{"id":19664,"date":"2023-06-07T19:49:59","date_gmt":"2023-06-07T23:49:59","guid":{"rendered":"https:\/\/ifintechworld.com\/news\/salesforce-donating-10-per-day-to-get-workers-back-to-the-office-is-a-cute-gimmick-but-will-it-actually-work\/"},"modified":"2023-06-07T19:50:01","modified_gmt":"2023-06-07T23:50:01","slug":"salesforce-donating-10-per-day-to-get-workers-back-to-the-office-is-a-cute-gimmick-but-will-it-actually-work","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=19664","title":{"rendered":"Salesforce donating $10 per day to get workers back to the office is a \u2018cute gimmick.\u2019 But will it actually work?"},"content":{"rendered":"
\n

Salesforce is trying a new tactic in the battle to get employees back to the office: appealing to their charitable side.<\/p>\n

Salesforce
\n CRM,
\n -3.35%<\/bg-quote>
\n will donate $10 to charity for every day that employees go to the office from June 12 to June 23, Fortune reported this week. The company says it hopes to raise between $1 million and $2.5 million for charity through the program, Fortune reported.\u00a0<\/p>\n

\n

But will it build momentum when it comes to getting workers back into the office? One expert was doubtful.\u00a0 \u201cIt\u2019s a cute gimmick, but if organizations really want employees to come to the office, they need to make the journey worthwhile,\u201d said Melanie Brucks, an assistant professor of marketing at Columbia Business School.\u00a0<\/p>\n

Instead of providing external incentives or enacting strict remote-work policies, organizations should consider what they can do to make the office a place employees want to be, Brucks said.<\/p>\n

\u201cWe know that in-person work can be important for tasks such as creativity, but so is employee happiness and company culture,\u201d Brucks said. \u201cForcing or cajoling people to return to the office is not the answer.\u201d<\/p>\n

<\/p>\n
\n

\n \u201c<\/span>\u2018Forcing or cajoling people to return to the office is not the answer.\u2019\u201d<\/span>\n <\/p>\n


\n \u2014 Melanie Brucks, an assistant professor of marketing at Columbia Business School<\/span>
\n <\/small><\/p><\/div>\n<\/p><\/div>\n

Brucks co-authored a study suggesting in-person teams generate more ideas than remote teams when working on the same problem.<\/p>\n

Companies have to walk a fine line when they try out new return-to-office policies. Hundreds of corporate Amazon
\n AMZN,
\n -4.25%<\/bg-quote>
\n employees recently held a lunchtime walkout protesting the company\u2019s three-day-a-week office policy, and the new chief executive of Farmers Group recently set off an employee uproar when he reversed course on the company\u2019s remote work policy. Workers at the company said they had bought houses and made other major life decisions based on the assumption that they could work remotely indefinitely. <\/p>\n

Worker satisfaction is at a three-decade high, and flexible schedules play a big role in their happiness, according to one recent Conference Board survey. Compared to fully remote or fully in-office workers, employees with hybrid schedules reported the highest levels of satisfaction, according to the Conference Board survey.<\/p>\n

At the moment, the return-to-work tide appears to be turning away from offices. Average office occupancy in the 10 largest U.S. cities was at 47.6% as of June 5, down from 49% the week prior, according to Kastle, which tracks badge swipes in offices. In San Francisco \u2014 where Salesforce\u2019s headquarters loom in the city\u2019s tallest building \u2014 offices were 42.7% full, Kastle found.<\/p>\n

<\/p>\n
\n

\n \u201c<\/span>Worker satisfaction is at a three-decade high, and flexible schedules play a big role in their happiness.\u201d<\/span>\n <\/p>\n


\n \u2014 Conference Board survey<\/span>
\n <\/small><\/p><\/div>\n<\/p><\/div>\n

After declaring the \u20189-to-5 workday is dead\u2019 in 2021, Salesforce seems to now be attempting to strike a balance between ordering some employees back into the office and allowing others to remain remote.<\/p>\n

Chief executive Marc Benioff said earlier this year that he wanted certain teams to come in three or four days a week. But the company has also said that \u201cnot all jobs require an office.\u201d Salesforce\u2019s share of full-time remote employees was at 27% \u201cand rising\u201d in May, up from the historical average of 18%, the company said.<\/p>\n

The company announced plans to lay off 10% of its 73,541-person workforce after it \u201chired too many people\u201d during the pandemic. That restructuring, and a proposal \u2014 later scrapped \u2014 by Benioff to rank employees based on certain metrics and then lay off people with the lowest rankings, may have lowered morale among Salesforce employees, MarketWatch columnist Therese Poletti wrote in March. Benioff refuted that in an interview, saying that the company\u2019s culture \u201cis still very strong.\u201d<\/p>\n

\u201cIt\u2019s a culture of volunteerism and giving, it is still very much alive and well,\u201d Benioff told MarketWatch. The new fundraising initiative, called Connect for Good, is in line with the do-gooder image Salesforce cultivates. The company says it follows a 1-1-1 model, giving 1% of equity, 1% of product and 1% of its employee time to the community.<\/p>\n

\u201cGiving back is deeply embedded in everything we do, and we\u2019re proud to introduce Connect for Good to encourage employees to help us raise $1 Million+ for local nonprofits,\u201d a Salesforce spokesperson said in a statement.<\/p>\n

Salesforce shares are up 55% year-to-date, compared to a 1.56% gain for the Dow Jones Industrial Average
\n DJIA,
\n +0.27%<\/bg-quote>
\n and a 25% increase for the NASDAQ Composite Index
\n COMP,
\n -1.29%<\/bg-quote>
\n during the same period.<\/p>\n

Therese Poletti and Emily Bary contributed.<\/em><\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce is trying a new tactic in the battle to get employees back to the office: appealing to their charitable side. Salesforce CRM, -3.35% will donate $10 to charity for every day that employees go to the office from June 12 to June 23, Fortune reported this week. The company says it hopes to raise […]<\/p>\n","protected":false},"author":1,"featured_media":19665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[236],"tags":[83],"class_list":["post-19664","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-news","tag-featured","post_format-post-format-gallery"],"yoast_head":"\nSalesforce donating $10 per day to get workers back to the office is a \u2018cute gimmick.\u2019 But will it actually work? | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Salesforce is trying a new tactic in the battle to get employees back to the office: appealing to their charitable side. 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