{"id":13234,"date":"2023-05-24T15:00:22","date_gmt":"2023-05-24T19:00:22","guid":{"rendered":"https:\/\/ifintechworld.com\/markets\/ab-inbev-stock-falls-again-as-bud-light-transgender-controversy-exacts-toll\/"},"modified":"2023-05-24T15:00:23","modified_gmt":"2023-05-24T19:00:23","slug":"ab-inbev-stock-falls-again-as-bud-light-transgender-controversy-exacts-toll","status":"publish","type":"post","link":"https:\/\/ifintechworld.com\/?p=13234","title":{"rendered":"AB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll"},"content":{"rendered":"
\n
<\/p>\n
<\/p>\n<\/figure><\/div>\n

It\u2019s another down day for
\n Anheuser-Busch InBev,<\/span>
\n putting the stock on pace for its worst month in nearly two years.<\/p>\n

The parent company of major beer brands Budweiser and Bud Light has been under pressure from groups across the political spectrum\u2014as well as from investors\u2014for its handling of a recent social media promotion featuring a transgender influencer.<\/p>\n

\n

At recent check
\n AB InBev
\n (ticker: BUD) was down 2% to $57.56 on Wednesday. That brings the stock\u2019s losses to more than 11% so far in May, putting it on track for its worst month since July 2021, when it lost 12.5%.<\/p>\n

The company made waves earlier this spring after partnering with transgender actress and social-media personality Dylan Mulvaney, who was seen cracking open a Bud Light on Instagram as part of a marketing campaign. That led to backlash by conservative commentators and customers, who said the messaging was as at odds with Bud\u2019s core consumers. Some pro-LGBTQ+ groups, meanwhile, applauded the partnership with Mulvaney.<\/p>\n

The company said in response that it hoped to unite, rather than divide Americans, with its products, but that commentary didn\u2019t land\u2014with two marketing executives taking leaves of absence. \u00a0<\/strong> Some marketing experts say the company\u2019s response to the backlash is part of the problem and could shake investors\u2019 faith in management.<\/p>\n

AB InBev didn\u2019t immediately respond to a request for comment Wednesday. <\/p>\n

The fallout from the campaign and the company\u2019s response to conservative backlash has led to declines in sales volumes for Bud Light and other AB InBEV brands. Now investors are concerned the company might have to cut prices to spur sales. As Barron\u2019s<\/em> noted earlier this week, the company is now offering rebates on select cases of both Budweiser and Bud Light\u2014although AB InBev hasn\u2019t said the promotion was in response to the controversy or recent sales data. <\/p>\n

The stock has fallen too, off 14% from its 52-week closing high on March 31, the day before the company\u2019s social media post featuring Mulvaney.<\/p>\n

Barron\u2019s<\/em> has noted that the stock looks appealing on the selloff, although the decline doesn\u2019t appear to be played out yet.<\/p>\n

With Wednesday\u2019s losses, the third straight day of declines, AB InBev shares are on track to notch their lowest close since late November, according to Dow Jones Market Data. <\/p>\n

The stock\u2019s drop has come as analysts have also lowered their expectations. According to FactSet, consensus per-share earnings estimates for the current quarter and full year have fallen 3.8% and 1.6%, respectively, over the past month. <\/p>\n

That said, most on Wall Street are still optimistic that these problems will pass. Although AB InBev has gotten one downgrade since the start of the controversy, 58% of analysts still have a Buy rating on the equivalent on the shares, according to FactSet.<\/p>\n

Write to Teresa Rivas at teresa.rivas@barrons.com<\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s another down day for Anheuser-Busch InBev, putting the stock on pace for its worst month in nearly two years. The parent company of major beer brands Budweiser and Bud Light has been under pressure from groups across the political spectrum\u2014as well as from investors\u2014for its handling of a recent social media promotion featuring a […]<\/p>\n","protected":false},"author":1,"featured_media":13235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[241],"tags":[83],"class_list":["post-13234","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-markets","tag-featured","post_format-post-format-gallery"],"yoast_head":"\nAB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll | iFintechWorld<\/title>\n<meta name=\"description\" content=\"It\u2019s another down day for Anheuser-Busch InBev, putting the stock on pace for its worst month in nearly two years. The parent company of major beer brands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifintechworld.com\/?p=13234\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll | iFintechWorld\" \/>\n<meta property=\"og:description\" content=\"It\u2019s another down day for Anheuser-Busch InBev, putting the stock on pace for its worst month in nearly two years. The parent company of major beer brands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ifintechworld.com\/?p=13234\" \/>\n<meta property=\"og:site_name\" content=\"iFintechWorld\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-24T19:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-24T19:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/05\/1684954822_social.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ifintechworld.com\/?p=13234#article\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=13234\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\"},\"headline\":\"AB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll\",\"datePublished\":\"2023-05-24T19:00:22+00:00\",\"dateModified\":\"2023-05-24T19:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=13234\"},\"wordCount\":491,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"keywords\":[\"Featured\"],\"articleSection\":[\"Markets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ifintechworld.com\/?p=13234#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ifintechworld.com\/?p=13234\",\"url\":\"https:\/\/ifintechworld.com\/?p=13234\",\"name\":\"AB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll | iFintechWorld\",\"isPartOf\":{\"@id\":\"https:\/\/ifintechworld.com\/#website\"},\"datePublished\":\"2023-05-24T19:00:22+00:00\",\"dateModified\":\"2023-05-24T19:00:23+00:00\",\"description\":\"It\u2019s another down day for Anheuser-Busch InBev, putting the stock on pace for its worst month in nearly two years. The parent company of major beer brands\",\"breadcrumb\":{\"@id\":\"https:\/\/ifintechworld.com\/?p=13234#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ifintechworld.com\/?p=13234\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ifintechworld.com\/?p=13234#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ifintechworld.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ifintechworld.com\/#website\",\"url\":\"https:\/\/ifintechworld.com\/\",\"name\":\"Repay Down\",\"description\":\"Latest Personal Finance News, Tips and Updates\",\"publisher\":{\"@id\":\"https:\/\/ifintechworld.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ifintechworld.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ifintechworld.com\/#organization\",\"name\":\"Repay Down\",\"url\":\"https:\/\/ifintechworld.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png\",\"width\":558,\"height\":90,\"caption\":\"Repay Down\"},\"image\":{\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"contentUrl\":\"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/ifintechworld.com\"],\"url\":\"https:\/\/ifintechworld.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll | iFintechWorld","description":"It\u2019s another down day for Anheuser-Busch InBev, putting the stock on pace for its worst month in nearly two years. The parent company of major beer brands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ifintechworld.com\/?p=13234","og_locale":"en_US","og_type":"article","og_title":"AB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll | iFintechWorld","og_description":"It\u2019s another down day for Anheuser-Busch InBev, putting the stock on pace for its worst month in nearly two years. The parent company of major beer brands","og_url":"https:\/\/ifintechworld.com\/?p=13234","og_site_name":"iFintechWorld","article_published_time":"2023-05-24T19:00:22+00:00","article_modified_time":"2023-05-24T19:00:23+00:00","og_image":[{"width":1280,"height":640,"url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/05\/1684954822_social.jpeg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ifintechworld.com\/?p=13234#article","isPartOf":{"@id":"https:\/\/ifintechworld.com\/?p=13234"},"author":{"name":"News Room","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61"},"headline":"AB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll","datePublished":"2023-05-24T19:00:22+00:00","dateModified":"2023-05-24T19:00:23+00:00","mainEntityOfPage":{"@id":"https:\/\/ifintechworld.com\/?p=13234"},"wordCount":491,"commentCount":0,"publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"keywords":["Featured"],"articleSection":["Markets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ifintechworld.com\/?p=13234#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ifintechworld.com\/?p=13234","url":"https:\/\/ifintechworld.com\/?p=13234","name":"AB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll | iFintechWorld","isPartOf":{"@id":"https:\/\/ifintechworld.com\/#website"},"datePublished":"2023-05-24T19:00:22+00:00","dateModified":"2023-05-24T19:00:23+00:00","description":"It\u2019s another down day for Anheuser-Busch InBev, putting the stock on pace for its worst month in nearly two years. The parent company of major beer brands","breadcrumb":{"@id":"https:\/\/ifintechworld.com\/?p=13234#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ifintechworld.com\/?p=13234"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ifintechworld.com\/?p=13234#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ifintechworld.com\/"},{"@type":"ListItem","position":2,"name":"AB InBev Stock Falls Again as Bud Light Transgender Controversy Exacts Toll"}]},{"@type":"WebSite","@id":"https:\/\/ifintechworld.com\/#website","url":"https:\/\/ifintechworld.com\/","name":"Repay Down","description":"Latest Personal Finance News, Tips and Updates","publisher":{"@id":"https:\/\/ifintechworld.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ifintechworld.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ifintechworld.com\/#organization","name":"Repay Down","url":"https:\/\/ifintechworld.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/rep-logo-dark.png","width":558,"height":90,"caption":"Repay Down"},"image":{"@id":"https:\/\/ifintechworld.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/6224724fd4116361255b179dc5c70b61","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ifintechworld.com\/#\/schema\/person\/image\/","url":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","contentUrl":"https:\/\/ifintechworld.com\/wp-content\/uploads\/2023\/04\/avatar_user_1_1682606986-96x96.png","caption":"News Room"},"sameAs":["https:\/\/ifintechworld.com"],"url":"https:\/\/ifintechworld.com\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/13234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13234"}],"version-history":[{"count":1,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/13234\/revisions"}],"predecessor-version":[{"id":13236,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/posts\/13234\/revisions\/13236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=\/wp\/v2\/media\/13235"}],"wp:attachment":[{"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ifintechworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}