{"id":15505,"date":"2023-05-30T02:48:48","date_gmt":"2023-05-30T06:48:48","guid":{"rendered":"https:\/\/ifintechworld.com\/markets\/how-lululemons-blockbuster-everywhere-belt-bag-became-a-fashion-must-have\/"},"modified":"2023-05-30T02:48:49","modified_gmt":"2023-05-30T06:48:49","slug":"how-lululemons-blockbuster-everywhere-belt-bag-became-a-fashion-must-have","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=15505","title":{"rendered":"How Lululemon’s Blockbuster Everywhere Belt Bag Became a Fashion Must-Have"},"content":{"rendered":"

The fanny pack\u2019s days as an eyeroll-inducing tourist accessory are over. The company\u2019s sleek Gen-Z version of the waist-hugger is dominating wardrobes\u2014and social media feeds. <\/p>\n

\n

At $38, it appears to be
\n Lululemon Athletica
\n \u2018s (ticker: LULU) \u201ceverywoman\u201d product. Earlier this spring, websites with mass appeal\u2014the likes of Today.com, People, and Good Housekeeping\u2014alerted shoppers when the product was finally back in stock (and with new colors!). It\u2019s a testament not only to the brand\u2019s trendsetting prowess, but the stark power of social media to drive fashion choices, and sales. <\/p>\n

The belt bag first hit Lululemon\u2019s shelves in 2018. By the summer of 2022, it began to explode in popularity, with TikTok users flooding the platform with videos detailing their experiences with the bag\u2014overlaid with viral sound bites like, \u201cCapitalism really popped off today ladies.\u201d<\/p>\n

The hashtag #lululemonbeltbag has accrued 121.3 million views on the short-video platform so far. The athletic-wear maker has struggled at times to keep it on the shelves, which has only added to the product\u2019s allure.<\/p>\n

Last August, TikTok user\u00a0<\/strong>allycase1\u2014who currently has north of 150,000 followers\u2014demonstrated how many belt bags she could spot in an hour. The grand total? Twenty-six, roughly one bag sighting every two minutes. <\/p>\n

In fact, LTK, a marketing platform for social media influencers (it calls them creators), listed the Everywhere bag as one of its top traffic products from Gen Z creators in the 2023 first quarter. <\/p>\n

\u201cThey\u2019ve always approached advertising in a much different way than, you know, some of the other athletic brands,\u201d Wedbush analyst Tom Nikic told Barron\u2019s<\/em> in April. While peers like
\n Nike
\n often pull in celebrity sponsorships, Lululemon is \u201cmuch more grass roots,\u201d relying more on \u201cword-of-mouth\u201d to expand the brand. <\/p>\n

It\u2019s a smart approach in a highly digital age, where younger consumers typically turn to social media for inspiration, instead of the red carpet. According to LTK\u2019s study of Gen Z shoppers published in April, 75% of the demographic said they make purchases online from creator recommendations.<\/p>\n

Still, the belt bag follows a long line of generational fashion trends\u2014akin to the bell bottoms of the 1970s, its predecessor fanny pack of the 1980s, and the 1990s\u2019 scrunchies and tube tops. <\/p>\n

What makes the bag so popular beyond social media is perhaps its simplicity. TikTok videos illustrate what can fit inside\u2014it\u2019s more than you might think\u2014a small credit card sleeve, sunglasses, a phone, a lip balm. It\u2019s neat, it\u2019s organized, and is, in some sense, an answer to Nora Ephron\u2019s diatribe against the plagues of the purse, described in her 2006 book as \u201ca morass of loose Tic Tacs, solitary Advils, lipsticks without tops, ChapSticks of unknown vintage.\u201d <\/p>\n

Tic Tacs could still disappear into the Everywhere, but the bag\u2019s minimalistic nature suggests they\u2019ll be much easier to find.<\/p>\n

And while Lululemon\u2019s loftier price tags stopped some consumers from stretching into its yoga pants, the wallet-friendlier Everywhere lets shoppers showcase the brand\u2019s prestige while staying in the double-digits. It is, after all, more realistic for an 18-year-old to fork over $38 for a bag than $100-plus for leggings. <\/p>\n

The bag\u2019s dominance is paying off for Lululemon, long known for its high-end yoga pants and leggings. The retailer\u2019s accessories sales have boomed, with its \u201cOther\u201d segment (which also includes its struggling in-home fitness company and fledgling footwear businesses) notching $894.1 million in net revenue last year, more than tripling from $284.2 million in 2019, the year before the pandemic. <\/p>\n

That is evident from Lululemon\u2019s stock, too, which has rocketed 220% over the past five years\u2014turning lemons into lemonade as its comfortably chic products transitioned seamlessly from remote work staples back into fitness class go-tos.\u00a0<\/p>\n

Other brands want to capitalize on that success, with belt bag look-alikes swamping
\n Amazon.com
\n results, and websites like Teen Vogue rounding up slightly cheaper options in articles like, \u201cThe 15 Best Lululemon Everywhere Belt Bag Dupes and Alternatives.\u201d<\/p>\n

But the question, as with any trend, is when will it start to sputter. While CEO Calvin McDonald has emphasized that Lululemon\u2019s accessories business is more than just the belt bag, some Wall Street analysts aren\u2019t so sure. <\/p>\n

Randal Konik, a stock analyst at Jefferies, has concerns about the fair-weather nature of fashion trends among younger consumers. If the winds change on the belt bag, that could pressure the company to expand its footprint within the teenage demographic, he told Barron\u2019s<\/em> in April. <\/p>\n

The company is \u201cdoing very well for now,\u201d Konik explained, but \u201cwe\u2019re saying it\u2019s going to be hard for them to sustain this amount of momentum into perpetuity.\u201d<\/p>\n

In March, Lululemon\u2019s CEO assured investors the accessories business\u2019s success was about more than one item: \u201cIt\u2019s not a one-hit wonder.\u201d<\/p>\n

The next glimpse into how long Lululemon\u2019s must-have accessory can stay on top will come June 1, when the company reports financial results. Investors will be on alert for any signs of shifting consumer taste.<\/p>\n

That\u2019s because the staying power of Lululemon\u2019s most popular items has been a powerful financial force in the past. In the 2022 fourth quarter, Lululemon\u2019s adjusted earnings trounced Wall Street estimates, and sales jumped 30% to $2.8 billion from a year earlier.<\/p>\n

For the results coming Thursday, Wall Street analysts are expecting sales of $1.92 billion for the first three months of the year, which would mark a nearly 20% jump from a year ago, according to FactSet. <\/p>\n

And Lululemon Athletica has its eyes set on a strong year ahead overall. Back in March,\u00a0the company projected 2023 revenue between $9.3 billion and $9.41 billion, up notably from $8.1 billion recorded in 2022.<\/p>\n

To hit that mark, the retailer has to tackle twin initiatives\u2014executing on top longstanding products like yoga pants to hold on to existing customers, while also innovating in segments like accessories, where the belt bag and similar products open the door to more, and younger, consumers.<\/p>\n

So far, Lululemon has proven it can do just that. Only time will tell whether it\u2019s got it in the bag.<\/p>\n

Write to Emily Dattilo at emily.dattilo@dowjones.com<\/p>\n<\/p><\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The fanny pack\u2019s days as an eyeroll-inducing tourist accessory are over. The company\u2019s sleek Gen-Z version of the waist-hugger is dominating wardrobes\u2014and social media feeds. At $38, it appears to be Lululemon Athletica \u2018s (ticker: LULU) \u201ceverywoman\u201d product. Earlier this spring, websites with mass appeal\u2014the likes of Today.com, People, and Good Housekeeping\u2014alerted shoppers when the […]<\/p>\n","protected":false},"author":1,"featured_media":15506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[241],"tags":[83],"class_list":["post-15505","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-markets","tag-featured","post_format-post-format-gallery"],"yoast_head":"\nHow Lululemon's Blockbuster Everywhere Belt Bag Became a Fashion Must-Have | iFintechWorld<\/title>\n<meta name=\"description\" content=\"The fanny pack\u2019s days as an eyeroll-inducing tourist accessory are over. The company\u2019s sleek Gen-Z version of the waist-hugger is dominating wardrobes\u2014and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=15505\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Lululemon's Blockbuster Everywhere Belt Bag Became a Fashion Must-Have | iFintechWorld\" \/>\n<meta property=\"og:description\" content=\"The fanny pack\u2019s days as an eyeroll-inducing tourist accessory are over. The company\u2019s sleek Gen-Z version of the waist-hugger is dominating wardrobes\u2014and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ifintechworld.com\/?p=15505\" \/>\n<meta property=\"og:site_name\" content=\"iFintechWorld\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-30T06:48:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-30T06:48:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/05\/1685429329_social.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ifintechworld.com\/?p=15505#article\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=15505\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\"},\"headline\":\"How Lululemon’s Blockbuster Everywhere Belt Bag Became a Fashion Must-Have\",\"datePublished\":\"2023-05-30T06:48:48+00:00\",\"dateModified\":\"2023-05-30T06:48:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=15505\"},\"wordCount\":1036,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"keywords\":[\"Featured\"],\"articleSection\":[\"Markets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ifintechworld.com\/?p=15505#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ifintechworld.com\/?p=15505\",\"url\":\"https:\/\/ifintechworld.com\/?p=15505\",\"name\":\"How Lululemon's Blockbuster Everywhere Belt Bag Became a Fashion Must-Have | iFintechWorld\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/#website\"},\"datePublished\":\"2023-05-30T06:48:48+00:00\",\"dateModified\":\"2023-05-30T06:48:49+00:00\",\"description\":\"The fanny pack\u2019s days as an eyeroll-inducing tourist accessory are over. The company\u2019s sleek Gen-Z version of the waist-hugger is dominating wardrobes\u2014and\",\"breadcrumb\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=15505#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ifintechworld.com\/?p=15505\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ifintechworld.com\/?p=15505#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ifintechworld.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Lululemon’s Blockbuster Everywhere Belt Bag Became a Fashion Must-Have\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ifintechworld.com\/#website\",\"url\":\"https:\/\/ifintechworld.com\/\",\"name\":\"Repay Down\",\"description\":\"Latest Personal Finance News, Tips and Updates\",\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ifintechworld.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ifintechworld.com\/#organization\",\"name\":\"Repay Down\",\"url\":\"https:\/\/ifintechworld.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"width\":558,\"height\":90,\"caption\":\"Repay Down\"},\"image\":{\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/ifintechworld.com\"],\"url\":\"https:\/\/ifintechworld.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Lululemon's Blockbuster Everywhere Belt Bag Became a Fashion Must-Have | iFintechWorld","description":"The fanny pack\u2019s days as an eyeroll-inducing tourist accessory are over. The company\u2019s sleek Gen-Z version of the waist-hugger is dominating wardrobes\u2014and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ifintechworld.com\/?p=15505","og_locale":"en_US","og_type":"article","og_title":"How Lululemon's Blockbuster Everywhere Belt Bag Became a Fashion Must-Have | iFintechWorld","og_description":"The fanny pack\u2019s days as an eyeroll-inducing tourist accessory are over. The company\u2019s sleek Gen-Z version of the waist-hugger is dominating wardrobes\u2014and","og_url":"https:\/\/ifintechworld.com\/?p=15505","og_site_name":"iFintechWorld","article_published_time":"2023-05-30T06:48:48+00:00","article_modified_time":"2023-05-30T06:48:49+00:00","og_image":[{"width":1280,"height":640,"url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/05\/1685429329_social.jpeg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ifintechworld.com\/?p=15505#article","isPartOf":{"@id":"https:\/\/ifintechworld.com\/?p=15505"},"author":{"name":"News Room","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61"},"headline":"How Lululemon’s Blockbuster Everywhere Belt Bag Became a Fashion Must-Have","datePublished":"2023-05-30T06:48:48+00:00","dateModified":"2023-05-30T06:48:49+00:00","mainEntityOfPage":{"@id":"https:\/\/ifintechworld.com\/?p=15505"},"wordCount":1036,"commentCount":0,"publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"keywords":["Featured"],"articleSection":["Markets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ifintechworld.com\/?p=15505#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ifintechworld.com\/?p=15505","url":"https:\/\/ifintechworld.com\/?p=15505","name":"How Lululemon's Blockbuster Everywhere Belt Bag Became a Fashion Must-Have | iFintechWorld","isPartOf":{"@id":"https:\/\/ifintechworld.com\/#website"},"datePublished":"2023-05-30T06:48:48+00:00","dateModified":"2023-05-30T06:48:49+00:00","description":"The fanny pack\u2019s days as an eyeroll-inducing tourist accessory are over. The company\u2019s sleek Gen-Z version of the waist-hugger is dominating wardrobes\u2014and","breadcrumb":{"@id":"https:\/\/ifintechworld.com\/?p=15505#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ifintechworld.com\/?p=15505"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ifintechworld.com\/?p=15505#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ifintechworld.com\/"},{"@type":"ListItem","position":2,"name":"How Lululemon’s Blockbuster Everywhere Belt Bag Became a Fashion Must-Have"}]},{"@type":"WebSite","@id":"https:\/\/ifintechworld.com\/#website","url":"https:\/\/ifintechworld.com\/","name":"Repay Down","description":"Latest Personal Finance News, Tips and Updates","publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ifintechworld.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ifintechworld.com\/#organization","name":"Repay Down","url":"https:\/\/ifintechworld.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","width":558,"height":90,"caption":"Repay Down"},"image":{"@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","caption":"News Room"},"sameAs":["https:\/\/ifintechworld.com"],"url":"https:\/\/ifintechworld.com\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/15505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15505"}],"version-history":[{"count":1,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/15505\/revisions"}],"predecessor-version":[{"id":15507,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/15505\/revisions\/15507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/media\/15506"}],"wp:attachment":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}