{"id":18596,"date":"2023-06-05T20:54:26","date_gmt":"2023-06-06T00:54:26","guid":{"rendered":"https:\/\/ifintechworld.com\/news\/is-it-worth-spending-3499-on-apples-vision-pro-vr-headset-read-this-first\/"},"modified":"2023-06-05T20:54:28","modified_gmt":"2023-06-06T00:54:28","slug":"is-it-worth-spending-3499-on-apples-vision-pro-vr-headset-read-this-first","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=18596","title":{"rendered":"Is it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first."},"content":{"rendered":"

Apple Inc. already has an iPhone for your pocket, as well as a watch for your wrist.
On Monday, the tech giant unveiled its Vision Pro headset to launch you into virtual and augmented reality \u2014 at a starting cost of $3,499.<\/p>\n

\u201cIt\u2019s the first Apple product you look through, and not at,\u201d Apple CEO Tim Cook said at the company\u2019s Worldwide Developers Conference in Cupertino, Calif. during the unveiling of the device, which will become available for purchase next year.<\/p>\n

\n

The Vision Pro is controlled by the user\u2019s eyes, voice and hands \u2014 but use your head before buying the headset, tech experts say.<\/p>\n

<\/p>\n
\n

\n \u201c<\/span>\u2018Who, besides the VR enthusiast, is going to buy the product?\u2019\u201d<\/span>\n <\/p>\n


\n \u2014 Ben Arnold, consumer technology analyst at Circana<\/span>
\n <\/small><\/p><\/div>\n<\/p><\/div>\n

There\u2019s the steep cost, the brewing competition and big-picture economics that could complicate a decision to buy the high-tech gear.<\/p>\n

\u201cThe VR enthusiast, I think, will be all in on the product announcement. But I think in a lot of ways, the success of these markets is measured by the mass adoption. Who, besides the VR enthusiast, is going to buy the product?\u201d Ben Arnold, consumer technology analyst at Circana, a consumer research firm.<\/p>\n

\u201cWe still have a lot of unknowns at this point,\u201d he noted.<\/p>\n

<\/p>\n
\n

\n \u201c<\/span>The price of Apple\u2019s VR headset is more than double the median monthly mortgage payment in the U.S.\u201d<\/span>\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n

There are already commercial-grade virtual reality headsets on the market that cost thousands of dollars, and are used for activities like military simulations, said technology analyst Rob Enderle of the Enderle Group in Bend, Ore. <\/p>\n

But how much are most people willing to pay? He said a $500 price tag is roughly as far as most consumers will venture for now \u2014 not $3,500. That, incidentally, is more than double the median monthly mortgage payment in the U.S.<\/p>\n

\u201cConsumers have not come around to the idea that a device at that price point is something they want,\u201d Enderle said. \u201cThis is going to require a lot of marketing heavy lifting.\u201d<\/p>\n

Apple
\n AAPL,
\n -0.76%<\/bg-quote>
\n shares were off 0.76% at the close of trading Monday. The Dow Jones Industrial Average
\n DJIA,
\n -0.59%<\/bg-quote>
\n closed 0.6% lower while the S&P 500
\n SPX,
\n -0.20%<\/bg-quote>
\n was off 0.2% <\/p>\n

Consumers are seeking real experiences<\/h2>\n

If you\u2019re not up to buying electronics now, you\u2019re not alone.<\/p>\n

Consumers are spending less on electronics compared to 2020 and 2021 during the early days of the COVID-19 pandemic, Arnold said. Paying for experiences and contending with inflation are two reasons why consumer electronics are a lower spending priority, he noted.<\/p>\n

In the next few months, over one-third of consumers said they would cut back on electronics due to rising prices, according to Numerator, a consumer markets and analytics firm.<\/p>\n

Consumer electronics sales revenue is down 13% from January to April, compared to the same point last year \u2014 and it\u2019s down by 64% for VR headsets in specific, Arnold said.<\/p>\n

<\/p>\n
\n

\n \u201c<\/span>\u2018It\u2019s an ugly time to come out with an expensive product.\u2019\u201d<\/span>\n <\/p>\n


\n \u2014 Rob Enderle of the Enderle Group in Bend, Ore. <\/span>
\n <\/small><\/p><\/div>\n<\/p><\/div>\n

Last year, U.S. consumers bought 4.2 million VR headsets, down from 5 million in 2021, according to Arnold. Through April, consumers have purchased 485,000 headsets, he noted. The people who own VR headsets tend to be younger, male and affluent, according to Circana\u2019s research.<\/p>\n

\u201cIt\u2019s an ugly time to come out with an expensive product,\u201d Enderle said.<\/p>\n

Many young Americans already have a lot on their plate. The late summer resumption of student-loan payments is looming. Following a payment freeze of more than three years, the payments are slated to resume in September as one part of the political deal signed by President Joe Biden on Saturday to raise the federal government\u2019s debt ceiling.<\/p>\n

Meanwhile, the Supreme Court is deciding if it should block Biden\u2019s order to cancel up to $20,000 in student debt for borrowers. The ruling is expected later this month, when the court\u2019s current term concludes. <\/p>\n

Retailers, including Best Buy
\n BBY,
\n -0.52%<\/bg-quote>,<\/span>
\n are going to feel the pinch indirectly because of the number of customers who will have less disposable income after their loans restart, JPMorgan
\n JPM,
\n -0.98%<\/bg-quote>
\n analysts said last week. <\/p>\n

Meta and Sony have cheaper VR headsets<\/h2>\n

Heavy is the price of Vision Pro on a consumer\u2019s head. Here\u2019s some price comparisons to the $3,499 Apple device.<\/p>\n

The cost of the Meta Quest Pro, Facebook owner Meta\u2019s VR headset, has been reduced to $999 from $1,499. The Meta Quest 3 will have a $499 starting price when it debuts in the fall. Sony
\n SONY,
\n +0.50%<\/bg-quote>
\n sells its PlayStation VR2 for $549.99.<\/p>\n

Meta\u2019s
\n META,
\n -0.45%<\/bg-quote>
\n quick moves into the consumer-facing virtual and augmented reality market has \u201cset up a price point expectation around $500 bucks,\u201d Enderle said.<\/p>\n

There will be early-adopters who want the cachet to be the first to see Apple\u2019s take on virtual and extended reality, Arnold said. \u201cTalk about being the coolest person in your friend group, or the most popular person in the neighborhood. There\u2019s some value to that,\u201d he said.<\/p>\n

<\/p>\n
\n

\n \u201c<\/span>\u2018You need the developers to get excited about the market. It\u2019s a huge cart and horse issue.\u2019\u201d<\/span>\n <\/p>\n


\n \u2014 Rob Enderle of the Enderle Group in Bend, Ore. <\/span>
\n <\/small><\/p><\/div>\n<\/p><\/div>\n

But Apple\u2019s gear \u2014 by virtue of the word \u2018pro\u2019 \u2014 is signaling its focus on developers.<\/p>\n

Arnold said the Vision Pro did look \u201cvery impressive.\u201d The price might be high, but he noted there are also higher end MacBook Pro\u2019s around that $3,500 price range. \u201cIt think it\u2019s a developers edition, and we\u2019ll probably see something a little more catered to everyday consumers.\u201d<\/p>\n

Enderle agrees. It\u2019s possible that Apple will eventually introduce a cheaper version of the Vision Pro, he said. But developers will only create extended reality apps and features for the headset if they see a consumer market worth developing for.<\/p>\n

\u201cYou need the developers to get excited about the market,\u201d he said. \u201cIt\u2019s a huge cart and horse issue.\u201d<\/p>\n

The Disney+ app
\n DIS,
\n +0.25%<\/bg-quote>
\n is going to be part of the Vision Pro from the start, according to Monday\u2019s announcement.<\/p>\n

But Enderle questions if such an arrangement combined with the features of the Vision Pro will be enough to pull in buyers in search of new content and experiences. \u201cWe really don\u2019t have much of an ecosystem for this headset to drop into,\u201d he said.<\/p>\n<\/p><\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Inc. already has an iPhone for your pocket, as well as a watch for your wrist.On Monday, the tech giant unveiled its Vision Pro headset to launch you into virtual and augmented reality \u2014 at a starting cost of $3,499. \u201cIt\u2019s the first Apple product you look through, and not at,\u201d Apple CEO Tim […]<\/p>\n","protected":false},"author":1,"featured_media":18597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[236],"tags":[83],"class_list":["post-18596","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-news","tag-featured","post_format-post-format-gallery"],"yoast_head":"\nIs it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first. | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Apple Inc. already has an iPhone for your pocket, as well as a watch for your wrist.On Monday, the tech giant unveiled its Vision Pro headset to launch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=18596\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first. | iFintechWorld\" \/>\n<meta property=\"og:description\" content=\"Apple Inc. already has an iPhone for your pocket, as well as a watch for your wrist.On Monday, the tech giant unveiled its Vision Pro headset to launch\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ifintechworld.com\/?p=18596\" \/>\n<meta property=\"og:site_name\" content=\"iFintechWorld\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T00:54:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T00:54:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/06\/1686012867_social.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ifintechworld.com\/?p=18596#article\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=18596\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\"},\"headline\":\"Is it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first.\",\"datePublished\":\"2023-06-06T00:54:26+00:00\",\"dateModified\":\"2023-06-06T00:54:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=18596\"},\"wordCount\":1071,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"keywords\":[\"Featured\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ifintechworld.com\/?p=18596#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ifintechworld.com\/?p=18596\",\"url\":\"https:\/\/ifintechworld.com\/?p=18596\",\"name\":\"Is it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first. | iFintechWorld\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/#website\"},\"datePublished\":\"2023-06-06T00:54:26+00:00\",\"dateModified\":\"2023-06-06T00:54:28+00:00\",\"description\":\"Apple Inc. already has an iPhone for your pocket, as well as a watch for your wrist.On Monday, the tech giant unveiled its Vision Pro headset to launch\",\"breadcrumb\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=18596#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ifintechworld.com\/?p=18596\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ifintechworld.com\/?p=18596#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ifintechworld.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ifintechworld.com\/#website\",\"url\":\"https:\/\/ifintechworld.com\/\",\"name\":\"Repay Down\",\"description\":\"Latest Personal Finance News, Tips and Updates\",\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ifintechworld.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ifintechworld.com\/#organization\",\"name\":\"Repay Down\",\"url\":\"https:\/\/ifintechworld.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"width\":558,\"height\":90,\"caption\":\"Repay Down\"},\"image\":{\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/ifintechworld.com\"],\"url\":\"https:\/\/ifintechworld.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first. | iFintechWorld","description":"Apple Inc. already has an iPhone for your pocket, as well as a watch for your wrist.On Monday, the tech giant unveiled its Vision Pro headset to launch","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ifintechworld.com\/?p=18596","og_locale":"en_US","og_type":"article","og_title":"Is it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first. | iFintechWorld","og_description":"Apple Inc. already has an iPhone for your pocket, as well as a watch for your wrist.On Monday, the tech giant unveiled its Vision Pro headset to launch","og_url":"https:\/\/ifintechworld.com\/?p=18596","og_site_name":"iFintechWorld","article_published_time":"2023-06-06T00:54:26+00:00","article_modified_time":"2023-06-06T00:54:28+00:00","og_image":[{"width":1280,"height":640,"url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/06\/1686012867_social.jpeg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ifintechworld.com\/?p=18596#article","isPartOf":{"@id":"https:\/\/ifintechworld.com\/?p=18596"},"author":{"name":"News Room","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61"},"headline":"Is it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first.","datePublished":"2023-06-06T00:54:26+00:00","dateModified":"2023-06-06T00:54:28+00:00","mainEntityOfPage":{"@id":"https:\/\/ifintechworld.com\/?p=18596"},"wordCount":1071,"commentCount":0,"publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"keywords":["Featured"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ifintechworld.com\/?p=18596#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ifintechworld.com\/?p=18596","url":"https:\/\/ifintechworld.com\/?p=18596","name":"Is it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first. | iFintechWorld","isPartOf":{"@id":"https:\/\/ifintechworld.com\/#website"},"datePublished":"2023-06-06T00:54:26+00:00","dateModified":"2023-06-06T00:54:28+00:00","description":"Apple Inc. already has an iPhone for your pocket, as well as a watch for your wrist.On Monday, the tech giant unveiled its Vision Pro headset to launch","breadcrumb":{"@id":"https:\/\/ifintechworld.com\/?p=18596#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ifintechworld.com\/?p=18596"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ifintechworld.com\/?p=18596#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ifintechworld.com\/"},{"@type":"ListItem","position":2,"name":"Is it worth spending $3,499 on Apple\u2019s Vision Pro VR headset? Read this first."}]},{"@type":"WebSite","@id":"https:\/\/ifintechworld.com\/#website","url":"https:\/\/ifintechworld.com\/","name":"Repay Down","description":"Latest Personal Finance News, Tips and Updates","publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ifintechworld.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ifintechworld.com\/#organization","name":"Repay Down","url":"https:\/\/ifintechworld.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","width":558,"height":90,"caption":"Repay Down"},"image":{"@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","caption":"News Room"},"sameAs":["https:\/\/ifintechworld.com"],"url":"https:\/\/ifintechworld.com\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/18596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18596"}],"version-history":[{"count":1,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/18596\/revisions"}],"predecessor-version":[{"id":18598,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/18596\/revisions\/18598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/media\/18597"}],"wp:attachment":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}