/>\n       (M) and DSW. On Thursday, management said this wasn\u2019t a major shift away from its direct-to-consumer strategy, but rather a \u201ccontinued evolution\u201d of this strategy. <\/p>\n<p>It wasn\u2019t all doom and gloom in Thursday\u2019s report. Inventory levels improved slightly this quarter, coming in flat compared with the same period last year, better than the third quarter\u2019s 16% increase. Similarly, sales in Greater China jumped by 16%, better than analysts were forecasting. Management said they were seeing strong growth among Chinese Gen Z consumers as the economy reopened. <\/p>\n<p>\u201cWe are confident in the strength of our consumer connections and competent in Nikes ability to drive sustainable long term growth in China,\u201d Friend, the CFO, said. <\/p>\n<p>Write to Sabrina Escobar at sabrina.escobar@barrons.com<\/p>\n<\/p><\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketwatch.com\/articles\/nike-earnings-stock-price-c089f668?mod=markets\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike beat revenue expectations but the stock fell in after-hours trading amid concerns that North American consumers are poised to slow spending in the coming months. The athletic shoe company posted earnings per share and issued first-quarter guidance that fell short of expectations, spooking investors. Nike\u2019s (ticker: NKE) revenue of $12.8 billion for its fiscal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[241],"tags":[83],"class_list":["post-29428","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-markets","tag-featured","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike Beats on Sales but Misses Earnings. 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