{"id":19728,"date":"2023-06-07T23:08:34","date_gmt":"2023-06-08T03:08:34","guid":{"rendered":"https:\/\/ifintechworld.com\/news\/prudential-financial-stock-solid-as-a-rock-worth-buying-pru\/"},"modified":"2023-06-07T23:08:35","modified_gmt":"2023-06-08T03:08:35","slug":"prudential-financial-stock-solid-as-a-rock-worth-buying-pru","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=19728","title":{"rendered":"Prudential Financial Stock: Solid As A Rock, Worth Buying (PRU)"},"content":{"rendered":"
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Summary<\/h2>\n

As a New Jersey area native, Prudential Financial (NYSE:PRU<\/span>) is one of the iconic brands based in my home state, and I still remember the “solid as a rock” TV commercials from the 1990s, coupled with the firm’s memorable rock logo, representing strength and stability over the decades. In fact, I recall one of my first temp jobs was at one of their divisions back in the early 2000s.<\/span><\/p>\n

Today in 2023, however, I look at this firm from the point of view of a Seeking Alpha analyst and investor of financial and technology stocks, posing the question.. is it worth buying, selling, or holding right now?<\/p>\n

Based on my scoring system below, today I am rating PRU stock a Strong Buy. Its positives include reasonable valuation ratios, a diversified revenue base across multiple segments, a price chart showing a buying opportunity, a very competitive dividend yield among its sector, and a rock solid capital \/ liquidity position along with industry leading AUM levels.<\/span><\/p>\n

Below I present evidence to support this rating:<\/p>\n

Rating Methodology<\/h2>\n

I will rate this stock using a 5-step methodology as follows, which has been updated from prior articles to now also include the P\/E ratio, based on reader feedback. Here are the 5 questions I ask:<\/p>\n