{"id":22351,"date":"2023-06-14T02:54:53","date_gmt":"2023-06-14T06:54:53","guid":{"rendered":"https:\/\/ifintechworld.com\/markets\/crypto\/burger-chain-to-accept-crypto-pay\/"},"modified":"2023-06-14T02:54:54","modified_gmt":"2023-06-14T06:54:54","slug":"burger-chain-to-accept-crypto-pay","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=22351","title":{"rendered":"Burger Chain to Accept Crypto Pay"},"content":{"rendered":"
\n

The Belgian arm of the French fast food chain Black & White Burger has announced that all its stores in the nation will accept crypto payments.<\/p>\n

Per the media outlets L\u2019Echo and L\u2019Avenir, the chain also says it has created a \u201cmystery burger,\u201d which will only be made available to customers paying in crypto.<\/p>\n

The chain has partnered with a French crypto app developer named Lyzi for the deal, and will reportedly enable crypto pay at all 12 of its Belgian outlets.<\/p>\n

The fast food company\u2019s franchise chief Mansour Nasr was quoted as stating:<\/p>\n

\n

\u201cBlack & White is a contemporary brand that [moves] with the times. The crypto community is growing. We want to meet the growing demand from customers who want to pay in crypto.\u201d<\/p>\n<\/blockquote>\n

<\/oembed><\/figure>\n

The firms said that customers would be able to use 70 different tokens to pay for their food and drink orders.<\/p>\n

The fast food vendor said it was the \u201cfirst chain\u201d in the nation to offer customers the opportunity to pay in crypto.<\/p>\n

The partnership marks Lyzi\u2019s first foray into international markets.<\/p>\n

Nasr was quoted as explaining that he is a crypto advocate, owns coins, and had been contemplating allowing crypto pay \u201cfor a couple of years.\u201d<\/p>\n

Black & White was co-founded by the France-based YouTube star Ibrahim Tsetchoev, better known as Ibra TV.<\/p>\n

The chain promised forthcoming crypto-themed collaborations with Ibra TV.<\/p>\n

Belgian Arm of Burger Chain Adopts Crypto Pay: Marketing Stunt or Sign of The Times?<\/h2>\n

Nasr was quoted as estimating that crypto payments could \u201cquickly represent between 2% and 3% of the company\u2019s revenue\u201d in Belgium.<\/p>\n

Jerry Agondanou, manager of the Brussels branch of Black & White, admitted that the chain\u2019s motivation in adopting crypto pay was partly \u201cto create a buzz.\u201d<\/p>\n

Experts interviewed by L\u2019Avenir were less enthusiastic, and expressed their skepticism.<\/p>\n

A \u201cresearcher\u201d named Louis Larue was quoted as stating:<\/p>\n

\n

\u201cCrypto has a lot of popularity among younger age groups. On social networks, influencers praise crypto as a way to get rich quick and give investment advice. [\u2026] This burger chain is surfing on [that wave].\u201d<\/p>\n<\/blockquote>\n

An expert from the University from Gothenburg said she was \u201cis no doubt\u201d that the move was \u201cpart of a marketing plan.\u201d<\/p>\n

Earlier this year, a French pharmacy made the headlines in the nation when it began accepting crypto pay.<\/p>\n

<\/oembed><\/figure>\n

And Parisian Burger King outlets this year installed crypto pay-powered mobile phone charging stations.<\/p>\n

Crypto pay is also reportedly on the rise in Brazil of late.<\/p>\n

In the Latin American nation, several card issuers have launched solutions that let customers pay using tokens, with merchants receiving fiat.<\/p>\n<\/p><\/div>\n