{"id":28160,"date":"2023-06-27T11:16:33","date_gmt":"2023-06-27T15:16:33","guid":{"rendered":"https:\/\/ifintechworld.com\/uncategorized\/taco-tuesday-owners-fire-back-after-taco-bells-trademark-challenge\/"},"modified":"2023-06-27T11:16:35","modified_gmt":"2023-06-27T15:16:35","slug":"taco-tuesday-owners-fire-back-after-taco-bells-trademark-challenge","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=28160","title":{"rendered":"‘Taco Tuesday’ owners fire back after Taco Bell’s trademark challenge"},"content":{"rendered":"
\n
\n

\u00a9 Reuters. FILE PHOTO: The logo of Taco Bell, a subsidiary of Yum! Brands, Inc. is seen on a store in Manhattan, New York City, U.S., February 7, 2022. REUTERS\/Andrew Kelly<\/span>
\n<\/i>\n<\/div>\n

By Blake Brittain<\/p>\n

(Reuters) – Fast-food chain Taco John’s and New Jersey-based Gregory’s Restaurant & Bar urged the U.S. Trademark Office on Friday to reject petitions by Taco Bell to cancel their federal trademarks covering the phrase “Taco Tuesday.”<\/p>\n

Taco Bell had publicized its effort as a bid to “liberate” the phrase for restaurant owners. But Wyoming-based Taco John’s, which owns trademark rights to “Taco Tuesday” across most of the United States, said Taco Bell’s only interest was to sell more of its own tacos.<\/p>\n

Gregory’s Restaurant also denied Taco Bell’s claim that it was not entitled to its “Taco Tuesday” trademark rights covering the state of New Jersey.<\/p>\n

Taco Bell said in a statement on Monday that it “affirms its position that Taco Tuesday is a generic term, not a trademark.” <\/p>\n

Taco John’s said in a statement on Monday that the company would “let the process continue.” <\/p>\n

An attorney for Gregory’s Restaurant did not immediately respond to a request for comment on Monday.<\/p>\n

Yum Brands Inc’s Taco Bell, the largest Mexican fast-food chain in the U.S., asked the trademark office in May to cancel its smaller competitors’ “Taco Tuesday” trademark registrations, accusing them of wrongly monopolizing the use of a generic phrase in the restaurant industry.<\/p>\n

“Nobody should have exclusive rights in a common phrase,” the petitions said. “Can you imagine if we weren\u2019t allowed to say ‘what’s up’ or ‘brunch’? Chaos.”<\/p>\n

Taco John’s noted on Friday that it has held its federal trademark for 34 years. It rejected the argument that the phrase “Taco Tuesday” is too common to warrant trademark protection and said its trademark “does not prohibit petitioner or anyone from advertising and selling tacos on Tuesday.” <\/p>\n

The cases are Taco Bell IP Holder LLC v. Spicy Seasonings LLC, U.S. Trademark Office, No. 92082333 and Taco Bell IP Holder LLC v. Gregory Hotel Inc, U.S. Trademark Office, No. 92082327.<\/p>\n

For Taco Bell: Alexandra Bistline of Pirkey Barber<\/p>\n

For Taco John’s: Harold Bruno of Robinson Waters (NYSE:) & Odorisio<\/p>\n

For Gregory’s Restaurant: Stephen Altamuro of Law Offices of Stephen Altamuro<\/p>\n

Read more:<\/p>\n

Taco Bell seeks to cancel smaller rivals’ ‘Taco Tuesday’ trademarks <\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a9 Reuters. FILE PHOTO: The logo of Taco Bell, a subsidiary of Yum! Brands, Inc. is seen on a store in Manhattan, New York City, U.S., February 7, 2022. REUTERS\/Andrew Kelly By Blake Brittain (Reuters) – Fast-food chain Taco John’s and New Jersey-based Gregory’s Restaurant & Bar urged the U.S. Trademark Office on Friday to […]<\/p>\n","protected":false},"author":1,"featured_media":2360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1],"tags":[83],"class_list":["post-28160","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-uncategorized","tag-featured","post_format-post-format-video"],"yoast_head":"\n'Taco Tuesday' owners fire back after Taco Bell's trademark challenge | iFintechWorld<\/title>\n<meta name=\"description\" content=\"\u00a9 Reuters. FILE PHOTO: The logo of Taco Bell, a subsidiary of Yum! Brands, Inc. is seen on a store in Manhattan, New York City, U.S., February 7, 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=28160\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Taco Tuesday' owners fire back after Taco Bell's trademark challenge | iFintechWorld\" \/>\n<meta property=\"og:description\" content=\"\u00a9 Reuters. FILE PHOTO: The logo of Taco Bell, a subsidiary of Yum! Brands, Inc. is seen on a store in Manhattan, New York City, U.S., February 7, 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ifintechworld.com\/?p=28160\" \/>\n<meta property=\"og:site_name\" content=\"iFintechWorld\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-27T15:16:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T15:16:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/LYNXMPEA601E0_L.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ifintechworld.com\/?p=28160#article\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=28160\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\"},\"headline\":\"‘Taco Tuesday’ owners fire back after Taco Bell’s trademark challenge\",\"datePublished\":\"2023-06-27T15:16:33+00:00\",\"dateModified\":\"2023-06-27T15:16:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=28160\"},\"wordCount\":416,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"keywords\":[\"Featured\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ifintechworld.com\/?p=28160#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ifintechworld.com\/?p=28160\",\"url\":\"https:\/\/ifintechworld.com\/?p=28160\",\"name\":\"'Taco Tuesday' owners fire back after Taco Bell's trademark challenge | iFintechWorld\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/#website\"},\"datePublished\":\"2023-06-27T15:16:33+00:00\",\"dateModified\":\"2023-06-27T15:16:35+00:00\",\"description\":\"\u00a9 Reuters. FILE PHOTO: The logo of Taco Bell, a subsidiary of Yum! Brands, Inc. is seen on a store in Manhattan, New York City, U.S., February 7, 2022.\",\"breadcrumb\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=28160#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ifintechworld.com\/?p=28160\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ifintechworld.com\/?p=28160#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ifintechworld.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"‘Taco Tuesday’ owners fire back after Taco Bell’s trademark challenge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ifintechworld.com\/#website\",\"url\":\"https:\/\/ifintechworld.com\/\",\"name\":\"Repay Down\",\"description\":\"Latest Personal Finance News, Tips and Updates\",\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ifintechworld.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ifintechworld.com\/#organization\",\"name\":\"Repay Down\",\"url\":\"https:\/\/ifintechworld.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"width\":558,\"height\":90,\"caption\":\"Repay Down\"},\"image\":{\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/ifintechworld.com\"],\"url\":\"https:\/\/ifintechworld.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Taco Tuesday' owners fire back after Taco Bell's trademark challenge | iFintechWorld","description":"\u00a9 Reuters. FILE PHOTO: The logo of Taco Bell, a subsidiary of Yum! Brands, Inc. is seen on a store in Manhattan, New York City, U.S., February 7, 2022.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ifintechworld.com\/?p=28160","og_locale":"en_US","og_type":"article","og_title":"'Taco Tuesday' owners fire back after Taco Bell's trademark challenge | iFintechWorld","og_description":"\u00a9 Reuters. FILE PHOTO: The logo of Taco Bell, a subsidiary of Yum! Brands, Inc. is seen on a store in Manhattan, New York City, U.S., February 7, 2022.","og_url":"https:\/\/ifintechworld.com\/?p=28160","og_site_name":"iFintechWorld","article_published_time":"2023-06-27T15:16:33+00:00","article_modified_time":"2023-06-27T15:16:35+00:00","og_image":[{"width":800,"height":537,"url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/LYNXMPEA601E0_L.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ifintechworld.com\/?p=28160#article","isPartOf":{"@id":"https:\/\/ifintechworld.com\/?p=28160"},"author":{"name":"News Room","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61"},"headline":"‘Taco Tuesday’ owners fire back after Taco Bell’s trademark challenge","datePublished":"2023-06-27T15:16:33+00:00","dateModified":"2023-06-27T15:16:35+00:00","mainEntityOfPage":{"@id":"https:\/\/ifintechworld.com\/?p=28160"},"wordCount":416,"commentCount":0,"publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"keywords":["Featured"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ifintechworld.com\/?p=28160#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ifintechworld.com\/?p=28160","url":"https:\/\/ifintechworld.com\/?p=28160","name":"'Taco Tuesday' owners fire back after Taco Bell's trademark challenge | iFintechWorld","isPartOf":{"@id":"https:\/\/ifintechworld.com\/#website"},"datePublished":"2023-06-27T15:16:33+00:00","dateModified":"2023-06-27T15:16:35+00:00","description":"\u00a9 Reuters. FILE PHOTO: The logo of Taco Bell, a subsidiary of Yum! Brands, Inc. is seen on a store in Manhattan, New York City, U.S., February 7, 2022.","breadcrumb":{"@id":"https:\/\/ifintechworld.com\/?p=28160#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ifintechworld.com\/?p=28160"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ifintechworld.com\/?p=28160#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ifintechworld.com\/"},{"@type":"ListItem","position":2,"name":"‘Taco Tuesday’ owners fire back after Taco Bell’s trademark challenge"}]},{"@type":"WebSite","@id":"https:\/\/ifintechworld.com\/#website","url":"https:\/\/ifintechworld.com\/","name":"Repay Down","description":"Latest Personal Finance News, Tips and Updates","publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ifintechworld.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ifintechworld.com\/#organization","name":"Repay Down","url":"https:\/\/ifintechworld.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","width":558,"height":90,"caption":"Repay Down"},"image":{"@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","caption":"News Room"},"sameAs":["https:\/\/ifintechworld.com"],"url":"https:\/\/ifintechworld.com\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/28160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28160"}],"version-history":[{"count":1,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/28160\/revisions"}],"predecessor-version":[{"id":28161,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/28160\/revisions\/28161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/media\/2360"}],"wp:attachment":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}