{"id":16558,"date":"2023-06-01T03:34:07","date_gmt":"2023-06-01T07:34:07","guid":{"rendered":"https:\/\/ifintechworld.com\/uncategorized\/logan-paul-and-ksis-prime-hydration-poised-to-become-beverage-industrys-next-1b-brand-jefferies\/"},"modified":"2023-06-01T03:34:07","modified_gmt":"2023-06-01T07:34:07","slug":"logan-paul-and-ksis-prime-hydration-poised-to-become-beverage-industrys-next-1b-brand-jefferies","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=16558","title":{"rendered":"Logan Paul and KSI’s Prime Hydration poised to become beverage industry’s next $1B brand – Jefferies"},"content":{"rendered":"
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Logan Paul and KSI’s Prime Hydration poised to become beverage industry’s next $1bn brand – Jefferies<\/span>
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Jefferies analysts believe Prime Hydration, the energy drink company promoted by YouTubers Logan Paul and KSI, could become the U.S. beverage industry’s next $1 billion brand.<\/p>\n

They said in a note Tuesday that the “army of loyal social media followers” has helped the company disrupt the U.S. sports drink industry.<\/p>\n

“Our analysis, product life cycle comparison, and store checks support our view the brand will reach >10% run-rate mkt share in sports drinks by Dec. and\n<\/p>\n

“Led by Congo Brands and social media influencers Logan Paul\/KSI, and positioned as a health & wellness offering, Prime Hydration has quickly become a majorly disruptive brand in the U.S. beverages industry.”<\/p>\n

The analysts note that while there remains a wide range of trajectories for Prime’s growth given its blistering start, they believe it is very plausible the brand approaches $800M in U.S. retail sales in 2023 as distribution ramps.”<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Logan Paul and KSI’s Prime Hydration poised to become beverage industry’s next $1bn brand – Jefferies Jefferies analysts believe Prime Hydration, the energy drink company promoted by YouTubers Logan Paul and KSI, could become the U.S. beverage industry’s next $1 billion brand. They said in a note Tuesday that the “army of loyal social media […]<\/p>\n","protected":false},"author":1,"featured_media":8482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1],"tags":[83],"class_list":["post-16558","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-uncategorized","tag-featured","post_format-post-format-video"],"yoast_head":"\nLogan Paul and KSI's Prime Hydration poised to become beverage industry's next $1B brand - Jefferies | iFintechWorld<\/title>\n<meta name=\"description\" content=\"Logan Paul and KSI's Prime Hydration poised to become beverage industry's next $1bn brand - Jefferies Jefferies analysts believe Prime Hydration, the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=16558\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logan Paul and KSI's Prime Hydration poised to become beverage industry's next $1B brand - 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