{"id":23475,"date":"2023-06-16T10:45:00","date_gmt":"2023-06-16T14:45:00","guid":{"rendered":"https:\/\/ifintechworld.com\/markets\/which-is-a-better-consumer-defensive-pick-kimberly-clark-or-cl-stock\/"},"modified":"2023-06-16T10:45:02","modified_gmt":"2023-06-16T14:45:02","slug":"which-is-a-better-consumer-defensive-pick-kimberly-clark-or-cl-stock","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=23475","title":{"rendered":"Which Is A Better Consumer Defensive Pick \u2013 Kimberly-Clark Or CL Stock?"},"content":{"rendered":"<div>\n<p>We believe that <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/KMB\/\">Kimberly-Clark stock <\/strong> (NYSE: KMB) and its industry peer <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/CL\/\">Colgate-Palmolive stock<\/strong><strong> <\/strong>(NYSE: CL) may offer little returns in the next three years. KMB is trading at <strong>2.2x<\/strong> trailing revenues compared to <strong>3.4x<\/strong> for CL. Investors have assigned a higher multiple to Colgate-Palmolive<fbs-ticker data-name=\"CL\" data-href=\"https:\/\/www.forbes.com\/companies\/colgate-palmolive\" data-type=\"stock\"><br \/>\n  CL<br \/>\n <\/fbs-ticker> stock due to its superior revenue growth and better financial position, as discussed below.<\/p>\n<p>If we look at stock returns, Kimberly-Clark<fbs-ticker data-name=\"KMB\" data-href=\"https:\/\/www.forbes.com\/companies\/kimberly-clark\" data-type=\"stock\"><br \/>\n  KMB<br \/>\n <\/fbs-ticker>, with 0% returns this year, has fared better than Colgate-Palmolive, down 4%, and both have underperformed the broader S&amp;P 500 index, up 14%. There is more to the comparison, and in the sections below, we discuss the potential returns for KMB and CL. We compare a slew of factors, such as historical revenue growth, returns, and valuation, in an interactive dashboard analysis of <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/KMB\/no-login-required\/gl45zpba\/Kimberly-Clark-vs-Colgate-Palmolive-Both-Seem-Similar-Bets?fromforbesandarticle=trefis230616\">Kimberly-Clark vs. Colgate-Palmolive<\/strong>: <strong>Which Stock Is A Better Bet?<\/strong> Parts of the analysis are summarized below.<\/p>\n<p>\n <span>ADVERTISEMENT<\/span><fbs-ad position=\"topx\" batched=\"\" ad-id=\"article-0-topx-1\" data-double-progressive=\"\"><\/fbs-ad>\n<\/p>\n<p><strong>1. Colgate-Palmolive\u2019s Revenue Growth Is Better<\/strong><\/p>\n<ul>\n<li>Colgate-Palmolive\u2019s revenue growth has been better, with a <strong>4.6%<\/strong> average annual growth rate in the last three years, compared to <strong>3.0%<\/strong> for Kimberly-Clark.<\/li>\n<li>Kimberly-Clark produces primarily paper-based consumer products, manufacturing sanitary paper products and surgical &amp; medical instruments.<\/li>\n<li>The Personal Care segment made up around 53% of the company\u2019s sales in 2022, contributing $10.6 billion to total revenue.<\/li>\n<li>The company is benefiting from better price realization for its products while volumes have trended lower in the recent past.<\/li>\n<li>Colgate-Palmolive is a leading manufacturer and distributor of household, health care, personal care, and veterinary products in global markets. It derives around 45% of its revenue from oral care products.<\/li>\n<li>It has also seen its sales rise over the recent quarters based on pricing growth, partly offset by volume decline and forex headwinds. This trend is expected to continue in the near term.<\/li>\n<li>Our <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/KMB\/no-login-required\/nWYrYSxz\/Kimberly-Clark-KMB-Revenue-Comparison?fromforbesandarticle=trefis230616\">Kimberly-Clark Revenue Comparison<\/strong> and <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/CL\/no-login-required\/iDeWhkTi\/Colgate-Palmolive-CL-Revenue-Comparison?fromforbesandarticle=trefis230616\">Colgate-Palmolive Revenue Comparison<\/strong> dashboards provide more insight into the companies\u2019 sales.<\/li>\n<li>Looking forward, both companies are expected to see similar revenue growth in the next three years. The table below summarizes our revenue expectations for the two companies over the next three years. It points to a CAGR of <strong>1.6%<\/strong> for Kimberly-Clark and <strong>1.7%<\/strong> for Colgate-Palmolive, based on Trefis Machine Learning analysis.<\/li>\n<li>Note that we have different methodologies for companies that are negatively impacted by Covid and those that are not impacted or positively impacted by Covid while forecasting future revenues. For companies negatively affected by Covid, we consider the quarterly revenue recovery trajectory to forecast recovery to the pre-Covid revenue run rate. Beyond the recovery point, we apply the average annual growth observed three years before Covid to simulate a return to normal conditions. For companies registering positive revenue growth during Covid, we consider yearly average growth before Covid with a certain weight to growth during Covid and the last twelve months.<\/li>\n<\/ul>\n<p><strong>2. Both Have Similar Operating Margins<\/strong><\/p>\n<ul>\n<li>Kimberly-Clark\u2019s reported operating margin slid from <strong>15.7%<\/strong> in 2019 to <strong>12.9% <\/strong>in 2022, while Colgate-Palmolive\u2019s fell from <strong>21.0%<\/strong> to <strong>14.8%<\/strong> over the same period.<\/li>\n<li>Looking at Kimberly-Clark\u2019s operating margin of <strong>13.6% <\/strong>aligns with<strong> 13.2% <\/strong>for Colgate-Palmolive.<\/li>\n<li>Our <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/KMB\/no-login-required\/6VSmImsH\/Kimberly-Clark-KMB-Operating-Income-Comparison?fromforbesandarticle=trefis230616\">Kimberly-Clark Operating Income Comparison<\/strong><strong> <\/strong>and <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/CL\/no-login-required\/azYWn0BI\/Colgate-Palmolive-CL-Operating-Income-Comparison?fromforbesandarticle=trefis230616\">Colgate-Palmolive Operating Income Comparison<\/strong><strong> <\/strong>dashboards have more details.<\/li>\n<li>Kimberly-Clark\u2019s free cash flow margin of <strong>15.5%<\/strong> also aligns with <strong>15.8% <\/strong>for Colgate-Palmolive.<\/li>\n<li>Looking at financial risk, Colgate-Palmolive fares better, with its <strong>14%<\/strong> debt as a percentage of equity lower than <strong>19%<\/strong> for Kimberly-Clark, and its <strong>5%<\/strong> cash as a percentage of assets is also higher than <strong>3%<\/strong> for the latter, implying that CL has a better debt position and more cash cushion.<\/li>\n<\/ul>\n<p>\n <span>ADVERTISEMENT<\/span><fbs-ad position=\"topx\" progressive=\"\" ad-id=\"article-0-topx-2\" data-double-progressive=\"\"><\/fbs-ad>\n<\/p>\n<p><strong>3. The Net of It All<\/strong><\/p>\n<ul>\n<li>We see that Colgate-Palmolive has demonstrated better revenue growth and financial position. On the other hand, Kimberly-Clark is available at a comparatively lower valuation multiple.<\/li>\n<li>Now, looking at prospects, using P\/S as a base, due to high fluctuations in P\/E and P\/EBIT, we believe both will offer little returns in the next three years and can be avoided for better picks in the broader markets. Our <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/KMB\/no-login-required\/Fw1BwkxC\/Better-Bet-Than-KMB-Stock-index-Peers?fromforbesandarticle=trefis230616\">Better Bet Than KMB Stock<\/strong><strong> <\/strong>dashboard offers superior choices over KMB in the S&amp;P500, including ABBV, and PFE, among others.<\/li>\n<li>If we compare the current valuation multiples to the historical averages, Colgate-Palmolive fares better. Kimberly-Clark\u2019s stock trades at <strong>2.2x<\/strong> trailing compared to its last five-year average of <strong>2.4x<\/strong>, and Colgate-Palmolive stock trades at <strong>3.4x<\/strong> trailing revenues vs. the last five-year average of <strong>3.9x<\/strong>.<\/li>\n<li>Our <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/KMB\/no-login-required\/4YGfttXm\/Kimberly-Clark-KMB-Valuation-Ratios-Comparison?fromforbesandarticle=trefis230616\">Kimberly-Clark Valuation Ratios Comparison<\/strong> and <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/CL\/no-login-required\/qwEcBWfO\/Colgate-Palmolive-CL-Valuation-Ratios-Comparison?fromforbesandarticle=trefis230616\">Colgate-Palmolive Valuation Ratios Comparison<\/strong> have more details.<\/li>\n<li>The table below summarizes our revenue and return expectations for both companies over the next three years and points to an expected return of <strong>7%<\/strong> for Kimberly-Clark over this period vs. an <strong>8%<\/strong> expected return for Colgate-Palmolive stock, based on Trefis Machine Learning analysis \u2013 <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/KMB\/no-login-required\/gl45zpba\/Kimberly-Clark-vs-Colgate-Palmolive-Both-Seem-Similar-Bets?fromforbesandarticle=trefis230616\">Kimberly-Clark vs. Colgate-Palmolive<\/strong> \u2013 which also provides more details on how we arrive at these numbers.<\/li>\n<\/ul>\n<p>While KMB and CL stock may offer little returns in the next three years, it is helpful to see how <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/kmb\/topic\/peer-comparisons\">Kimberly-Clark\u2019s Peers<\/strong> fare on metrics that matter. You will find other valuable comparisons for companies across industries at <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/topic\/peer-comparisons\">Peer Comparisons<\/strong><strong>.<\/strong><\/p>\n<p>\n <span>ADVERTISEMENT<\/span><fbs-ad position=\"topx\" progressive=\"\" ad-id=\"article-0-topx-3\" data-double-progressive=\"\"><\/fbs-ad>\n<\/p>\n<p>With higher inflation and the Fed raising interest rates, among other factors, KMB stock hasn\u2019t seen any growth this year. Can it drop from here? See how low Kimberly-Clark stock can go by comparing its decline in previous market crashes. Here is a performance summary of all stocks in previous market crashes.<\/p>\n<p>What if you\u2019re looking for a more balanced portfolio instead? Here\u2019s a <strong data-ga-track=\"ExternalLink:https:\/\/www.trefis.com\/data\/companies\/PORTFOLIOS\/no-login-required\/RsQ6oXgC\/High-Quality-Portfolio-30-Stocks-with-189-Return-Since-2016-vs-88-for-S-P-500?fromforbesandarticle=trefis230616\">high-quality portfolio<\/strong> that\u2019s beaten the market consistently since 2016.<\/p>\n<p>\n <span>ADVERTISEMENT<\/span><fbs-ad position=\"topx\" progressive=\"\" ad-id=\"article-0-topx-4\" data-double-progressive=\"\"><\/fbs-ad>\n<\/p>\n<p>Invest with <strong>Trefis <\/strong><strong data-ga-track=\"ExternalLink:https:\/\/dashboards.trefis.com\/data\/companies\/PORTFOLIOS\/no-login-required\/M7MacZNG?fromforbes\">Market Beating Portfolios<\/strong><\/p>\n<p>See all <strong>Trefis <\/strong><strong data-ga-track=\"ExternalLink:https:\/\/dashboards.trefis.com\/data\/price-estimates?fromforbes\">Price Estimates<\/strong><\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.forbes.com\/sites\/greatspeculations\/2023\/06\/16\/which-is-a-better-consumer-defensive-pick--kimberly-clark-or-cl-stock\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We believe that Kimberly-Clark stock (NYSE: KMB) and its industry peer Colgate-Palmolive stock (NYSE: CL) may offer little returns in the next three years. KMB is trading at 2.2x trailing revenues compared to 3.4x for CL. Investors have assigned a higher multiple to Colgate-Palmolive CL stock due to its superior revenue growth and better financial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241],"tags":[83],"class_list":["post-23475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markets","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Is A Better Consumer Defensive Pick \u2013 Kimberly-Clark Or CL Stock? | iFintechWorld<\/title>\n<meta name=\"description\" content=\"We believe that Kimberly-Clark stock (NYSE: KMB) and its industry peer Colgate-Palmolive stock (NYSE: CL) may offer little returns in the next three\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=23475\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Is A Better Consumer Defensive Pick \u2013 Kimberly-Clark Or CL Stock? 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