{"id":17637,"date":"2023-06-03T07:57:10","date_gmt":"2023-06-03T11:57:10","guid":{"rendered":"https:\/\/ifintechworld.com\/markets\/apple-kicks-off-wwdc-on-monday-heres-what-to-expect\/"},"modified":"2023-06-03T07:57:11","modified_gmt":"2023-06-03T11:57:11","slug":"apple-kicks-off-wwdc-on-monday-heres-what-to-expect","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=17637","title":{"rendered":"Apple Kicks Off WWDC on Monday. Here’s What to Expect."},"content":{"rendered":"
\n
<\/p>\n
<\/p>\n<\/figure><\/div>\n

Wall Street broadly expects
\n Apple
\n to reveal a virtual and augmented reality headset next week, marking the tech giant\u2019s first entry into a new major product category in nearly a decade. <\/p>\n

But excitement over a possible mixed-reality offering is taking some of the spotlight away from other potential product rollouts that remain Apple\u2019s bread and butter. <\/p>\n

\n

\n Apple
\n stock (ticker: AAPL) is on a solid run, gaining nearly 39% so far this year. The rally could be credited partly to the artificial intelligence hype, which has helped power the\u00a0
\n Nasdaq Composite
\n index more than 25% higher so far in 2023. Stronger-than-expected sales for Apple\u2019s iPhone unit in its latest quarter and the company\u2019s new multiyear, multibillion-dollar agreement with\u00a0
\n Broadcom
\n \u00a0(AVGO) have also helped lift shares.<\/p>\n

Now, the stock could see further gains as Apple\u2019s Worldwide Developers Conference kicks off on Monday. <\/p>\n

If Apple does launch a mixed-reality headset\u2014as many media reports have indicated it will\u2014the product will likely hit the shelves in the latter half of this year. <\/p>\n

Apple didn\u2019t immediately respond to a request for comment.<\/p>\n

In a note Friday, J.P. Morgan analyst Samik Chatterjee estimated the product would have a price tag between $2,000 to $3,000. That would make it one of the most expensive AR\/VR headsets in the market. For instance, Meta Platforms\u2018 (META) versions\u2014the Quest 2 and Quest Pro\u2014sell at $399.99 and $999.99, respectively.<\/p>\n

Goldman analyst Michael Ng wrote last month that the headset\u2014with a $3,000 price tag\u2014could add $11 billion to $20 billion of annual revenue beginning in fiscal 2024.<\/p>\n

While a push into AR\/VR would be an exciting move on Apple\u2019s part, it would still be an early-stage product in a category that has so far proved to be largely disappointing. As Barron\u2019s<\/em> has noted, no company has created a\u00a0<\/strong>wearable mixed-reality\u00a0<\/strong>device that has garnered mass appeal.<\/p>\n

That makes other potential launches from Apple still key. The company will likely announce several new MacBooks at the conference\u2014most notably a 15-inch MacBook Air, the largest screen format available for the MacBook Air
product family, according to Ng. <\/p>\n

Apple is also likely to preview updates to its operating systems for all of its key products. However, Ng doesn\u2019t expect any transformative updates that would trigger outsize demand or accelerate consumers\u2019 iPhone upgrades.<\/p>\n

But improved iPhone features such as Dynamic Island\u2014a pill-shaped notification bubble that displays information like music tracks and timers on top of the selfie camera\u2014on all models beyond the iPhone 14 \u201cshould help to strengthen the Apple ecosystem,\u201d Ng said.<\/p>\n

Write to Karishma Vanjani at\u00a0karishma.vanjani@dowjones.com<\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Wall Street broadly expects Apple to reveal a virtual and augmented reality headset next week, marking the tech giant\u2019s first entry into a new major product category in nearly a decade. But excitement over a possible mixed-reality offering is taking some of the spotlight away from other potential product rollouts that remain Apple\u2019s bread and […]<\/p>\n","protected":false},"author":1,"featured_media":17638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[241],"tags":[83],"class_list":["post-17637","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-markets","tag-featured","post_format-post-format-gallery"],"yoast_head":"\nApple Kicks Off WWDC on Monday. 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